Adapt.io vs. Owler

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adapt.io
Score 8.0 out of 10
N/A
Adapt.io is a unified sales acceleration platform whose creators promise that it helps companies across the globe take control of their marketing and sales campaigns/strategies with industry-leading products—Lead Builder, and Prospector. The vendor states that Adapt.io brings data and technology in one place for sales teams to drive more revenue and marketing teams to generate more leads and conversions. According to the vendor, Adapt.io's B2B database adapts to the latest…N/A
Owler
Score 9.6 out of 10
N/A
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$99
per year
Pricing
Adapt.ioOwler
Editions & Modules
No answers on this topic
Plus (personal use)
$99
per year
Pro
$420
per year
Teams
Contact Sales
Offerings
Pricing Offerings
Adapt.ioOwler
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adapt.ioOwler
Features
Adapt.ioOwler
Prospecting
Comparison of Prospecting features of Product A and Product B
Adapt.io
7.2
Ratings
7% below category average
Owler
7.1
Ratings
8% below category average
Advanced search7.00 Ratings8.70 Ratings
Identification of new leads7.00 Ratings6.20 Ratings
List quality6.00 Ratings6.20 Ratings
List upload/download7.00 Ratings6.00 Ratings
Ideal customer targeting7.00 Ratings7.00 Ratings
Load time/data access9.00 Ratings8.70 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Adapt.io
7.3
Ratings
6% below category average
Owler
7.8
Ratings
1% above category average
Contact information6.00 Ratings7.80 Ratings
Company information8.00 Ratings7.80 Ratings
Industry information8.00 Ratings7.80 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Adapt.io
6.4
Ratings
15% below category average
Owler
6.2
Ratings
18% below category average
Salesforce integration6.00 Ratings5.00 Ratings
Company/business profiles6.00 Ratings5.30 Ratings
Automatic data refresh7.00 Ratings7.00 Ratings
Tags7.00 Ratings7.00 Ratings
Filters and segmentation6.00 Ratings7.00 Ratings
Lead qualification process00 Ratings5.30 Ratings
Smart lists and recommendations00 Ratings5.00 Ratings
Alerts and reminders00 Ratings7.00 Ratings
Data hygiene00 Ratings7.00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Adapt.io
-
Ratings
Owler
7.9
Ratings
6% above category average
Sales email templates00 Ratings7.00 Ratings
Append emails to records00 Ratings8.80 Ratings
Best Alternatives
Adapt.ioOwler
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adapt.ioOwler
Likelihood to Recommend
6.0
(0 ratings)
9.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
7.0
(0 ratings)
Performance
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
4.0
(0 ratings)
Ease of integration
-
(0 ratings)
1.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Adapt.ioOwler
Likelihood to Recommend
This is best suited if you are doing cold outreach and want to get in touch with people with specific roles, in specific industries, and locations. For example, I can choose the United States or some states therein and then choose a number of employees in a company, revenue and also the level of seniority (CXO, VP etc.)of the particular person and find his details. Adapt.io gives the correct email address of these people along with the complete information of the company. As far as prospecting and contact discovery is concerned there is not scenario where Adapt.io is not useful.
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Owler is best used as a supplemental asset, as it allows you to get very granular on specific prospects. I believe its limitations lie in the fact that while you can see the competitive companies, it's difficult to get any prospecting information out of them ie., contacts, without going for the highest level plan.
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Pros
  • Finding email addresses of potential clients.
  • Company info in terms of revenue and number of employees
  • Contact discovery in terms of location, role and industry
Read full review
  • Great industry info.
  • Really good industry- or company-specific rss feed.
  • Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
  • Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
  • We get all these great benefits for free!
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Cons
  • I don't see any need of improvement
  • Industry Filters can be more specific.
  • Number of credits are less.
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  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
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Likelihood to Renew
No answers on this topic
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Read full review
Usability
No answers on this topic
I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
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Reliability and Availability
No answers on this topic
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
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Performance
No answers on this topic
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
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Support Rating
No answers on this topic
Problems have been closed quickly and professionally.
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Implementation Rating
No answers on this topic
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
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Alternatives Considered
Adapt.io id pretty much similar to all the above tools (Lusha, Seamless.ai, hunter, D&B hoovers) The interface is easy on the eyes and the search time is quick. However the most important criterion is the accuracy of the data, if you get incorrect email ID and you use your SMTP to send mails with incorrect IDs it will spoil you domain reputation and your domain may even get black listed. The accuracy of Adapt is good. however there were cases where the company information was not available, this is in comparison to the tools like Lusha and Seamless. Good tool to use but maybe a bit expensive since the credits given are less
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Apollo is more of a complete system for things like sequences, tracking sales, meetings, recording meetings. It has a very strong search capability for individual contacts that can be broken down in many ways. Like job status, titles, geogrpahy. It also gives insights into technology in use and intent
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Return on Investment
  • Helped me increase the volume of outreach
  • Helped me find relevant data of people to connect with
  • The ROI can take time to achieve as the number of credits are less.
Read full review
  • Owler has enabled those in my organization to demonstrate their knowledge on companies to clients without spending too much time working to procure information from various sources.
  • Owler contributes to a more comprehensive analysis of companies when making investment decisions.
  • Owler can be frustrating to use and inefficient as a result of a lack of robust data quality measures.
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ScreenShots