Adobe Advertising Cloud

Adobe Advertising Cloud

123 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Advertising Cloud	Score8.6 out of 10	N/A	AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.	N/A

Pricing

Adobe Advertising Cloud

No answers on this topic

Pricing Offerings
Adobe Advertising Cloud
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Adobe Advertising Cloud
Considered Both Products	Adobe Verified User Chose Adobe Advertising Cloud It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe … Incentivized Helpful? Che Odom Marketing and Business Administrator in Marketing at Rabren General Contractors, Inc. (Construction, 51-200 employees) Chose Adobe Advertising Cloud I have not used any other similar products and cannot accurately report how this product stacks up. Incentivized Helpful? Haley Fox President & CEO in Product Management at ICC Management, LLC / Haley Fox Blog (Public Relations and Communications, 1-10 employees) Chose Adobe Advertising Cloud ClickFunnels is way too expensive, and even though they claim they do so much, it is way too difficult to get it to work, plus there are tons of external costs they don't mention until you're inside the system. Most are exactly like that as well. Hootsuite is a good … Incentivized Helpful? Benjamin Cornejo Asesor de compras in Marketing at La Polar (Retail, 11-50 employees) Chose Adobe Advertising Cloud I think it's a good way to automate and take more control during the digital advertising process. You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning. Incentivized Helpful? Tony Guarnaccia Director Search and Digital Advertising in Professional Services at Big Fish Results (Internet, 10,001+ employees) Chose Adobe Advertising Cloud Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface. Incentivized Helpful? Verified User Chose Adobe Advertising Cloud I was not involved in the selection of AMO, however, we did evaluate several other vendors. Of the three vendors we reviewed, all seemed to have better UIs, better support, more powerful options for strategies, and over all, just less of a hassle to run. Each vendor had their … Incentivized Helpful? Jay Corcoran Search Marketing Strategist in Marketing at Gcommerce Solutions (Marketing and Advertising, 11-50 employees) Chose Adobe Advertising Cloud We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but … Helpful? Verified User Chose Adobe Advertising Cloud An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google … Incentivized Helpful? Verified User Chose Adobe Advertising Cloud I personally avoid anything owned by Meta, but also is more complicated than Adobe to use. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Adobe Advertising Cloud

Comparison of Ad Network Integration features of Adobe Advertising Cloud
Feature	Adobe Advertising Cloud 6.6 8 Ratings
Data Transfer	6.88 Ratings
DSP integration	6.48 Ratings

Comparison of Ad Campaigns features of Adobe Advertising Cloud
Feature	Adobe Advertising Cloud 5.8 9 Ratings
Ad campaign creation	7.19 Ratings
Ad deployment	7.09 Ratings
Display advertising	4.79 Ratings
Ad display and retargeting segmentation	5.29 Ratings
Sequence targeting	5.28 Ratings

Comparison of Ad Reporting & Analytics features of Adobe Advertising Cloud
Feature	Adobe Advertising Cloud 6.8 9 Ratings
Ad dashboards	6.29 Ratings
Ad performance reports	5.99 Ratings
Ad conversion tracking	7.47 Ratings
Ad attribution reporting	6.78 Ratings
Cross-channel ad management	7.78 Ratings
Ad forecasting and optimization	7.28 Ratings

User Ratings
	Adobe Advertising Cloud
Likelihood to Recommend	7.3 (16 ratings)
Likelihood to Renew	1.8 (2 ratings)
Usability	9.0 (1 ratings)
Support Rating	3.3 (4 ratings)
Implementation Rating	8.0 (1 ratings)