A2Z Events by Personify vs. BrightTALK

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
A2Z Events by Personify
Score 9.0 out of 10
N/A
A2Z Events is an enterprise-level event management solution with a full suite of tools required to manage and market expositions and conferences, including built-in integration with in-house accounting, AMS, CRM and CAD systems. According to the vendor, their clients realize improved productivity in back office processes and increased connectivity with membership, CRM and financial databases. Features include online floor plans, event websites, speaker management, matchmaking tools, and…N/A
BrightTALK
Score 6.1 out of 10
N/A
BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.N/A
Pricing
A2Z Events by PersonifyBrightTALK
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
A2Z Events by PersonifyBrightTALK
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
A2Z Events by PersonifyBrightTALK
Features
A2Z Events by PersonifyBrightTALK
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
A2Z Events by Personify
-
Ratings
BrightTALK
8.2
Ratings
9% above category average
Dashboards00 Ratings8.50 Ratings
Data exportability00 Ratings8.00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
A2Z Events by Personify
-
Ratings
BrightTALK
8.7
Ratings
8% above category average
High quality audio00 Ratings9.50 Ratings
Mobile support00 Ratings8.00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
A2Z Events by Personify
-
Ratings
BrightTALK
9.1
Ratings
12% above category average
Calendar integration00 Ratings10.00 Ratings
Record meetings / events00 Ratings8.50 Ratings
Slideshows00 Ratings10.00 Ratings
Event registration00 Ratings8.00 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
A2Z Events by Personify
-
Ratings
BrightTALK
7.5
Ratings
10% below category average
Audience polling00 Ratings7.00 Ratings
Q&A00 Ratings8.00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
A2Z Events by Personify
-
Ratings
BrightTALK
7.8
Ratings
5% below category average
Participant roles & permissions00 Ratings7.50 Ratings
Confidential attendee list00 Ratings8.00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
A2Z Events by Personify
-
Ratings
BrightTALK
9.0
Ratings
15% above category average
Branding options00 Ratings8.00 Ratings
Integration to Marketing Automation00 Ratings10.00 Ratings
User Ratings
A2Z Events by PersonifyBrightTALK
Likelihood to Recommend
9.5
(0 ratings)
8.5
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
3.1
(0 ratings)
User Testimonials
A2Z Events by PersonifyBrightTALK
Likelihood to Recommend
I love A2Z. We used to have ExpoCad and I often visit other Website that use ExpoCad and there is no comparison. It is just a clean and easy to use software. It looks crisp and clean - so easy to read.
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We've found the suggested training to be pretty spot on, and the speakers have been good so far. The pacing is usually good to slightly fast. Most professionals don't have time to take a couple of hours a week on training or learning about new products, so we've also found the length of the meetings to be very good. The suggested classes/webinars have been good so far-- too many companies ask you to fill out a questionnaire about what you use or what you're interested in and then pigeonhole in those couple of suggestions forever. So far, we have not seen that with BrightTALK.
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Pros
  • Very easy for the exhibitors and the attendees to navigate the floor.
  • It looks very crisp and is easy to print.
  • The online exhibitor search field is awesome - so easy for our attendees to map out who they want to visit.
  • The support team is very responsive and the training opportunities are flexible.
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  • It expands our audience by allowing us to tap into their database of users.
  • It is easy to use and is reliable. We don't have any technical issues.
  • It has robust reporting that provides a lot of data on attendees.
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Cons
  • Coming from software where I had a huge amount of access to the "backend", it would be nice to be able to manipulate areas of the Exhibit Floorplan a little easier with regard to items like tables, chairs, stages, etc. Maybe add some icons that could be pasted into the floorplan for faster success?
  • The agenda within A2Z does not give you the ability to host on your own conference site.
  • The agenda view is sometimes perceived as being too long, there's a lot of extra "white space".
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  • The user interface can be a bit tricky at times, as you have to dig down to find certain information. However, it is a robust interface and the information is there.
  • Some features, like adding questions or resources, have cut-off windows, so you cannot make last-minute additions or changes.
  • The bridge occasionally drops speakers, and this can be disconcerting to presenters. However, it does not happen too often.
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Usability
No answers on this topic
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
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Support Rating
No answers on this topic
We have not had to contact support.
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Alternatives Considered
I've used Map Your Show, as well as ExpoCad. Each has their own redeeming qualities, and the success of A2Z is also based on the support you receive from the provider. Customer Support and being assigned to one support team player from A2Z has been huge and we have greatly appreciated it.
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BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for registration and webinar purposes.
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Return on Investment
  • Positive - it provides one place from which primary players in the conference could pull information. A2Z maintains consistency and lowers the discrepancy issue when everyone tries to keep their own little database.
  • Positive - Time Saver.
  • No negative that I can recall.
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  • Because of its utility and onboarding new talent, our HR costs of talent acquisition and retention are reduced.
  • The live networking events have been useful in producing new leads
  • More targeted use of our funds for security and Cloud because of the knowledge we've gained, so reduced costs in those areas.
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ScreenShots

A2Z Events by Personify Screenshots

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