Accredify vs. MediaMath

The regular check-ins were well spaced, which worked well for me with my current workloads. I never felt under pressure and enjoyed the positive prompting. Would highly recommend Accredify and their team.

Incentivized

The pricing model of MediaMath with respect to agencies should be a little different, since you have to consider that agencies have various sets of clients with different needs. Not all agency clients have equal budgets to spend. So the platform fee should not be flat rather there should be a formula with respect to spend level and use for each client at agency level.

• Certification
• Ease of use.
• Fast startup.

Incentivized

• Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
• Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.

Incentivized

• A small team, like a large company, sometimes can be difficult to get in touch with. But considering their size they do good.
• Possibility to expand the verification to more document types and files. The potential could be huge and use cases are large in our company.

Incentivized

• Inventory: a low in-app inventory
• You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns.

Incentivized

At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.

The other products listed are not exactly the same, but also part of software being used by our company in the same internal process. So far we are happy with the solution from Accredify and we really believe it will do its job and complement the process as a whole. We chose Accredify mainly because one colleague had used it before and saw the potential for a use case in our company. The business case was made and making implementation in one smaller division was a relatively small risk for us considering the knowledge gained for potential expansion.

Incentivized

The main DSP I've used beyond TerminalOne MOS is DoubleClick Bid Manager. DBM has stronger 3rd party data from a deterministic standpoint as one can target Google users based on age and gender. Additionally, DBM provides access to YouTube inventory, which is a major plus given it is the primary place users consume video content.

Incentivized

• Fraud can be costly to detect, but with accredify it has changed.
• If we can just avoid one case of document tampering and thereby avoid a legal suit or a fraud the costs of Accredify are already a good investment.
• We have a good IS a team, but the implementation of new software and training of personnel afterward is always a costly thing. However, with Accredify we can focus on our own core competencies - that is for some of our colleagues a very nice change.

Incentivized

• Although Display is not an end-of-funnel tactic/ conversion-driven, it's great for brand awareness.
• MediaMath has allowed us to reach niche audiences with their targeting capabilities

Incentivized