AdClarity vs. Talkwalker by Hootsuite

It's suitable for social media monitoring.

Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.

Incentivized

• Media buying analysis
• Google GDN analysis
• Optimize display advertising

Incentivized

• Talkwalker helps you monitor online mentions so you can stay aware of what's being said about your company. Social listening is more important than ever.
• Talkwalker also helps you delve deeper into the social insights to track patterns and give you data that can be helpful in the future as you plan your marketing efforts.
• Talkwalker is one of the only products like it that incorporates AI and is, according to some, on the cutting edge in its field.

Incentivized

• When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
• Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.

• A recent update has made adding filters to the dashboard far more convoluted than necessary.
• Many metrics are displayed as "3.4M", it would be great if you could hover over that number to see the full "3,371,000".
• The tagging feature is buggy and often needs to be done twice to tag the mentions applied in the rule.

Incentivized

Because it solves all the problems I needed and hardly has any problems.

Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.

Despite all the functionalities available on the platform, I never felt overwhelmed or confused

Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.

Incentivized

They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.

Incentivized

Very similar product, they have the same purposes and also same features, only difference could be the costs.

I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.

Incentivized

• I was able to get more suitable, better converting traffic sources.

• Having learned how to better leverage the system has resulted in a greater diversity in projects and clients that we didn't have the capabilities to service before, which has in turn increased our visibility to the wider company.
• It has reduced the amount of time it takes to do reporting from traditional desk research and utilizing other monitoring tools.

Incentivized