AdDataExpress vs. The List

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 7.3 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
The List
Score 7.4 out of 10
N/A
The List is a sales intelligence software solution offered by List Partners.N/A
Pricing
AdDataExpressThe List
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdDataExpressThe List
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdDataExpressThe List
Features
AdDataExpressThe List
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
Ratings
13% below category average
The List
8.6
Ratings
11% above category average
Advanced search8.00 Ratings8.90 Ratings
Identification of new leads7.00 Ratings8.80 Ratings
List quality8.00 Ratings8.00 Ratings
List upload/download5.00 Ratings8.60 Ratings
Ideal customer targeting8.00 Ratings8.80 Ratings
Load time/data access5.00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
Ratings
10% below category average
The List
8.7
Ratings
11% above category average
Contact information7.00 Ratings8.20 Ratings
Company information6.00 Ratings9.10 Ratings
Industry information8.00 Ratings8.80 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
Ratings
23% below category average
The List
8.3
Ratings
11% above category average
Lead qualification process7.00 Ratings7.50 Ratings
Smart lists and recommendations6.00 Ratings8.20 Ratings
Salesforce integration5.00 Ratings9.10 Ratings
Company/business profiles7.00 Ratings8.20 Ratings
Alerts and reminders6.00 Ratings8.10 Ratings
Data hygiene4.00 Ratings8.20 Ratings
Automatic data refresh5.00 Ratings8.80 Ratings
Tags6.00 Ratings8.10 Ratings
Filters and segmentation7.00 Ratings8.90 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
Ratings
6% below category average
The List
-
Ratings
Sales email templates7.00 Ratings00 Ratings
Append emails to records7.00 Ratings00 Ratings
User Ratings
AdDataExpressThe List
Likelihood to Recommend
7.0
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
AdDataExpressThe List
Likelihood to Recommend
It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
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I think its great as a resource - white papers and seminars are available. I just wish there was an easier way to get permissions when purchasing the contact lists.
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Pros
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
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  • The list provides specific emails, phone numbers, and titles for individual contacts. This is a major help in the corporate sales world as finding the right contact is everything.
  • The List provides an awesome search function that allows for advanced searching of industries, brands, and contacts. The search function is perfect for boiling down exactly who or what I'm looking for, and also helps to generate new sales ideas.
  • The List does a very cool job of providing cool examples of creative and ad spots used in current campaigns. This is an excellent tool for brainstorming and creating proposals. This function is also fully searchable and easy to look through.
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Cons
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
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  • It would be nice if it were easier to get permission from contacts to be contacted
  • It would also be nice if contacts on the list had an opt in preference
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Likelihood to Renew
No answers on this topic
It delivers on its promise
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Alternatives Considered
We use both AdDataExpress and Salesforce, but trying to figure out Salesforce in this way is very convoluted and the way AdDataExpress is set up makes things much simpler to keep track of. AdDataExpress keeps [focusing] on doing the things that it is made of, while Salesforce can do a bit of everything.
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I have never used a different subscription style product. My other experiences with sales research has had me using LinkedIn and Google in a very rudimentary fashion. The List is light years ahead of anything I was doing otherwise.
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Return on Investment
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
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  • Fast lead identification
  • Great lead qualification
  • Actionable info
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ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.

The List Screenshots

Screenshot of Screenshot of