ActiveCampaign vs. Freshmarketer
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 ActiveCampaign | Score7.9 out of 10 | N/A | ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow. | $15 per month |
 Freshmarketer | Score6.1 out of 10 | N/A | Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well. | $0 per month |
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| Editions & Modules |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| ActiveCampaign | Freshmarketer | |
|---|---|---|
| Likelihood to Recommend | 9.2 | 6.1 |
| Likelihood to Renew | 9.0 | - |
| Usability | 7.8 | - |
| Availability | 9.1 | - |
| Performance | 7.3 | - |
| Support Rating | 1.3 | - |
| In-Person Training | 9.1 | - |
| Online Training | 7.3 | - |
| Implementation Rating | 8.5 | - |
| Configurability | 6.4 | - |
| Ease of integration | 9.1 | - |
| Product Scalability | 1.0 | - |
| Vendor post-sale | 6.4 | - |
| Vendor pre-sale | 7.3 | - |