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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adestra

    Score3.2 out of 10
    N/AEmail automation software with optimized personalization to drive engagement.N/A

    SAP Emarsys

    Score4.8 out of 10
    N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
    Pricing
    AdestraSAP Emarsys
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdestraSAP Emarsys
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details
    More Pricing Information
    Community Pulse
    AdestraSAP Emarsys
    Considered Both Products
    Upland Software
    No answer on this topic
    SAP
    Chose SAP Emarsys
    Emarsys is more intuitive and easier to use than Adestra. Its customer personalisations and segmentation capabilities are stronger.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    AdestraSAP Emarsys
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Adestra and SAP Emarsys
    Feature
    Adestra
    10.0
    1 Ratings
    SAP Emarsys
    6.5
    8 Ratings
    WYSIWYG email editor10.01 Ratings7.36 Ratings
    Dynamic content10.01 Ratings8.06 Ratings
    Ability to test dynamic content10.01 Ratings4.07 Ratings
    Landing pages10.01 Ratings8.03 Ratings
    A/B testing10.01 Ratings7.07 Ratings
    Email deliverability reporting10.01 Ratings6.38 Ratings
    List management10.01 Ratings4.38 Ratings
    Triggered drip sequences10.01 Ratings7.75 Ratings
    Mobile optimization00 Ratings6.07 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Adestra and SAP Emarsys
    Feature
    Adestra
    10.0
    1 Ratings
    SAP Emarsys
    6.9
    8 Ratings
    Dashboards10.01 Ratings7.78 Ratings
    Standard reports10.01 Ratings7.08 Ratings
    Custom reports00 Ratings6.07 Ratings
    Lead Management
    Comparison of Lead Management features of Adestra and SAP Emarsys
    Feature
    Adestra
    -
    Ratings
    SAP Emarsys
    6.5
    5 Ratings
    Lead nurturing automation00 Ratings6.05 Ratings
    Lead scoring and grading00 Ratings7.04 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adestra and SAP Emarsys
    Feature
    Adestra
    -
    Ratings
    SAP Emarsys
    7.0
    7 Ratings
    API00 Ratings7.07 Ratings
    Role-based workflow & approvals00 Ratings6.04 Ratings
    Customizability00 Ratings6.07 Ratings
    Integration with Salesforce.com00 Ratings7.04 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
    User Ratings
    AdestraSAP Emarsys
    Likelihood to Recommend
    10.0
    (1 ratings)
    7.7
    (10 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.9
    (2 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    5.0
    (1 ratings)