Acquia DAM (Widen) vs. Canto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia DAM (Widen)
Score 7.1 out of 10
Enterprise companies (1,001+ employees)
Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Acquia DAM to build a unique 360º view of their product content. It…N/A
Canto
Score 8.0 out of 10
N/A
Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A
Pricing
Acquia DAM (Widen)Canto
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia DAM (Widen)Canto
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredOptional
Additional DetailsGuided or full-service implementation options and annual subscriptions based on capabilities required. Workgroup and unlimited user options available. Storage with Amazon Web Services. Professional services available for strategy consulting, change management, administration services, design services, and managed integrations.Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
More Pricing Information
Community Pulse
Acquia DAM (Widen)Canto
Features
Acquia DAM (Widen)Canto
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquia DAM (Widen)
6.6
Ratings
7% below category average
Canto
6.7
Ratings
6% below category average
Dashboards7.20 Ratings6.80 Ratings
Standard reports5.00 Ratings6.60 Ratings
Custom reports5.40 Ratings00 Ratings
Data exportability8.10 Ratings00 Ratings
Content analytics7.30 Ratings6.50 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Acquia DAM (Widen)
6.9
Ratings
19% below category average
Canto
7.2
Ratings
15% below category average
Uploading assets7.70 Ratings7.60 Ratings
Downloading assets8.10 Ratings8.40 Ratings
Categories6.00 Ratings7.40 Ratings
Asset storage8.60 Ratings8.20 Ratings
Asset sharing8.60 Ratings8.00 Ratings
Asset search7.10 Ratings7.70 Ratings
Tagging system6.40 Ratings7.30 Ratings
Content editing3.60 Ratings6.40 Ratings
Embed codes6.50 Ratings7.20 Ratings
Metadata6.80 Ratings6.80 Ratings
Collections7.70 Ratings7.60 Ratings
User access6.70 Ratings6.80 Ratings
DAM Integrations7.60 Ratings6.80 Ratings
DAM API7.60 Ratings7.00 Ratings
Workflow automations5.40 Ratings5.90 Ratings
Related asset discovery5.30 Ratings6.70 Ratings
User Ratings
Acquia DAM (Widen)Canto
Likelihood to Recommend
7.1
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
7.6
(0 ratings)
9.9
(0 ratings)
Usability
8.4
(0 ratings)
9.0
(0 ratings)
Availability
9.1
(0 ratings)
6.4
(0 ratings)
Performance
7.3
(0 ratings)
6.4
(0 ratings)
Support Rating
8.0
(0 ratings)
7.6
(0 ratings)
Online Training
9.1
(0 ratings)
9.1
(0 ratings)
Implementation Rating
9.0
(0 ratings)
9.0
(0 ratings)
Configurability
9.1
(0 ratings)
3.6
(0 ratings)
Ease of integration
9.1
(0 ratings)
6.4
(0 ratings)
Product Scalability
7.3
(0 ratings)
6.4
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
7.3
(0 ratings)
Vendor pre-sale
8.2
(0 ratings)
7.3
(0 ratings)
User Testimonials
Acquia DAM (Widen)Canto
Likelihood to Recommend
Acquia DAM is well suited for large companies that need to organize and control the flow of assets being used by their teams and vendors. It provides much better control than file storage sites like Dropbox, where there's little control over what goes where and almost non-functional search functionality. If you're a smaller company, you may be able to get by or have someone dedicated to doing so, but for larger companies, it really takes a lot of the manual work out of it!
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Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
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Pros
  • They offer valuable guidance and educational resources to Administrators
  • Their I.T. support is knowledgeable and responsive. And friendly!
  • They build community among Acquia DAM (Widen) Admins
  • They aren't as salesy and pushy as many of the other DAM Vendors that we considered. I don't feel like they are constantly trying to upsell me or take advantage. I hope this continues to be the case with the acquisition by Acquia.
  • They're just plain nice people to work with.
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  • Allowing users to download a resized version of an image self serve (eg. for social media)
  • Sharing collections where recipients can see and download high res images
  • Tagging to make searches very simple and eliminate complete folder structures
  • Tag all info about an asset in the data rather than trying to name images with this data
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Cons
  • The AI tagging is not very intuitive; if you upload 100 assets, you have to wait for ages to see if they have been tagged by constantly checking the field views over and over again. It would be good to have an AI tagging manager where you could submit and check tagging status.
  • For image downloading, it would be good to be able to select an image size rather than an aspect and then adjust the image to the size.
  • We would have jumped at the chance for SSO or Site Core integration, but the costs were so high it just was not worth it; we could have hired people to do it manually for cheaper.
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  • I do with we could search for colors or items in Canto, for example red shirt photos
  • We have a small team, but everyone needs different levels of access, I feel like there arent many levels of access as there could be
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Likelihood to Renew
Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.
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We are very likely to renew our service with Canto. This is because of the support we have received and what we have seen Canto do so far for our company. We are finally able to organize our assets well and maintain governance over all of our digital assets. It has eliminated time difference issues and is equipping people within our company with a lot of content for them to use and push.
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Usability
Acquia DAM (Widen) is very intuitive, it does not take extensive training as some tools do to use the tool. Uploading assets, creating portals, collections and sharing are all very simple. Acquia DAM (Widen) also does not force you to fill out all of the metadata. You can fill out as little or as much as you would like.
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Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
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Reliability and Availability
Never had an issue where I was unable to access Widen.
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Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
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Performance
There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.
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I've satisfied with the performance
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Support Rating
The Acquia DAM support team is fantastic! Not only do we have an amazing customer support contact, the regular chat support is a great resource. Our CSM schedules meetings with our team regularly to ensure that we're meeting our goals. And the general support is great at responding quickly!
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I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
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Online Training
The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.
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Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
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Implementation Rating
It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
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We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
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Alternatives Considered
We started with the Widen system but ended up switching to Brandfolder. Brandfolder had the consistent interface across internal and external platforms. It was easier to use and search for assets for our internal team and brand partners. I preferred the Widen system's ability to share assets with direct links and the ability to add metadata upon upload.
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Canto was one of the most cost effective options and was the only one that included all of the features that we were looking for (AI tagging, facial recognition, PMS integrations, OCR text recognition, etc)
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Scalability
No answers on this topic
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
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Return on Investment
  • Acquia DAM simplifies global access by offering an intuitive platform for easy asset uploads
  • With centralized storage, sharing becomes seamless, fostering efficient collaboration worldwide.
  • Utilizing Acquia DAM, I efficiently apply metadata for accurate categorization, enabling easy reference to past content whenever needed.
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  • Through a public service-based portal we've created, we have decreased the number of simple service calls that our service reps receive, because customers are now able to access an online platform and help themselves. This frees up our service reps and give them more time to spend on other, more complex cases.
  • Decreases the time spent looking for assets. Simply search Canto!
  • Easily providing information to many parties that our business deals with has been very helpful in improving relationships.
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ScreenShots

Acquia DAM (Widen) Screenshots

Screenshot of Dashboard can be customized to provide users with a springboard to popular assets, collections, and portals.Screenshot of Custom-branded portals to share curated collections of assets and microsites.Screenshot of Asset performance tracking including downloads, embedded asset views, and shares.Screenshot of Custom analytics dashboards to display system reports for all usage data.Screenshot of Any asset type can be searched, downloaded, shared, and embedded.

Canto Screenshots

Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.