Acquia Digital Experience Platform vs. Bloomreach - The Agentic Platform for Personalization

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia Digital Experience Platform
Score 7.9 out of 10
N/A
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A
Bloomreach - The Agentic Platform for Personalization
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+…N/A
Pricing
Acquia Digital Experience PlatformBloomreach - The Agentic Platform for Personalization
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia Digital Experience PlatformBloomreach - The Agentic Platform for Personalization
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.
More Pricing Information
Community Pulse
Acquia Digital Experience PlatformBloomreach - The Agentic Platform for Personalization
Considered Both Products
Acquia Digital Experience Platform
Chose Acquia Digital Experience Platform
Frankly, I think it was just good luck that we had a developer who trusted the platform and recommended we use it!
Chose Acquia Digital Experience Platform
Much easier, less costly, and more value for the money. The support for the Acquia tools platform and operation are outstanding. Acquia has been a partner rather than a vendor.
Chose Acquia Digital Experience Platform
Acquia Digital Experience Platform provides all the above features incorporated in your package.
Chose Acquia Digital Experience Platform
Honestly, pantheon are a great provider too and momentum has a large amount to do with our retention here.
Chose Acquia Digital Experience Platform
We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
Chose Acquia Digital Experience Platform
Platform.sh is cheap and relatively easy to configure. The challenge they have when it comes to competing with Acquia is that they aren't a Drupal centric service, and don't have the same bench of Drupal products to offer, and don't have turnkey Drupal pipelines and support …
Chose Acquia Digital Experience Platform
Very convenient because it's a suite of products built to work together and Drupal is open-source. The AWS products are very similar, but I really appreciate the Cloud IDE.
Chose Acquia Digital Experience Platform
we have used pantheon in the past for some use cases but now we prefer Acquia over it the reason being the availability of different products to allow us to provide a complete digital experience. A product like a site factory, Acquia personalization, site studio, etc has really …
Chose Acquia Digital Experience Platform
Acquia Personalization integrates well with Drupal CMS and is more straightforward to implement than Salesforce Marketing Cloud Interaction Studio (Personalization). WordPress as a CMS hosted on WP Engine is useful, but much more limited than Drupal CMS hosted on Acquia …
Chose Acquia Digital Experience Platform
Drupal is Wordpress on crack. And using Acquia Digital Experience Platform is like using a managed Wordpress site: Most of the installation and maintenance is done for you.
Chose Acquia Digital Experience Platform
We stay with Acquia because they offer managed updates to Drupal core. Not everyone does. And, they are experts in supporting Drupal. They can often get a little closer to the developer side of things than other companies. Prices and support are similar for similar services …
Chose Acquia Digital Experience Platform
The customer selected Acquia since it had a better support for the US based laws (eg the PCI compliance).
Chose Acquia Digital Experience Platform
Acquia coupled with their easier interface and 24 x 7 customer service can outweigh its competitors anytime.
Acquia provides a full end to end solution for Drupal websites.
Chose Acquia Digital Experience Platform
The flexibility aspect of Acquia Site Studio is unmatched and Wordpress does not provide it on a large scale. The ability to perform bulk operations and security are also the factors in favour of Acquia Digital Experience Platform as compared to Wordpress. They also offer …
Chose Acquia Digital Experience Platform
Although Acquia Digital Experience Platform is an Enterprise solution like the others, it stands from competition because it relies on Drupal's Open Source community and is one of the first Cloud-native solutions so they're building on experience.
Chose Acquia Digital Experience Platform
Acquia is the go-to platform for hosting drupal sites.
Chose Acquia Digital Experience Platform
Acquia Cloud is more of a hands-off approach to Drupal hosting - get the code on the server and that's basically it. AWS on the other hand requires more specialized server and networking knowledge to support a site. Our company wants to focus on content deliver and not on being …
Chose Acquia Digital Experience Platform
I'm still evaluating.
Chose Acquia Digital Experience Platform
Can't compare apples to grapes. But in terms of "Drupal specific" hosting at enterprise level as a PAAS solution I think Acquia is the only one doing it at this scale.
