Adobe Analytics

Adobe Analytics

839 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Analytics	Score7.4 out of 10	N/A	Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…	N/A

Pricing

Adobe Analytics

No answers on this topic

Pricing Offerings
Adobe Analytics
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Optional

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Community Pulse
Key User Insights
	Adobe Analytics
Considered Both Products	Adobe Lee Preston Conversion Rate Optimisation Lead in Marketing at CTI Digital (Marketing & Advertising, 51-200 employees) Chose Adobe Analytics Clients usually select Adobe Analytics because it suits them better than the alternatives and they want more customisation than GA4 offers. Also because they might be with Adobe Experience Cloud for a few other things like tag management, A/B testing, audience manager, campaign … Incentivized Helpful? Verified User Chose Adobe Analytics Adobe Analytics is suited for all web properties to provide Metrics, Data collection and tracking and is more robust. Incentivized Helpful? Matt Wright CEO in Corporate at Zahlen Solutions (Information Technology & Services, 1-10 employees) Chose Adobe Analytics Historically I've looked at a lot of different products. More recently I'd say Mamo and Google Analytics. Those are probably the two big ones that I've seen around, so yeah. It's more feature rich. It provides more dimensions, more breakdowns, and it also scales data better. Incentivized Helpful? Tyrone Battle Manager Ebusiness in Information Technology at EMC (Computer Hardware, 10,001+ employees) Chose Adobe Analytics A+ Incentivized Helpful? Verified User Chose Adobe Analytics Many of our users come from a background of using Google Analytics. They like it, but Adobe Analytics gives them an ability for a more thorough analysis. Incentivized Helpful? Manasi Sakhadeo Business Analyst in Marketing at Bayer (Farming, 10,001+ employees) Chose Adobe Analytics I used Google Analytics extensively but Adobe Analytics triumphs. It provides an overall overview which is extremely helpful. Google is a great tool for advertisement and I suggest you not go into that venture to keep your exclusivity. This makes Adobe Analytics amazing and … Incentivized Helpful? Verified User Chose Adobe Analytics I definitely can see the value over Google Analytics, keep up the great work. Incentivized Helpful? Verified User Chose Adobe Analytics They are similar. I have more experience with GA though. Incentivized Helpful? Verified User Chose Adobe Analytics Adobe is more sophisticated and customizable but Google UI is a lot cleaner and nice that it connects with Gmail data so you can see demo of people going to your site/app. Incentivized Helpful? Verified User Chose Adobe Analytics I've been using Photoshop since before it was Photoshop. Heck, I remember "Page Maker". Incentivized Helpful? Verified User Chose Adobe Analytics Adobe Analytics is far better and customizable than the free version of Google Analytics. Incentivized Helpful? John Ellis Digital Analytics Manager in Corporate at Bath and Body Works (Retail, 10,001+ employees) Chose Adobe Analytics Adobe Analytics has just been more reliable and consistent. Incentivized Helpful? Verified User Chose Adobe Analytics Adobe Analytics allows us to more seamlessly track our success by different business segments and by specific user behavior. Incentivized Helpful? Verified User Chose Adobe Analytics I find Adobe is way more advanced in reporting. Incentivized Helpful? venkat kris Director in Engineering at BMS (Program Development, 5001-10,000 employees) Chose Adobe Analytics matamo Incentivized Helpful? Verified User Chose Adobe Analytics Better visualization platform but cost per api call makes it more expensive for complex tracking. Incentivized Helpful? Verified User Chose Adobe Analytics Adobe Analytics is a comprehensive tool that enables an entire tracking and analysis stack for our company. The other tools listed above more supplement our adobe analytics tool and do not serve as replacements, hence why we continue to use and choose Adobe for our company and … Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Adobe Analytics

Comparison of Web Analytics features of Adobe Analytics
Feature	Adobe Analytics 8.6 12 Ratings
Lead Conversion Tracking	8.312 Ratings
Bounce Rate Measurement	8.212 Ratings
Device and Browser Reporting	8.712 Ratings
Pageview Tracking	8.912 Ratings
Event Tracking	8.912 Ratings
Reporting in real-time	9.312 Ratings
Referral Source Tracking	8.112 Ratings
Customizable Dashboards	8.212 Ratings

User Ratings
	Adobe Analytics
Likelihood to Recommend	8.7 (184 ratings)
Likelihood to Renew	9.4 (43 ratings)
Usability	7.0 (35 ratings)
Availability	8.1 (12 ratings)
Performance	8.0 (11 ratings)
Support Rating	3.6 (41 ratings)
In-Person Training	1.1 (5 ratings)
Online Training	7.0 (5 ratings)
Implementation Rating	8.1 (10 ratings)
Contract Terms and Pricing Model	7.3 (6 ratings)
Product Scalability	10.0 (2 ratings)
Professional Services	7.9 (5 ratings)