ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$15
per month
EngageBay
Score 6.9 out of 10
N/A
EngageBay is presented by the vendor as a powerful, simple, affordable, and integrated all-in-one marketing, sales, and service automation platform with a free CRM, designed for small businesses and startups to grow their business to the next level. It comprises a marketing automation suite to help businesses save time, nurture audiences and automate routines, manual tasks; free CRM and sales automation designed to keep users organized by storing and categorizing all email contacts, track deals,…
$0
per month per user
Pricing
ActiveCampaign
EngageBay
Editions & Modules
Starter
$15
per month
Pro
$49
per month
Plus
$79
per month
Enterprise
$159
per month
FREE
$0
per month per user
BASIC
$12.74
per month per user
GROWTH
$42.49
per month per user
PRO
$84.99
per month per user
Offerings
Pricing Offerings
ActiveCampaign
EngageBay
Free Trial
Yes
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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More Pricing Information
Community Pulse
ActiveCampaign
EngageBay
Features
ActiveCampaign
EngageBay
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
7.4
Ratings
3% below category average
EngageBay
-
Ratings
WYSIWYG email editor
5.40 Ratings
00 Ratings
Dynamic content
4.40 Ratings
00 Ratings
Ability to test dynamic content
4.30 Ratings
00 Ratings
Landing pages
4.80 Ratings
00 Ratings
A/B testing
9.90 Ratings
00 Ratings
Mobile optimization
7.90 Ratings
00 Ratings
Email deliverability reporting
9.60 Ratings
00 Ratings
List management
9.90 Ratings
00 Ratings
Triggered drip sequences
10.00 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.0
Ratings
3% above category average
EngageBay
-
Ratings
Lead nurturing automation
9.90 Ratings
00 Ratings
Lead scoring and grading
7.70 Ratings
00 Ratings
Data quality management
7.90 Ratings
00 Ratings
Automated sales alerts and tasks
7.10 Ratings
00 Ratings
Lead segmentation and distribution
7.30 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.9
Ratings
29% above category average
EngageBay
-
Ratings
Calendaring
9.80 Ratings
00 Ratings
Event/webinar marketing
9.90 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
6.8
Ratings
10% below category average
EngageBay
-
Ratings
Social sharing and campaigns
7.20 Ratings
00 Ratings
Social profile integration
6.50 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
6.6
Ratings
10% below category average
EngageBay
-
Ratings
Dashboards
6.70 Ratings
00 Ratings
Standard reports
6.60 Ratings
00 Ratings
Custom reports
6.60 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
8.8
Ratings
16% above category average
EngageBay
-
Ratings
API
8.50 Ratings
00 Ratings
Role-based workflow & approvals
8.50 Ratings
00 Ratings
Customizability
6.70 Ratings
00 Ratings
Integration with Salesforce.com
9.80 Ratings
00 Ratings
Integration with Microsoft Dynamics CRM
9.90 Ratings
00 Ratings
Integration with SugarCRM
9.90 Ratings
00 Ratings
Third-party software integrations
8.10 Ratings
00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
ActiveCampaign
-
Ratings
EngageBay
8.2
Ratings
6% above category average
Customer data management / contact management
00 Ratings
10.00 Ratings
Workflow management
00 Ratings
10.00 Ratings
Opportunity management
00 Ratings
8.00 Ratings
Integration with email client (e.g., Outlook or Gmail)
00 Ratings
5.00 Ratings
Contract management
00 Ratings
8.00 Ratings
Interaction tracking
00 Ratings
8.00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
ActiveCampaign
-
Ratings
EngageBay
8.5
Ratings
12% above category average
Case management
00 Ratings
7.00 Ratings
Help desk management
00 Ratings
10.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
ActiveCampaign
-
Ratings
EngageBay
10.0
Ratings
27% above category average
Lead management
00 Ratings
10.00 Ratings
Email marketing
00 Ratings
10.00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
EngageBay
9.0
Ratings
17% above category average
Task management
00 Ratings
10.00 Ratings
Billing and invoicing management
00 Ratings
8.00 Ratings
Reporting
00 Ratings
9.00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
ActiveCampaign
-
Ratings
EngageBay
7.5
Ratings
1% below category average
Pipeline visualization
00 Ratings
8.00 Ratings
Customizable reports
00 Ratings
7.00 Ratings
Customization
Comparison of Customization features of Product A and Product B
ActiveCampaign
-
Ratings
EngageBay
7.5
Ratings
0% above category average
Custom fields
00 Ratings
10.00 Ratings
Scripting environment
00 Ratings
5.00 Ratings
Security
Comparison of Security features of Product A and Product B
ActiveCampaign
-
Ratings
EngageBay
10.0
Ratings
18% above category average
Single sign-on capability
00 Ratings
10.00 Ratings
Role-based user permissions
00 Ratings
10.00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
ActiveCampaign
-
Ratings
EngageBay
9.0
Ratings
20% above category average
Marketing automation
00 Ratings
10.00 Ratings
Compensation management
00 Ratings
8.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
I would absolutely recommend EngageBay to any customer looking to switch from Marketo or Salesforce that wanted a cheaper solution while still highly effective. Those platforms require hands-on integration consultants and full-time employees that know how to handle those CRMs. This CRM is easy to use for any beginner marketer.
The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
EngageBay's incredibly easy to use. I was able to pick up the CRM and start using right away with little issues. Anyone with basic CRM knowledge should be able to get started on EngageBay easy. Their customer service team also makes onboarding very easy and will work with you on any issue.
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Their support team is incredibly response, with a livechat option anytime during business hours. I was able to work with them on a variet of issues and they were extremely hands-on. The same reps are always there and friendly and ready to work with. There isn't a CRM that has better customer service.
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep receiving it (in case they've lost or deleted the email with access to the lead magnet). Mailchimp was unable to do this. And the categorization of users and the trigger email sequencing was a lot easier in ActiveCampaign.
Salesforce and Marketo are the strongest CRM products out there in the space. The drawback they have is that they are immensely expensive and complex to set-up / use. Salesforce is extremely complex, especially when using in conjunction with Pardot. EngageBay is simple, easy to use, and easy to build from. And their customer service is far more responsive than those platforms.
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!