Chose Acquia Digital Experience Platform
Actually, Acquia Digital Experience Platform did not stack up against them, rather it was a great combination to implementing and configuring CloudFlare, the next generation Content Delivery Network (CDN) and different caching Architecture to embed with the Drupal Platform such …
Chose Acquia Digital Experience Platform
We had some limitations with another provider: for example, multisite was not possible. We did not encounter any particular constraints with Acquia Cloud.
Chose Acquia Digital Experience Platform
Compared to other products used, Acquia Digital Experience Platform offers a good balance between configuration flexibility and hosting implementation. Some platforms provide a similar service where it takes away the need to build the hosting yourself, however, they don't allow …
Chose Acquia Digital Experience Platform
Compared to the Adobe product, Acquia is 10 points ahead in flexibility and ease of deployment, and site support.
Chose Acquia Digital Experience Platform
Acquia offers a much better page builder and personalization tool as native features than WordPress. Translation management is also a good feature from Drupal/Acquia, that is not managed well on Wordpress.
Bloomreach - The Agentic Platform for Personalization
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization is doing a lot of great work with GenAI and ML Model development which is something very special in a CDP offering. It also does marketing automation and A/b testing which lot of vendors have their own instead of having all …
Chose Bloomreach - The Agentic Platform for Personalization
I've selected Bloomreach cause it has Omnichannel orchestration and CDP in one.
Chose Bloomreach - The Agentic Platform for Personalization
The combination of af Marketing Automation tool and a Customer Data Platform in one was a great reason for choosing Bloomreach instead of splitting these into separate systems.
Chose Bloomreach - The Agentic Platform for Personalization
Stand out topics:
- Ease of use
- Multi-market support
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach is robust product that benefits from steady investment and some good experience. It lacks some of the latest automations and has a cost structure that is hard to manage and monitor. It is not user friendly but does accomplish most of the tasks we want to complete …
Chose Bloomreach - The Agentic Platform for Personalization
Having used Bloomreach Composable Personalization Cloud for the last 3 years, I can confidently say that it is the most sophisticated platform in my experience. The unifying of customer data in the platform has been an immeasurable strength in our Marketing arsenal. The support …
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach Commerce Experience Cloud is a great tool if you're in the B2C business and has a lot of different functionality to target a bigger database.
Chose Bloomreach - The Agentic Platform for Personalization
From a functionality perspective, Bloomreach Commerce Experience Cloud is on par or better than both alternatives at a much better price level.
Chose Bloomreach - The Agentic Platform for Personalization
Google Analytics
Chose Bloomreach - The Agentic Platform for Personalization
The ease of use of Bloomreach Commerce Experience Cloud and the scalability far exeeds that of Selligent. Selligent did have a number of things i did like such as a multilanguage dropdown which made it easy to switch between countries and lables. However teaching a new recruit …
Chose Bloomreach - The Agentic Platform for Personalization
The editing options are less but this restriction makes sure u get the most reliable data sources for your campaigns. It is also faster to build flows and calculate audiences.
Chose Bloomreach - The Agentic Platform for Personalization
The flexibility in Bloomreach can't be beaten by the other platforms. The customer service and the software
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach definitely has a lot more options and functionalities
Chose Bloomreach - The Agentic Platform for Personalization
At the time we changed the solution Bloomreach was much more far in the integration part and all other communication channels were added into the one scenerio builder using unique logic for filtering customers in order to segment them for particular campaigns.
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach allows for a far more detailed analysis of customer data than the other platforms compared to. The other platforms do provide far more out-of-the-box than Bloomreach, but would not allow us to bring the analytics function of the business in-house as Bloomreach has.
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach Commerce Experience Cloud is probably most unique in its lightweight yet robust architecture. Its scenarios, even ones relying on webhooks and complex logic, run really quickly as well as reliably. Compared to Salesforce Marketing cloud, it offers a more modular …
Chose Bloomreach - The Agentic Platform for Personalization
Airship is very new and limited in it's capabilites.
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach is by far the most complex tool I have worked on, and offers a complete set in one place.
Chose Bloomreach - The Agentic Platform for Personalization
Compared to Adobe Campaign, Bloomreach Commerce Experience Cloud is a much more modern tool more in line with the latest technologies. It does have a much narrower toolset though, but what limits it in one way allows it to concentrate and deliver very good results. Further to …
Chose Bloomreach - The Agentic Platform for Personalization
It was not a decision by me, but more like from the management and team leads.
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. DotDigital is also very powerful but not more so than Bloomreach. …
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach is a really easy to use platform compared to other CRM systems and allow faster integration to the other data sources. It allowed deduping services and the ammonization feature for data protection is really easy to set up which fields contain personal information and …
Chose Bloomreach - The Agentic Platform for Personalization
In my opinion, Bloomreach Commerce Experience Cloud is by far much better than other platform I've used before, the level of customisation you can do within the platform both from a marketing point of view but also from an analytics point of view is incredible.
Chose Bloomreach - The Agentic Platform for Personalization
Better in almost every aspect.
Only benchmark I'd consider are the calendar views and priority queue of Optimove.
Chose Bloomreach - The Agentic Platform for Personalization
Salesforce Marketing Cloud Email Studio
Features
Acquia Digital Experience PlatformBloomreach - The Agentic Platform for Personalization
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
8.0
Ratings
3% below category average
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Role-based user permissions8.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
7.7
Ratings
8% below category average
Bloomreach - The Agentic Platform for Personalization
8.0
Ratings
7% above category average
API7.80 Ratings7.80 Ratings
Internationalization / multi-language7.60 Ratings00 Ratings
Role-based workflow & approvals00 Ratings8.20 Ratings
Customizability00 Ratings7.80 Ratings
Integration with Salesforce.com00 Ratings7.20 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.90 Ratings
Integration with SugarCRM00 Ratings8.10 Ratings
Third-party software integrations00 Ratings8.30 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.9
Ratings
4% above category average
Bloomreach - The Agentic Platform for Personalization
-
Ratings
WYSIWYG editor7.30 Ratings00 Ratings
Code quality / cleanliness8.10 Ratings00 Ratings
Admin section7.90 Ratings00 Ratings
Page templates8.00 Ratings00 Ratings
Library of website themes8.20 Ratings00 Ratings
Mobile optimization / responsive design7.80 Ratings00 Ratings
Publishing workflow7.90 Ratings00 Ratings
Form generator7.90 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.0
Ratings
3% below category average
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Content taxonomy7.70 Ratings00 Ratings
SEO support6.00 Ratings00 Ratings
Bulk management6.90 Ratings00 Ratings
Availability / breadth of extensions7.40 Ratings00 Ratings
Community / comment management7.20 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Bloomreach - The Agentic Platform for Personalization
7.9
Ratings
5% above category average
WYSIWYG email editor00 Ratings8.60 Ratings
Dynamic content00 Ratings7.80 Ratings
Ability to test dynamic content00 Ratings7.80 Ratings
Landing pages00 Ratings6.40 Ratings
A/B testing00 Ratings7.90 Ratings
Mobile optimization00 Ratings8.20 Ratings
Email deliverability reporting00 Ratings7.70 Ratings
List management00 Ratings7.90 Ratings
Triggered drip sequences00 Ratings8.60 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Bloomreach - The Agentic Platform for Personalization
8.2
Ratings
5% above category average
Lead nurturing automation00 Ratings8.80 Ratings
Lead scoring and grading00 Ratings8.20 Ratings
Data quality management00 Ratings7.30 Ratings
Automated sales alerts and tasks00 Ratings8.60 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Bloomreach - The Agentic Platform for Personalization
8.0
Ratings
8% above category average
Calendaring00 Ratings8.50 Ratings
Event/webinar marketing00 Ratings7.50 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Bloomreach - The Agentic Platform for Personalization
8.0
Ratings
6% above category average
Social sharing and campaigns00 Ratings7.80 Ratings
Social profile integration00 Ratings8.30 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Bloomreach - The Agentic Platform for Personalization
7.4
Ratings
1% above category average
Dashboards00 Ratings7.20 Ratings
Standard reports00 Ratings7.10 Ratings
Custom reports00 Ratings7.90 Ratings
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Score 8.6 out of 10
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Score 9.9 out of 10
Medium-sized Companies
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Score 9.0 out of 10
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User Ratings
Acquia Digital Experience PlatformBloomreach - The Agentic Platform for Personalization
Likelihood to Recommend
8.4
(0 ratings)
9.8
(0 ratings)
Likelihood to Renew
8.9
(0 ratings)
9.1
(0 ratings)
Usability
7.7
(0 ratings)
8.6
(0 ratings)
Availability
-
(0 ratings)
8.1
(0 ratings)
Performance
-
(0 ratings)
7.4
(0 ratings)
Support Rating
9.0
(0 ratings)
9.1
(0 ratings)
