360 View vs. Broadridge Client Information Management

360 View is well-suited and even originally designed for financial institutions and banks. It does a great job at large and small scale monitoring of customers and their amount of involvement in your organization. I'd say that 360 View is not well-suited for most organizations that are not in the finance industry (although you could make it work if you need to)

Incentivized

This is well suited in the investment services area especially for multiple users and those working on a remote basis. A full integration of activity such as transactions, daily activity, client reporting, account updates, account processing are available. Majority of systems are real time for all end users as well as clients who choose to do so. Better feed back and notification on updates would be helpful.

Incentivized

• Advanced customer profile details
• Effective campaign creation tools
• Record and activity logging
• Multi-location monitoring and management

Incentivized

• Interfaces with client view on mobile devices
• Strong library of compliance approved marketing materials
• Several methods of sorting, reporting, and documenting are available to the user.

Incentivized

• User interface
• Speed
• Integrations

Incentivized

• Better customization of labelling would be helpful on reports
• Alert notification of chosen activities could be implemented
• A favorites of certain functions would be helpful to streamline navigation

Incentivized

Salesforce CMS is probably one of the most used CRMs out there and is great for a business that wants to create a completely custom solution for their CRM needs, but 360 View is a platform design specifically for bankers and therefore has pre-built functions that help us to quickly create the measurements, categories, and processes we need to

Incentivized

Artisan was evaluated but seen as a more costly system with too much customization needed. Broadridge Client Information Management is ready to use and the build out is less of a necessity. Artisan is available to those who would like more of a work in progress. We did also review XTIVA but it was cumbersome when bringing in outside, direct data.

Incentivized

• 360 View has allowed us to place customers in marketing funnels and target specific campaigns to move them further down the funnel.
• We can easily group customers in profitability categories and determine what relationships we need to develop.
• We have been able to create custom NPS scorecards to find our promoters.

Incentivized

• Positive in that many marketing services are available that I had once paid to receive.
• Positive in the data collection service for performance reporting as a time saver
• Positive in retrieval of statements, tax reports on an annual and archive basis.

Incentivized