TrustRadius: an HG Insights company

ActiveCampaign vs. Smarter Contact

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score7.9 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $15

    per month

    Smarter Contact

    N/A
    Small Businesses (1-50 employees)
    Smarter Contact is an SMS marketing tool and omnichannel messenger platform that helps reach, connect, and convert more leads. It is designed to help users build personal connections with customers even while they scale communication efforts and channels with a CRM, bulk texting, pre-scheduling, message templates, and advanced data. The skip tracing tool provides a way to look up the phone number of any person .

    $597

    quarterly per user

    Pricing
    ActiveCampaignSmarter Contact
    Editions & Modules
    Starter
    $15
    per month
    Pro
    $49
    per month
    Plus
    $79
    per month
    Enterprise
    $159
    per month
    Starter
    $597
    quarterly per user
    Pro
    $1197
    quarterly per user
    Elite
    $1497
    quarterly per user
    Offerings
    Pricing Offerings
    ActiveCampaignSmarter Contact
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Discount available for annual pricing.
    More Pricing Information
    Features
    ActiveCampaignSmarter Contact
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Smarter Contact
    Feature
    ActiveCampaign
    7.1
    679 Ratings
    Smarter Contact
    -
    Ratings
    WYSIWYG email editor4.9596 Ratings00 Ratings
    Dynamic content4.0532 Ratings00 Ratings
    Ability to test dynamic content3.9482 Ratings00 Ratings
    Landing pages4.4349 Ratings00 Ratings
    A/B testing9.9391 Ratings00 Ratings
    Mobile optimization7.7538 Ratings00 Ratings
    Email deliverability reporting9.7645 Ratings00 Ratings
    List management9.9664 Ratings00 Ratings
    Triggered drip sequences10.0586 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Smarter Contact
    Feature
    ActiveCampaign
    7.9
    534 Ratings
    Smarter Contact
    -
    Ratings
    Lead nurturing automation10.0500 Ratings00 Ratings
    Lead scoring and grading7.5366 Ratings00 Ratings
    Data quality management7.9407 Ratings00 Ratings
    Automated sales alerts and tasks7.0361 Ratings00 Ratings
    Lead segmentation and distribution7.39 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Smarter Contact
    Feature
    ActiveCampaign
    9.9
    383 Ratings
    Smarter Contact
    -
    Ratings
    Calendaring9.9303 Ratings00 Ratings
    Event/webinar marketing9.9289 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Smarter Contact
    Feature
    ActiveCampaign
    6.7
    292 Ratings
    Smarter Contact
    -
    Ratings
    Social sharing and campaigns7.1259 Ratings00 Ratings
    Social profile integration6.3254 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Smarter Contact
    Feature
    ActiveCampaign
    6.5
    642 Ratings
    Smarter Contact
    -
    Ratings
    Dashboards6.5611 Ratings00 Ratings
    Standard reports6.5599 Ratings00 Ratings
    Custom reports6.4387 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Smarter Contact
    Feature
    ActiveCampaign
    8.7
    503 Ratings
    Smarter Contact
    -
    Ratings
    API8.3401 Ratings00 Ratings
    Role-based workflow & approvals8.3274 Ratings00 Ratings
    Customizability6.5429 Ratings00 Ratings
    Integration with Salesforce.com9.895 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.862 Ratings00 Ratings
    Integration with SugarCRM9.858 Ratings00 Ratings
    Third-party software integrations8.230 Ratings00 Ratings
    User Ratings
    ActiveCampaignSmarter Contact
    Likelihood to Recommend
    9.2
    (691 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    9.0
    (25 ratings)
    -
    (0 ratings)
    Usability
    7.8
    (52 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    1.3
    (41 ratings)
    -
    (0 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (14 ratings)
    -
    (0 ratings)
    Configurability
    6.4
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    1.0
    (5 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    -
    (0 ratings)