Adcore Marketing Cloud vs. WordStream

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adcore Marketing Cloud
Score 9.0 out of 10
N/A
Adcore is an advertising technology platform from the company of the same name headquartered in Tel Aviv, providing automated solutions for day-to-day Search Engine Marketing tasks. Adcore technology is designed for advertising agencies, in-house marketing professionals and freelancers to scale their SEM activity and outperform their targets.N/A
WordStream
Score 6.9 out of 10
N/A
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for…N/A
Pricing
Adcore Marketing CloudWordStream
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adcore Marketing CloudWordStream
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adcore Marketing CloudWordStream
Considered Both Products
Adcore Marketing Cloud

No answer on this topic

WordStream
Chose WordStream
I've never used a system to help with my Google AdWords. This was the first system I had used. WordStream definitely takes the cake though, I have a hard time believing there could be a better system out there. I wouldn't even consider going to look for a new system. I am …
Chose WordStream
WordStream provides descriptions and offers help when you're uncertain about how to fix issues within an account. Its streamlined approach allows you to get twice the work done in the same amount of time. Google Ads is a beast in itself to tackle with having to click in …
Chose WordStream
I prefer WordStream because it leaves the important decisions us. I've heard horror stories of companies that use fully-automated platforms that created HUGE messes for them. WordStream is also much easier to use than other similar platforms that I've used.
Chose WordStream
None. We hadn't really considered a software like WordStream to assist with our pay-per-click advertising campaigns until we were introduced to WordStream. Now, we have no reason to look anywhere else. It's been one of the best software investments that we've made over the last …
Chose WordStream
WordStream is a great supplement to Google Ads. You're basically paying for the user interface and WordStream's AI that helps you uncover efficiencies and opportunities the more you use the product and its 20 Minute Work Week. We used WordStream because we didn't have a Google …
Chose WordStream
None of the tools researched seem to match all that WordStream had to offer. Plus we got a great recommendation from peers!
Chose WordStream
For our needs, WordStream was the most cost-effective AdWords management solution (as compared to Marin). Our real alternative was to continue using AdWords only; we felt that the added benefit of time-saving tools and personal consulting made the added management cost …
Chose WordStream
WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, …
Chose WordStream
There is no magic solution; you either want to save the management fees which means you need to learn and spend many hours of managing your AdWords or just hire the right people to do it for you. If we had spent a few dollars more to hire a professional I think we would have …
Chose WordStream
I haven't used any other products like Wordstream in the past.
Chose WordStream
Both Hubspot and Salesforce are not exactly related to what WordSteam does - but very useful for our business.
Chose WordStream
Unfortunately the agency I am with used other products like this for social media management. I have little perspective or insights to provide in regards to this.
Chose WordStream
Affordable, Great Information Resource, Excellent Customer Service, easy, good design, nice reports, multi-dimensional/multi-platform
Chose WordStream
None - WordStream is pretty much an uncontested leader in the AdWords tool department, since we didn't want to go full digital agency.
Chose WordStream
Not as detailed.
Best Alternatives
Adcore Marketing CloudWordStream
Small Businesses
WordStream
WordStream
Score 6.9 out of 10
Serpstat
Serpstat
Score 9.0 out of 10
Medium-sized Companies
WordStream
WordStream
Score 6.9 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adcore Marketing CloudWordStream
Likelihood to Recommend
-
(0 ratings)
9.1
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
9.6
(0 ratings)
User Testimonials
Adcore Marketing CloudWordStream
Likelihood to Recommend
No answers on this topic
WordStream is so beneficial to a green digital marketing team. If your team is new to paid ads, this will help immensely. It might not be as beneficial for a company that does not use AdWords and is strictly in social ads.
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Pros
No answers on this topic
  • Remove duplicates: The platform has a tool that enables marketers to easily identify duplicate keywords across campaigns, ad groups, and the account; from there duplicates can be paused in an effort to improve quality scores and account performance.
  • Bid management: WordStream reveals which current keywords can improve campaign performance by increasing and decreasing their bids - updates can be made on the spot.
  • Ad optimizations: WordStream scans paid search accounts to ensure each ad group is using high performing ads. Marketers can quickly create new ads, and pause ads based on the tool's recommendations.
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Cons
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  • This is definitely not for a beginner and require knowledge on how PPC/SEM campaigns are run unless you purchase the premium support package that includes a dedicated representative to which they are very helpful.
  • We had some serious tracking issues and were unable to effectively track the clicks to our website. Because of this, I had to start from scratch and decided not to use WordStream.
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Likelihood to Renew
No answers on this topic
I am not the PPC manager here so I have to use the products available.
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Support Rating
No answers on this topic
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
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Alternatives Considered
No answers on this topic
I've never used a system to help with my Google AdWords. This was the first system I had used. WordStream definitely takes the cake though, I have a hard time believing there could be a better system out there. I wouldn't even consider going to look for a new system. I am confident WordStream has owned the Google AdWords space.
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Return on Investment
No answers on this topic
  • Since beginning to use the tool, we've seen our search impression share nearly double for some campaigns.
  • We've increased our click-through rates by over 25% since adding WordStream to our toolset.
  • I'm more confident in the strategies that are having an impact on our cost per conversion, and can better forecast our impact for the future.
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ScreenShots