| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 ActiveCampaign | Score7.9 out of 10 | N/A | ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow. | $15 per month |
 SAP Emarsys | Score4.8 out of 10 | N/A | Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition. | N/A |
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| ActiveCampaign | SAP Emarsys | |
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| Considered Both Products | | Chose SAP Emarsys Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
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| Happy with the feature set | ||
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| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
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| ActiveCampaign | SAP Emarsys | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| ActiveCampaign | SAP Emarsys | |
|---|---|---|
| Likelihood to Recommend | 9.2 | 7.7 |
| Likelihood to Renew | 9.0 | 9.9 |
| Usability | 7.8 | - |
| Availability | 9.1 | - |
| Performance | 7.3 | - |
| Support Rating | 1.3 | - |
| In-Person Training | 9.1 | - |
| Online Training | 7.3 | - |
| Implementation Rating | 8.5 | - |
| Configurability | 6.4 | - |
| Ease of integration | 9.1 | 5.0 |
| Product Scalability | 1.0 | - |
| Vendor post-sale | 6.4 | - |
| Vendor pre-sale | 7.3 | - |
