Absolutely reach! SMS vs. ActiveCampaign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Absolutely reach! SMS
Score 0.0 out of 10
N/A
N/A
$1,000
per month
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$15
per month
Pricing
Absolutely reach! SMSActiveCampaign
Editions & Modules
Basic
$1,000
per month
Starter
$15
per month
Pro
$49
per month
Plus
$79
per month
Enterprise
$159
per month
Offerings
Pricing Offerings
Absolutely reach! SMSActiveCampaign
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Absolutely reach! SMSActiveCampaign
Considered Both Products
Absolutely reach! SMS

No answer on this topic

ActiveCampaign
Chose ActiveCampaign
much more user friendly than these other alternatives.
Chose ActiveCampaign
ActiveCampaign feels like the professional, empowered and much more fully set up version of MailChimp. I was using MailChimp when I first started my business, but was then introduced to AC, and it's a million times better.
Chose ActiveCampaign
I used Mautic/Acquia for 4 years. It was more expensive for less features than ActiveCampaign. Also, I find ActiveCampaign is more intuitive and easier to use. The support system is more helpful. The pages are easy to navigate and the menu and submenus are well laid out. …
Chose ActiveCampaign
MailChimp, Mailer Lite, Constant Contact: ActiveCampaign is much better and much more versatile with automations, tags, and options for customizable lists and forms.
Chose ActiveCampaign
Mailchimp is in a different league to the above platforms.
Chose ActiveCampaign
ActiveCampaign has much better segmenting and more powerful automations, contact info, and integrations with other platforms.
Chose ActiveCampaign
In my opinion, ActiveCampaign is wayyyy easier to use than MailChimp. It's easier to choose your lists and to resend to unopens.
Chose ActiveCampaign
Salesforce is a beast! The learning involved to use the system is prohibitive. Mailerlite is limited in functionality but ConvertKit is a solid alternative. Both are easy to use but clunky to navigate, while ActiveCampaign is logical. Mailchimp is great for small businesses …
Chose ActiveCampaign
You'll be able to accomplish everything you need to with ActiveCampaign. A lot of these platforms distinguish themselves with bells and whistles. If a certain 'luxury' is important to you, then go with the platform that offers it. Generally speaking, they can all get the job …
Chose ActiveCampaign
It's simply intuitive! You know what to do and what you can do by just looking at it. So it goes very fast into a natural usage where You don't need to think too long. You can execute faster and build amazing funnels, because the functions are so easy and come with a great …
Chose ActiveCampaign
We selected Active Campaign several years ago due to its competitive cost and ability to integrate well with other software that we were using. With recent pricing changes, however, we will likely be shopping for alternatives.
Chose ActiveCampaign
In my opinion, not easy to use. Very limited in regards with features. I think the forms you integrate in webpages are ugly and not fully customizable. for almost the same price I have more features with ActiveCampaign.

I feel more confortable using ActiveCampaign since it is …
Chose ActiveCampaign
The level of sophistication and detail of the automations and segmentation is much higher with ActiveCampaign vs. Mailchimp resulting in much more targeted campaigns. Also, the user experience is so much more intuitive and easier to navigate with ActiveCampaign.
Chose ActiveCampaign
Clear winner on all fronts over most products, excluding HighLevel.
Chose ActiveCampaign
I don't like MailerLite and Flodesk because they only offer segments, no tags. I like to add many tags to my contacts depending on the products they purchase, and this gets too cluttered when there's only segments. They also don't have clear insights on the home page of people …
Chose ActiveCampaign
I used to use the free version of Mailchimp, but it did not allow me to construct automated email marketing campaigns the way I wanted to do it. So I decided to migrate all my list to ActiveCampaign. The migration process was easy enough. I am happy I did it.
Chose ActiveCampaign
The really big difference between ActiveCampaign the the competition, is the power of the automation that you can get with AC.
Chose ActiveCampaign
ActiveCampaign focuses much more on automation and email marketing. It also has highly advanced customization in both marketing campaigns and contacts, allowing them to tag and send content based on the interaction that the contact has had. ActiveCampaign offers custom email, …
Features
Absolutely reach! SMSActiveCampaign
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Absolutely reach! SMS
-
Ratings
ActiveCampaign
7.3
Ratings
4% below category average
WYSIWYG email editor00 Ratings5.30 Ratings
Dynamic content00 Ratings4.30 Ratings
Ability to test dynamic content00 Ratings4.30 Ratings
Landing pages00 Ratings4.70 Ratings
A/B testing00 Ratings9.90 Ratings
Mobile optimization00 Ratings7.80 Ratings
Email deliverability reporting00 Ratings9.60 Ratings
List management00 Ratings9.90 Ratings
Triggered drip sequences00 Ratings10.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Absolutely reach! SMS
-
Ratings
ActiveCampaign
8.0
Ratings
3% above category average
Lead nurturing automation00 Ratings9.90 Ratings
Lead scoring and grading00 Ratings7.70 Ratings
Data quality management00 Ratings7.90 Ratings
Automated sales alerts and tasks00 Ratings7.10 Ratings
Lead segmentation and distribution00 Ratings7.30 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Absolutely reach! SMS
-
Ratings
ActiveCampaign
9.9
Ratings
29% above category average
Calendaring00 Ratings9.80 Ratings
Event/webinar marketing00 Ratings9.90 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Absolutely reach! SMS
-
Ratings
ActiveCampaign
6.8
Ratings
10% below category average
Social sharing and campaigns00 Ratings7.20 Ratings
Social profile integration00 Ratings6.40 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Absolutely reach! SMS
-
Ratings
ActiveCampaign
6.6
Ratings
10% below category average
Dashboards00 Ratings6.60 Ratings
Standard reports00 Ratings6.60 Ratings
Custom reports00 Ratings6.60 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Absolutely reach! SMS
-
Ratings
ActiveCampaign
8.8
Ratings
16% above category average
API00 Ratings8.50 Ratings
Role-based workflow & approvals00 Ratings8.40 Ratings
Customizability00 Ratings6.70 Ratings
Integration with Salesforce.com00 Ratings9.80 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.90 Ratings
Integration with SugarCRM00 Ratings9.90 Ratings
Third-party software integrations00 Ratings8.10 Ratings
Best Alternatives
Absolutely reach! SMSActiveCampaign
Small Businesses
EZ Texting
EZ Texting
Score 8.8 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
EZ Texting
EZ Texting
Score 8.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Airship
Airship
Score 8.5 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Absolutely reach! SMSActiveCampaign
Likelihood to Recommend
-
(0 ratings)
9.3
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
-
(0 ratings)
1.3
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
7.3
(0 ratings)
Implementation Rating
-
(0 ratings)
8.5
(0 ratings)
Configurability
-
(0 ratings)
6.4
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
1.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(0 ratings)
User Testimonials
Absolutely reach! SMSActiveCampaign
Likelihood to Recommend
No answers on this topic
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
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Pros
No answers on this topic
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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Cons
No answers on this topic
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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Likelihood to Renew
No answers on this topic
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Usability
No answers on this topic
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Reliability and Availability
No answers on this topic
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Performance
No answers on this topic
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Support Rating
No answers on this topic
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Implementation Rating
No answers on this topic
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Alternatives Considered
No answers on this topic
I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep receiving it (in case they've lost or deleted the email with access to the lead magnet). Mailchimp was unable to do this. And the categorization of users and the trigger email sequencing was a lot easier in ActiveCampaign.
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Scalability
No answers on this topic
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Return on Investment
No answers on this topic
  • Automations free up time - once set up, email campaigns execute in seconds
  • Emailing my newsletter is a second touch-point for my clients
  • The flat rate for my subscription means that I reach my clients and prospects for fractions of a cent each month
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ScreenShots

ActiveCampaign Screenshots

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