AdDataExpress vs. D&B Hoovers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 7.3 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
D&B Hoovers
Score 8.3 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Pricing
AdDataExpressD&B Hoovers
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdDataExpressD&B Hoovers
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdDataExpressD&B Hoovers
Considered Both Products
AdDataExpress
Chose AdDataExpress
We use both AdDataExpress and Salesforce, but trying to figure out Salesforce in this way is very convoluted and the way AdDataExpress is set up makes things much simpler to keep track of. AdDataExpress keeps [focusing] on doing the things that it is made of, while Salesforce …
Chose AdDataExpress
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
D&B Hoovers
Chose D&B Hoovers
D&B has a lot better filters and accuracy of data when searching for leads
Chose D&B Hoovers
Zoominfo has much more rich data, longer lists of persons, and more accurate descriptions and estimation of business sizes, both in terms of revenue and personnel. However they are very focused on United States, so their coverage of other parts of the world is really limited. …
Chose D&B Hoovers
I currently use Lexis AI for similar work. I find Lexis AI to have better overall company summaries but it is a bit more over the top when it comes to reviewing site contacts and the like at a medium size company. D&B Hoovers streamlines this a bit but could take notes from …
Chose D&B Hoovers
I've used Candid GuideStar in the past, though for different reasons than D&B Hoovers. I mostly only use D&B Hoovers now and will continue to do so.
Chose D&B Hoovers
They are the imcubment for our company and though we have issues with D&B Hoovers their price to performace has been good and we plan to keep using them.

We do have other vendors that work in this space and D&B Hoovers does hold its own but I would say that they are just one …
Chose D&B Hoovers
THe most current updated information that we find is on Linkedin, especially in the case of finding people and their job titles,. Unfortunately no other contact information is provided, but when we use this and Hoovers and it very helpful. But there are very few tools that …
Chose D&B Hoovers
Honestly, we have not used any other system or product similar to Hoovers so I couldn't compare.
Chose D&B Hoovers
D&B Hoovers have more up-to-date information with regards to contact and business information in comparison to S&P Capital IQ Pro. The data regarding company size, revenue and contact details such as phone number, title, education level are more accurate in D&B Hoovers. …
Chose D&B Hoovers
We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary …
Chose D&B Hoovers
D&B Hoovers stacks up well against the other tools, however our teams tend to use a combination of all 3, depending on their area of focus.
Chose D&B Hoovers
All platforms are great and help a great deal, but D&B Hoovers is a dedicated space for whitespace and outreach. Also its a trustworthy referral internally at SAP when researching accounts and making GTM decisions.
Chose D&B Hoovers
D&B Hoovers really provides more in-depth business data and technographic insights, offering a wider scope of company information and more advanced analytical capabilities.
Chose D&B Hoovers
Crunchbase offers a similar product but is more tailored for start ups and small business. Even then it does not have the complexity that Hoovers offers.
Chose D&B Hoovers
Have not used other systems like D&B Hoovers in a very long time. Not broke so not going to fix it! It has all of the tools that I am looking for.
Chose D&B Hoovers
D&B Hoovers is A LOT better than PitchBook. It is much easier to navigate and the data is far more accurate. However, I think CoStar does a better job with real estate related data. Specifically, lease expirations, tenants and owners. These are important factors I look for in …
Chose D&B Hoovers
D&B Hoovers is more cost effective, and acts as a comprehensive data source, which is specially beneficial to teams like sales, where research and prospecting and lead gen is key
Chose D&B Hoovers
Honestly, because of our satisfaction with D&B Hoovers we have not actively looked into other alternatives in the last 8 years. We selected it originally because of the price, reputation, and we had a client using it at the time that recommended it.
Chose D&B Hoovers
Zoominfo has more accurate data and better functionality with its navigation tools. But Zoominfo is too expensive for us to use at this time.
Chose D&B Hoovers
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance …
Chose D&B Hoovers
For company data, D&B wins hands down. Contact and lead information is a toss-up. The information provided was usually a match to both, and I wouldn't say one was better than the other by a wide margin. It really depends on who you are researching. Both did not do well with …
Chose D&B Hoovers
Pitchbook has richer financial details which I am typically more interested in. D&B Hoovers search functionality is usually a little more reliable and the total size of database appears much much larger. I'd say Pitchbook goes an inch wide and a mile deep, whereas D&B Hoovers …
Chose D&B Hoovers
D&B Hoovers is more comprehensive overall, but may lack health-care specific data that these other solutions provide. D&B Hoovers is great for prospecting the direct to employer space.
Chose D&B Hoovers
D&B Hoovers is among the best in it's field!
Chose D&B Hoovers
we have both platforms and I use them interchangeably. D&B Hoovers is great because I can export more contacts. Zoom info is a bit more strategic with the use of filters like "with intent" and also has a better company overview page. Both are good platforms that can be used …
Features
AdDataExpressD&B Hoovers
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
Ratings
13% below category average
D&B Hoovers
8.3
Ratings
7% above category average
Advanced search8.00 Ratings8.20 Ratings
Identification of new leads7.00 Ratings7.70 Ratings
List quality8.00 Ratings8.20 Ratings
List upload/download5.00 Ratings8.40 Ratings
Ideal customer targeting8.00 Ratings8.20 Ratings
Load time/data access5.00 Ratings8.90 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
Ratings
10% below category average
D&B Hoovers
8.3
Ratings
7% above category average
Contact information7.00 Ratings7.70 Ratings
Company information6.00 Ratings8.60 Ratings
Industry information8.00 Ratings8.60 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
Ratings
23% below category average
D&B Hoovers
8.1
Ratings
9% above category average
Lead qualification process7.00 Ratings7.40 Ratings
Smart lists and recommendations6.00 Ratings7.90 Ratings
Salesforce integration5.00 Ratings7.90 Ratings
Company/business profiles7.00 Ratings8.40 Ratings
Alerts and reminders6.00 Ratings8.30 Ratings
Data hygiene4.00 Ratings7.80 Ratings
Automatic data refresh5.00 Ratings7.70 Ratings
Tags6.00 Ratings8.70 Ratings
Filters and segmentation7.00 Ratings8.80 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
Ratings
6% below category average
D&B Hoovers
9.5
Ratings
24% above category average
Sales email templates7.00 Ratings10.00 Ratings
Append emails to records7.00 Ratings9.00 Ratings
Best Alternatives
AdDataExpressD&B Hoovers
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdDataExpressD&B Hoovers
Likelihood to Recommend
7.0
(0 ratings)
9.4
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(0 ratings)
Usability
-
(0 ratings)
8.2
(0 ratings)
Availability
-
(0 ratings)
9.0
(0 ratings)
Performance
-
(0 ratings)
7.0
(0 ratings)
Support Rating
-
(0 ratings)
5.5
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.1
(0 ratings)
Configurability
-
(0 ratings)
8.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
AdDataExpressD&B Hoovers
Likelihood to Recommend
It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Read full review
D&B Hoovers is able to help immensely when doing a prospecting research regarding an industry or a company. I use it a few times a month. Once you get the hang of it, it's pretty easy to use. The lists and reports exported from D&B Hoovers are easy to integrate to your presentations and research.
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Pros
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Read full review
  • I use the visitor intelligence and it will tell me what office from a company has visited our site. I'll, in turn, go through D&B Hoovers to find the relevant contacts that we would benefit from speaking with at that company. I will call or email them, and it's just in a few months we've been using visitor intelligence has led to several ongoing conversations of companies who will become clients and it's an annual calculation to due. It's an ongoing relationship.
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Cons
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
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  • I'd prefer if the company size estimates were omitted when there is no data behind it to work off of
  • I've never heard from an account rep
  • Training resources? These could already exist but just connecting the dots to them for user would be helpful
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Likelihood to Renew
No answers on this topic
The D&B tool has really open up new opportunities for us and really helped the business. Additionally, on a personal level, the platform is very easy to use and I never had any problems with it. From there, I was also able to build some interesting analyses that helped me grow within the company and land me where I am today. I do not use it as much as I used to, but I know what I can do with this tool if needed.
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Usability
No answers on this topic
D&B Hoovers is very user friendly. Its tabs provide are easy to understand for what topics you are looking to review while doing a company search. For example, site contacts is clearly all the contacts point at a particular location. So if you need to get contact information for xyz individual at a company its right at your fingertips.
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Reliability and Availability
No answers on this topic
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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Performance
No answers on this topic
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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Support Rating
No answers on this topic
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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Online Training
No answers on this topic
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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Implementation Rating
No answers on this topic
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Alternatives Considered
We use both AdDataExpress and Salesforce, but trying to figure out Salesforce in this way is very convoluted and the way AdDataExpress is set up makes things much simpler to keep track of. AdDataExpress keeps [focusing] on doing the things that it is made of, while Salesforce can do a bit of everything.
Read full review
We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary objective was to identify and contact businesses near our hotels that regularly need corporate lodging accommodations, operate project-based or travel-heavy industries, have the decision-making personnel we can reach directly.
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Scalability
No answers on this topic
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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Return on Investment
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
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  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
Read full review
ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence