ActiveCampaign vs. Maropost Marketing Cloud

ActiveCampaign

917 Reviews and Ratings

Maropost Marketing Cloud

9 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ActiveCampaign	Score8 out of 10	N/A	ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.	$15 per month
Maropost Marketing Cloud	Score4.3 out of 10	N/A	Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing…	$279 per month

Pricing

ActiveCampaign

Maropost Marketing Cloud

Starter: $15
per month
Pro: $49
per month
Plus: $79
per month
Enterprise: $159
per month

Essential: $279
per month
Professional: $849
per month
Enterprise: $1,699
per month

Pricing Offerings
ActiveCampaign	Maropost Marketing Cloud
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

—

Discount for annual pricing.

Community Pulse
Key User Insights
	ActiveCampaign	Maropost Marketing Cloud
Considered Both Products	ActiveCampaign Neil Bacon Marketing Manager in Marketing at The Solar Academy (E-Learning, 1-10 employees) Chose ActiveCampaign ActiveCampaign came in at a great price for our starting business and had a lot of similar features to larger CRM's that provide marketing automation. The simplicity of the Marketing automation for the price was one of the key reasons we went with ActiveCampaign and it meets … Incentivized Helpful?	Maropost No answer on this topic
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

ActiveCampaign

Maropost Marketing Cloud

Comparison of Email & Online Marketing features of ActiveCampaign and Maropost Marketing Cloud
Feature	ActiveCampaign 7.2 679 Ratings	Maropost Marketing Cloud 7.9 8 Ratings
WYSIWYG email editor	5.1596 Ratings	8.95 Ratings
Dynamic content	4.1532 Ratings	8.54 Ratings
Ability to test dynamic content	4.1482 Ratings	6.65 Ratings
Landing pages	4.5349 Ratings	8.53 Ratings
A/B testing	9.9391 Ratings	8.46 Ratings
Mobile optimization	7.7538 Ratings	9.45 Ratings
Email deliverability reporting	9.7645 Ratings	6.98 Ratings
List management	9.9664 Ratings	6.55 Ratings
Triggered drip sequences	10.0586 Ratings	7.06 Ratings

Comparison of Lead Management features of ActiveCampaign and Maropost Marketing Cloud
Feature	ActiveCampaign 8.0 534 Ratings	Maropost Marketing Cloud - Ratings
Lead nurturing automation	10.0500 Ratings	00 Ratings
Lead scoring and grading	7.6366 Ratings	00 Ratings
Data quality management	7.9407 Ratings	00 Ratings
Automated sales alerts and tasks	7.1361 Ratings	00 Ratings
Lead segmentation and distribution	7.39 Ratings	00 Ratings

Comparison of Campaign Management features of ActiveCampaign and Maropost Marketing Cloud
Feature	ActiveCampaign 9.9 383 Ratings	Maropost Marketing Cloud - Ratings
Calendaring	9.9303 Ratings	00 Ratings
Event/webinar marketing	9.9289 Ratings	00 Ratings

Comparison of Social Media Marketing features of ActiveCampaign and Maropost Marketing Cloud
Feature	ActiveCampaign 6.8 292 Ratings	Maropost Marketing Cloud - Ratings
Social sharing and campaigns	7.2259 Ratings	00 Ratings
Social profile integration	6.4254 Ratings	00 Ratings

Comparison of Reporting & Analytics features of ActiveCampaign and Maropost Marketing Cloud
Feature	ActiveCampaign 6.5 642 Ratings	Maropost Marketing Cloud 8.1 7 Ratings
Dashboards	6.5611 Ratings	6.46 Ratings
Standard reports	6.5599 Ratings	9.64 Ratings
Custom reports	6.5387 Ratings	8.35 Ratings

Comparison of Platform & Infrastructure features of ActiveCampaign and Maropost Marketing Cloud
Feature	ActiveCampaign 8.7 503 Ratings	Maropost Marketing Cloud - Ratings
API	8.4401 Ratings	00 Ratings
Role-based workflow & approvals	8.4274 Ratings	00 Ratings
Customizability	6.6429 Ratings	00 Ratings
Integration with Salesforce.com	9.895 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	9.862 Ratings	00 Ratings
Integration with SugarCRM	9.858 Ratings	00 Ratings
Third-party software integrations	8.230 Ratings	00 Ratings

Comparison of Pre-Send Testing features of ActiveCampaign and Maropost Marketing Cloud
Feature	ActiveCampaign - Ratings	Maropost Marketing Cloud 9.9 2 Ratings
URL Validation	00 Ratings	10.01 Ratings
Link Tracking	00 Ratings	10.01 Ratings
Image Validation	00 Ratings	10.01 Ratings
Inbox Display	00 Ratings	10.01 Ratings
Email Accessibility Tools	00 Ratings	9.62 Ratings
Spelling and Grammar Check	00 Ratings	10.01 Ratings
Spam Testing	00 Ratings	10.01 Ratings
Email Previews	00 Ratings	9.62 Ratings

User Ratings
	ActiveCampaign	Maropost Marketing Cloud
Likelihood to Recommend	9.2 (691 ratings)	4.3 (8 ratings)
Likelihood to Renew	9.0 (25 ratings)	- (0 ratings)
Usability	7.8 (52 ratings)	- (0 ratings)
Availability	9.1 (5 ratings)	- (0 ratings)
Performance	7.3 (5 ratings)	- (0 ratings)
Support Rating	1.3 (41 ratings)	2.0 (1 ratings)
In-Person Training	9.1 (2 ratings)	- (0 ratings)
Online Training	7.3 (1 ratings)	- (0 ratings)
Implementation Rating	8.5 (14 ratings)	- (0 ratings)
Configurability	6.4 (4 ratings)	- (0 ratings)
Ease of integration	9.1 (4 ratings)	- (0 ratings)
Product Scalability	1.0 (5 ratings)	- (0 ratings)
Vendor post-sale	6.4 (4 ratings)	- (0 ratings)
Vendor pre-sale	7.3 (4 ratings)	- (0 ratings)