AdClarity vs. Factiva

It's suitable for social media monitoring.

Factiva is particularly useful when I work on securities litigations involving shareholder lawsuits -- i.e. shareholders who bought and sold shares during a specified class period when the company was misrepresenting, for example, its financials. Specifically Factiva is quite useful in helping me understand what company events were known by the market and when they were known. Factiva has also been useful in helping me on various research studies. It is less relevant for other types of litigation that I work on (i.e. Patent litigation, etc).

Incentivized

• Media buying analysis
• Google GDN analysis
• Optimize display advertising

Incentivized

• Putting broad swaths of news in one place
• Organizing information
• Constant updates

Incentivized

• When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
• Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.

• Lengthy setup for searches
• Repeated articles appear frequently
• Unannounced interface changes were unpleasant surprises

Incentivized

Because it solves all the problems I needed and hardly has any problems.

Very similar product, they have the same purposes and also same features, only difference could be the costs.

Each of the tools I have described share the same kind of premise: the main thing they do is source and collect media content. Then to varying degrees they run filters against this content and produce a range of data visualisations and ways of slicing the data and content. Factiva's strength lies more in the sourcing of content than in the manipulation of the results (much like the others do with more sophisticated dashboards and visual interpretations). We chose it because of the integrity of its sourcing breadth. It doesn't matter so much about the display of results because the source material you're working with isn't as dynamic as say social media.

Incentivized

• I was able to get more suitable, better converting traffic sources.