Acquisio vs. LocaliQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquisio
Score 9.0 out of 10
N/A
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
LocaliQ
Score 9.0 out of 10
N/A
LocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
Pricing
AcquisioLocaliQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AcquisioLocaliQ
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
More Pricing Information
Community Pulse
AcquisioLocaliQ
Features
AcquisioLocaliQ
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acquisio
-
Ratings
LocaliQ
7.6
11 Ratings
3% above category average
WYSIWYG email editor00 Ratings7.34 Ratings
Dynamic content00 Ratings6.69 Ratings
Ability to test dynamic content00 Ratings8.02 Ratings
Landing pages00 Ratings6.78 Ratings
A/B testing00 Ratings8.06 Ratings
Mobile optimization00 Ratings7.311 Ratings
Email deliverability reporting00 Ratings9.06 Ratings
List management00 Ratings7.17 Ratings
Triggered drip sequences00 Ratings8.63 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acquisio
-
Ratings
LocaliQ
7.6
40 Ratings
11% above category average
Lead nurturing automation00 Ratings8.432 Ratings
Lead scoring and grading00 Ratings6.79 Ratings
Data quality management00 Ratings8.236 Ratings
Automated sales alerts and tasks00 Ratings7.224 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acquisio
-
Ratings
LocaliQ
7.8
3 Ratings
5% below category average
Calendaring00 Ratings9.52 Ratings
Event/webinar marketing00 Ratings6.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acquisio
-
Ratings
LocaliQ
7.8
10 Ratings
16% above category average
Social sharing and campaigns00 Ratings8.19 Ratings
Social profile integration00 Ratings7.69 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquisio
-
Ratings
LocaliQ
8.0
42 Ratings
16% above category average
Dashboards00 Ratings7.841 Ratings
Standard reports00 Ratings8.041 Ratings
Custom reports00 Ratings8.231 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquisio
-
Ratings
LocaliQ
9.0
6 Ratings
34% above category average
Customizability00 Ratings9.06 Ratings
Best Alternatives
AcquisioLocaliQ
Small Businesses
WordStream
WordStream
Score 6.9 out of 10
Thryv
Thryv
Score 8.7 out of 10
Medium-sized Companies
WordStream
WordStream
Score 6.9 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AcquisioLocaliQ
Likelihood to Recommend
6.0
(15 ratings)
8.9
(47 ratings)
Likelihood to Renew
5.4
(6 ratings)
-
(0 ratings)
Usability
6.0
(2 ratings)
8.5
(34 ratings)
Support Rating
8.2
(3 ratings)
-
(0 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.5
(33 ratings)
User Testimonials
AcquisioLocaliQ
Likelihood to Recommend
Newfold Digital
Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
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Gannett
The forms of online marketing continues to grow and LocaliQ's associates have the relevant skills to keep up with this and recommend what is suited for our business. Geo fencing is another area that makes a lot of sense as people use their phones more and more for accessing the web. Through LocaliQ we can pinpoint physicial places where we can market to a group that matches our target audience.
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Pros
Newfold Digital
  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
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Gannett
  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
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Cons
Newfold Digital
  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
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Gannett
  • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
  • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
  • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
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Likelihood to Renew
Newfold Digital
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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Gannett
No answers on this topic
Usability
Newfold Digital
The updates they have recently made have been time consuming to keep up with
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Gannett
Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
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Support Rating
Newfold Digital
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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Gannett
No answers on this topic
Implementation Rating
Newfold Digital
They handled it well.
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Gannett
No answers on this topic
Alternatives Considered
Newfold Digital
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
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Gannett
I have investigated national services like American Eagle and also small market locally owned business like Red Shoes. Each year, I look into at least one other service provider to evaluate our service value. So far, no other company has come close to providing an all around service
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Scalability
Newfold Digital
No answers on this topic
Gannett
There is always the challenge with practices that have multiple locations, trying to target a geographical zone that is sometimes to wide. But we have successfully navigated this issue when needed to target those who need the most added volume.
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Return on Investment
Newfold Digital
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
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Gannett
  • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
  • Not having to work on my website myself also helped free up my time, I don't need to worry!
  • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
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ScreenShots

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets

LocaliQ Screenshots

Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.