In-Person Training
-
(0 ratings)
8.4
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
9.1
(0 ratings)
7.2
(0 ratings)
Configurability
-
(0 ratings)
8.6
(0 ratings)
Ease of integration
-
(0 ratings)
8.8
(0 ratings)
Product Scalability
8.3
(0 ratings)
8.2
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.9
(0 ratings)
User Testimonials
Acquia Digital Experience PlatformBloomreach - The Agentic Platform for Personalization
Likelihood to Recommend
It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.
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Perfect for onboarding, retention, win-back, and VIP nurture campaigns where customer behavior and timing matter. Excellent when you need to react instantly to customer actions across channels.


Example: A shopper abandons their cart and immediately receives a push notification followed by an email with the exact items they left behind.
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Pros
  • Acquia keeps the site up and available. I don't think we've had a second of downtime caused by Acquia.
  • Their administration UI makes it pretty easy to manage the websites at a high level. Check stats, change key configuration values, backup code and databases, manage SSL, create support tickets and manage development teams (users).
  • Their support team can do performance reviews of your website and give you tips for improving performance.
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  • All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
  • Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
  • GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
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Cons
  • the support portal can be hit and miss. sometimes there are very helpful people who get back to you in a timely manner, but more often there's a lot of lag time for the ticket to get picked up and in between responses, which can also be less than helpful.
  • it seems like the different departments within acquia (support, management, build teams) don't communicate with each other.
  • because features are so dense and granular, sometimes the workflow or how they are connected can be really complex to access.
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  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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Likelihood to Renew
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
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So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
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Usability
It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
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In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Reliability and Availability
No answers on this topic
It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.
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Performance
No answers on this topic
ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue
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Support Rating
Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
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I have given this rating as i feel the team is very responsive and helpful whenever issues arise. Bloomreach - The Agentic Platform for Personalization provides clear guidance and practical solutions which make it easier to get campaigns live quickly. They also share the best practices and recommendations that help us make the most of the platform.
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In-Person Training
No answers on this topic
The Training was awesome
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Online Training
No answers on this topic
very informative and patient
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Implementation Rating
It was implemented when I got there. I don't know how it was prior.
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All the deployments were done on time
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Alternatives Considered
We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
Read full review
Having used Bloomreach Composable Personalization Cloud for the last 3 years, I can confidently say that it is the most sophisticated platform in my experience. The unifying of customer data in the platform has been an immeasurable strength in our Marketing arsenal. The support received from the Bloomreach Composable Personalization Cloud support team is also superior to that of any platform I have used previously, often receiving replies and advice within one hour of messaging.
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Scalability
The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.
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there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Return on Investment
  • A reliable platform = happy user base!
  • Ours is a non-profit service, we are happy that people appreciate and recommend the site for its content.
  • FLEXspace.org rapidly grew to over 6,000 users from 1,400 educational institutions across 75 countries - it is a joy to watch educators contributing content and sharing ideas.
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  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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ScreenShots

Bloomreach - The Agentic Platform for Personalization Screenshots

Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour history