Acquisio vs. Ubersuggest

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquisio
Score 9.0 out of 10
N/A
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
Ubersuggest
Score 8.8 out of 10
N/A
UberSuggest is a search engine optimization software solution offered by NP Digital.N/A
Pricing
AcquisioUbersuggest
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AcquisioUbersuggest
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AcquisioUbersuggest
Considered Both Products
Acquisio
Chose Acquisio
Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid …
Chose Acquisio
In terms of reporting Acquisio offers a much more flexible platform where you can fully customize and schedule reports as needed.
Chose Acquisio
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, …
Chose Acquisio
I have worked with Adwords, Facebook and Acquisio
Chose Acquisio
We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
Chose Acquisio
Marin is great for smaller teams, but lacks in the sexy reporting. Kenshoo is the closest rival and a little more difficult to set up, but once you get it running it's great.
Chose Acquisio
Marin and Acquisio both have their advantages. Marin has an easier editor platform to make quick bid and budget changes along with a reporting system that has the ability to do web queries for excel reporting, but the platform lacks intuitive or helpful automation. Whereas, …
Chose Acquisio
We actually use BrightEdge, Netsuite, Adwords, and a few other platforms - each platform delivers results in different areas that we would not use Acquisio for. Acquisio's advantage for us is being able to generate great looking reports for clients with complex, ongoing …
Chose Acquisio
Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Ubersuggest
Chose Ubersuggest
Moz and Google Search Console need to be used along with Ubersuggest for best results. Hence, I still use them. I have tried Semrush but it is slightly pricey for small businesses hence I considered Ubersuggest instead.
Chose Ubersuggest
Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past.

For larger companies I would probably look at someting else, …
Chose Ubersuggest
We use each SEO research platform for different purposes. I believe they complement each other. Ubersuggest strengths, according to my experience, are related to content ideas, comprehensive keyword research to determine competitors' backlinks, and difficulty in achieving the …
Chose Ubersuggest
UberSuggest is an excellent starter SEO tool. Though it is not as powerful as Semrush and other expensive SEO tools, it really does everything a small business or agency needs. We have been using it for 3 years and have had no complaints. It is extremely easy to use, super …
Chose Ubersuggest
Thought it would be easier and wanted to support Neil. Waste of time and money and would never work with his company or his tools ever again.
Chose Ubersuggest
Ubersuggest is much easier to use, not overly complex and much more affordable. You can get results in less than 10 minutes without much work, whereas with competitors you need to really study how to use them first.
Chose Ubersuggest
It's on the cheaper side, so for starters on a budget, you can use the free version or the cheaper paid one. Other tools offer way more functions but can also be overwhelming that way. Ubersuggest is going with the times. If you are a beginner or small company, use Ubersuggest. …
Features
AcquisioUbersuggest
SEO
Comparison of SEO features of Product A and Product B
Acquisio
-
Ratings
Ubersuggest
8.6
Ratings
11% above category average
Keyword analysis00 Ratings9.50 Ratings
Backlink management00 Ratings9.00 Ratings
SERP ranking tracking00 Ratings9.00 Ratings
Page grader00 Ratings9.50 Ratings
Competitive analysis00 Ratings9.00 Ratings
Site audit / diagnostics00 Ratings8.50 Ratings
Site recommendations00 Ratings8.50 Ratings
Task management00 Ratings6.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Acquisio
-
Ratings
Ubersuggest
8.2
Ratings
8% above category average
Local SEO00 Ratings6.00 Ratings
Social SEO00 Ratings7.50 Ratings
Mobile SEO00 Ratings10.00 Ratings
Global SEO00 Ratings9.50 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Acquisio
-
Ratings
Ubersuggest
8.0
Ratings
6% below category average
Multi-domain support00 Ratings7.50 Ratings
Integration with web analytics tools00 Ratings8.50 Ratings
Best Alternatives
AcquisioUbersuggest
Small Businesses
WordStream
WordStream
Score 6.9 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
WordStream
WordStream
Score 6.9 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AcquisioUbersuggest
Likelihood to Recommend
6.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
5.4
(0 ratings)
10.0
(0 ratings)
Usability
6.0
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
8.2
(0 ratings)
8.4
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
8.0
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
AcquisioUbersuggest
Likelihood to Recommend
Acquisio is a really good platform to manage search and display campaigns, but it is probably not the best if you want to manage social advertising. If you are really savvy with reporting I would strongly recommend the use of Acquisio. You can make custom reports and send them automatically to your customers. That gives you more time to focus on optimization instead of reporting.
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Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.
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Pros
  • Easy to create reports for digital campaigns
  • Easy to make bulk changes to paid search campaigns
  • Easy to ensure consistency of paid search campaigns across Google and Bing
  • Ability to automate reports and email them to specific users on a scheduled basis
  • Bid and budget automation for paid search campaigns is successful at hitting CPA targets
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  • Monitoring broken links - helps optimise your Google ranking
  • Researching hashtags and keywords for website and social media to keep relevant
  • Researching competitor keywords to get a competitive advantage
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Cons
  • Support isn't horrible, but it could be better.
  • Report template creation could be a little easier. Right now, when you create a component, it goes to the bottom and you have to drag it up to where you want it to be. This feels inefficient.
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  • Nothing really--it's complete as it is for the price.
  • Numbers are not always correct but this is basic with multiple tools.
  • They could add a page scan to see how well a page scores.
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Likelihood to Renew
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.
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Usability
It's solid but definitely a bit gliche and I feel could be easier to navigate
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Ubersuggest is relatively easy to navigate, even for beginners. The layout is simple and intuitive, which makes it accessible for users with little to no SEO experience. It doesn’t have the overwhelming complexity of tools like Ahrefs or SEMrush. Users can start using the tool right away without needing extensive onboarding. You can quickly enter a domain, run a site audit, or perform keyword research without having to dig through tutorials or guides.
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Support Rating
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
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Online Training
No answers on this topic
Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.
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Implementation Rating
They handled it well.
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No answers on this topic
Alternatives Considered
Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid optimization and budget management system.
Read full review
Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs
Read full review
Return on Investment
  • Acquisio has helped us to improve relationships with our PPC clients.
  • The customizable reports have helped our consultants gain better insight into how to help their clients as well.
  • The standards we were able to reach using this platform have enabled us to be the top provider in our market.
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  • Ubersuggest helps us with content ideas which turns into ROI eventually.
  • Ubersuggest helps our company team easily find competitors for any project we are designing.
  • Ubersuggest Content GAP is a great alternative tool we use aside from another SEO platform we use.
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ScreenShots

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets