123FormBuilder vs. Qualaroo Insights

In our case we used it in a range of varying scenarios across internal functions as well as for external clients. It is fairly well featured and suited for use across multiple use cases. Albeit we ended up not using the pay features because it was an occasional requirement for us, I think one of the areas where it would be well suited would be processes requiring online payments based on variable logic. The pricing structure ironically makes it less suited for the same scenario for users with limited requirements.

Incentivized

It makes it easy to move from design to development. We collect highly targeted feedback without organizing a meeting to discuss every iteration, saving time and effort. The comments are open-ended and unorganized. But with survey Nudges, we can ask additional questions about design UI/UX.

• We could build html forms with little or no html experience. This is empowering.
• We were notified right away when someone completed a form. This was helpful with scheduling workshops, among other things.
• The reporting feature was great, as it was easy for administrators to see results at a glance.

Incentivized

• It helped to develop a more focused approach towards customer discovery.
• We can create any survey in minutes and deploy it to collect feedback to understand customers’ expectations and fears. We then channel this data into our optimization strategies.
• We receive hundreds of responses each day, and Qualaroo reduces the feedback analysis time with its inbuilt AI-based analytical tool, helping us close the feedback loop quickly.

• You need to be able to give your customers i.e. me the ability to be able to send an SMS to the consumers filling in our enquiry forms.

• They could expand their templates to cover more scenarios (although it has been a long time since we needed their templates - we develop our own questionnaires tailored to our clients’ geographies).
• On the other hand, there are way too many options in the targeting section, but we have gotten used to skipping past them while creating surveys. Perhaps that’s more for companies who target wide audiences. We only collect client feedback, so we don’t really use ‘targeting’ as such.

I like the product, but I am no longer in control of the project where this product was being used. However, I would definitely use 123ContactForm on future products

Incentivized

The micro-survey landscape is evolving very quickly and it seems like there is a new entrant almost every month. I'm generally happy with Qualaroo (we got what we expected) and I like the folks on the Qualaroo team (support is fast and friendly and rarely needed), but there haven't been real improvements to the platform in the last eight months. We will be re-assessing Qualaroo's features and price versus other competitors when our current contract is up.

Easy to install and quickly explain to others how to use

Incentivized

We know the value of consumer feedback and believe that users actually want to be a part of the process. With Qualaroo, we have learnt that people like answering certain types of questions, especially if you ask them something about themselves — like what they want most and their motivations behind purchases — they can’t resist typing a response.

I did not encounter any blackout issues

Incentivized

I've never experienced an outage where Qualaroo was unavailable. I don't think I've even gotten notices for scheduled down/maintenance time. The platform is always available.

The interface was very good and easy to use. Everything loaded quickly and it was easy to integrate other products

Incentivized

Our developers complain that Qualaroo is just one of several similar site add-ons that slow down our site performance. I'm skeptical that Qualaroo has any measurable impact on our page load times, but don't have any hard evidence either way. The Qualaroo admin interface and reporting mechanisms are all quick and reliable.

Very neutral, did not have to use support a lot

Incentivized

I have only contacted customer support twice, and they have managed to solve my problem every time. There is a slight waiting time between the query and resolution, but other than that I don’t need to contact them time and again to understand things since their help section is sufficient most of the time.

Not available for the Pro edition.

I installed 123ContactForm myself and while I had some issues installing it I was able to visit their website and the troubleshooting information they provided in their faq section. They did offer other support if a user needed additional support, but I found the information provided on their website to be more than sufficient

Incentivized

Qualaroo doesn't offer full-blown online training, at least not that I've used or needed. The online help documentation is adequate and Qualaroo-sponsored webinars are informative.

123ContactForm was very easy to implement and the content provided by them supported the product very well and answered all of my questions

Incentivized

Have your technical team set up the "Identify" feature right out of the gate - this is a "fire and forget" feature. Once it's set up, your data is much more valuable. Also, if there are very specific kinds of page targeting you might imagine doing, have a technical person set up and test at least 2-3 examples of using Qualaroo's regular expression features to achieve this targeting. With a couple good examples in place to work from, it becomes much easier to create your own regular expressions for custom targeting.

I think functionality between 123FormBuilder and other options is quite similar, in most cases. Where I found 123FormBuilder to be a significant winner was with regard to ease of use, and overall UX. Robust, simple, accessible, effective, and customizable are the keywords I'd highlight that helped me choose 123FormBuilder with complete confidence. That's not to say the other options will fail you, but you surely can't go wrong with 123FormBuilder.

Incentivized

We decided to go with Qualaroo because it offered the ability to capture UTM data, as well as sent event information back to Google Analytics. In addition, the services Qualaroo provided was just right - not too many bells and whistles at a fair price point. Overall, Qualaroo was the right fit for us.

Incentivized

It was easy to install and I believe that would make it easy to use across several websites

Incentivized

Qualaroo's simplicity has its down sides when it comes to scaling. Managing multiple nudges across multiple domains, at least in the Pro edition, is challenging. The active nudges all appear as a single list on the admin home page, automatically grouped by domains. Archived nudges are on a separate tab. It would be helpful to have a folder system to organize nudges. Also, once you have multiple active nudges that are targeted to different sections of your site using regular expressions, it's difficult to keep track of what is appearing where. It's also difficult, if not impossible, to figure out where you may have competing nudges. And there's no ability to assign reporting or configuration access to other members of your team. The Pro edition has a single login, which must be shared if you have multiple staff who want to use Qualaroo.

• While looking at other task request systems like Zoho and Wrike. 123ContactForm has been the most cost-effective tool for building request forms that fit the needs of the creator and user.

Incentivized

• Qualaroo gives us the insights we need to answer specific questions, connect with our customers, and in general feed ideation during early stages of product discovery.
• The speed with which our product R&D teams can go from 0 to getting usable data is highly valuable to us. We operate and move quickly, so our tools must be self-serve and easy to use in order to be viably added to our team’s development process. Qualaroo is like that, so we have been sticking with it. In less than 5 minutes, teams can go from having almost entirely opinion-backed ideas to having ones that are data-backed by targeted customer feedback. This step in the discovery process makes us more efficient and increases the chance that the experiments we run will yield a positive impact.
• Understanding and anticipating customer needs is the backbone of our product development strategy. All our employees are encouraged to identify and address these needs in some way as part of their jobs. We have an in-house feedback collection process that also runs on Qualaroo to see what our collaborative minds can think of.