Adestra vs. Autoklose

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.

Incentivized

I would recommend Autoklose to smaller teams that do not have the tools and processes in place for conducting sales outreach or business development activities. I would also recommend it to Sales development reps who are relying on manually managing their sales outreach without the benefits of automation. I'd also recommend it if they are trying to do the above while using a CRM like Pipedrive, as Autoklose works well with some CRMs.

Incentivized

• Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
• Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
• Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
• Data downloads via Reporting is available at every level, from overview to individual KPI.
• Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
• Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
• Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
• The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.

Incentivized

• It is helping in editing, managing, and send[ing] out large marketing campaigns.
• It is easy to handle multiple emails in appropriate sequence.
• Our company [has been] using this for a very long time. It is one of the perfect email solutions we found for our organization.
• I have been very much impressed by their support staff.

Incentivized

• As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.

Incentivized

• The system is not designed to send out hundreds of emails within the hour. Thus if you have timely information, and you have a large list, it will generally take many hours to execute.
• Related to the above, timing of email delivery does jot exist nor can it be customized by timezone.

Incentivized

Will 100% be renewing all 3 seats.

Incentivized

I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.

Incentivized

It is well set out from a user interface perspective and once you understand how it works you understand the power and the logic of how it is done. Like any software it helps to be a frequent user, but Autoklose lets you set up campaigns in the shortest possible time based on experience with other systems that I have used.

Incentivized

We have really had no issues.

Incentivized

Always loads fast.

Incentivized

I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.

Incentivized

Our Autoklose rep is amazing! Jelena has always gotten back to us within 24 hours, despite living on a different continent. She is completely proficient with the tool and is usually able to answer our questions with a brief email or short virtual meeting.

Incentivized

Jelena is amazing! Very knowledgable. Great instructor.

Incentivized

Jelena is fantastic. She always responds to emails immediately.

Incentivized

It is extremely easy to implement and start using right away

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.

Incentivized

Autoklose was very reasonably priced compared to the three competitors that I reviewed, but the features were far less robust than Outreach, so I ultimately decided to leave Autoklose after some time. And I went with Outreach, but I still had a great experience with Autoklose, and I'm able to give them great scores for their product and their service. Salesloft was less robust, and Mailshake wasn't sophisticated enough for my needs.

Incentivized

It's expensive to have a single seat for each salesperson, so the alias feature will be the perfect addition to this product.

Incentivized

• For companies that focus on goals and analytics, Adestra provides all the necessary tools.

Incentivized

• This product saves my business development manger at least 2 hours per day.
• The weekly digest reports give us a nice look at how the campaign is performing.
• Having the analytics for the whole campaign in an easy-to-read format gives a quick snapshot of the campaign activity.

Incentivized