Acquia Digital Experience Platform vs. Adobe Experience Platform

It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.

Incentivized

I think AEP is ahead of its competitors when it comes to hosting customer data for various use cases. It’s seamless integration with other Adobe products like AJO or CJA make it a very compelling overall package.

It may not be very applicable for smaller or medium sized businesses. There could be an opportunity for Adobe to bring in a trimmed down version for such customers.

Incentivized

• Acquia keeps the site up and available. I don't think we've had a second of downtime caused by Acquia.
• Their administration UI makes it pretty easy to manage the websites at a high level. Check stats, change key configuration values, backup code and databases, manage SSL, create support tickets and manage development teams (users).
• Their support team can do performance reviews of your website and give you tips for improving performance.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• the support portal can be hit and miss. sometimes there are very helpful people who get back to you in a timely manner, but more often there's a lot of lag time for the ticket to get picked up and in between responses, which can also be less than helpful.
• it seems like the different departments within acquia (support, management, build teams) don't communicate with each other.
• because features are so dense and granular, sometimes the workflow or how they are connected can be really complex to access.

Incentivized

• You need to be well trained and resourced to use the product
• Features and integration work but often times you need to pay Adobe consultants for help
• Not transparent in their pricing per customer

Incentivized

We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.

Incentivized

It is useful when executed properly

Incentivized

It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced

Incentivized

AEP works very well with the entire Adobe suite of products and services making it a must-have product from a marketing standpoint. The fact that you are able to understand the customer and have a better impact with the customer journey is really helpful. We have also used AEP data to cross sell products to our customers through email campaigns/ offers m/ advertising etc but to have all this data stored in a single place makes it very convenient.

Incentivized

Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

It was implemented when I got there. I don't know how it was prior.

Incentivized

We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.

Incentivized

In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.

Incentivized

The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.

Incentivized

• A reliable platform = happy user base!
• Ours is a non-profit service, we are happy that people appreciate and recommend the site for its content.
• FLEXspace.org rapidly grew to over 6,000 users from 1,400 educational institutions across 75 countries - it is a joy to watch educators contributing content and sharing ideas.

Incentivized

• The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
• Contract pricing went up yearly on some products by 200%
• We were able to consolidate email tools to save on yearly contract expenses

Incentivized