Adobe Business Catalyst (Discontinued) vs. Bloomreach - The Agentic Platform for Personalization

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.

Perfect for onboarding, retention, win-back, and VIP nurture campaigns where customer behavior and timing matter. Excellent when you need to react instantly to customer actions across channels.


Example: A shopper abandons their cart and immediately receives a push notification followed by an email with the exact items they left behind.

Incentivized

• The Web Apps element of Business Catalyst is unique among hosted CMS systems. It helps us solve unique challenges without involving heavy-duty programmers.
• As a Hosted CMS, it has a lot of great features without a ton of cost or liability being taken on which is important to us.
• BC has a growing developer community and has made significant upgrades over the past few years, which don't end up costing us more, and would be very expensive or time consuming in a traditional CMS
• Our client's like that it is from "Adobe" and that it has Dreamweaver integration. This provides them with a level of comfort that helps us sell the project.

Incentivized

• All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
• Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
• GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks

Incentivized

• I love web apps but it can be time consuming to get the bulk import file just right the first time
• Support is good, but the effort to research can be massive for unusual issues
• Metadata on blog posts and pages can require lots of content editing at a slow pace

Incentivized

• While Importing the offline data, sometimes the auto detection is failed to detect the csv file
• While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
• it would be great if we receive email for successfully finished imports too

Incentivized

Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.

So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product

Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.

Incentivized

In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.

Incentivized

very few issues with availability

Incentivized

It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.

Incentivized

Very few issues

Incentivized

ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue

Incentivized

The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.

I have given this rating as i feel the team is very responsive and helpful whenever issues arise. Bloomreach - The Agentic Platform for Personalization provides clear guidance and practical solutions which make it easier to get campaigns live quickly. They also share the best practices and recommendations that help us make the most of the platform.

Incentivized

The Training was awesome

Incentivized

bcgurus.com kiyuco

Incentivized

very informative and patient

Incentivized

Pretty easy to do

Incentivized

All the deployments were done on time

Incentivized

I would say that all things considered Adobe Business Catalyst is an excellent product. It does have some short-comings, but it is fantastic all around. It has a nice way of tying everything in your digital presence together nicely. If you do not have a ton of money to spend on a company website, and want things like e-mail marketing, analytics, a reliable web-site, then this is probably a very real option that should be considered. If you want a website that can grow with your company, this is also a great possibility. For smaller companies with less technical resources, I don't know if you could ask for a much better all in one solution. If you want something that can be completely customized, then there are better options out there, but they will be more expensive and require more technical knowledge to use well.

Incentivized

Having used Bloomreach Composable Personalization Cloud for the last 3 years, I can confidently say that it is the most sophisticated platform in my experience. The unifying of customer data in the platform has been an immeasurable strength in our Marketing arsenal. The support received from the Bloomreach Composable Personalization Cloud support team is also superior to that of any platform I have used previously, often receiving replies and advice within one hour of messaging.

Incentivized

It's easy to build small sites or large sites and there is lots of templating.

Incentivized

there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.

Incentivized

• Surprisingly enough and despite having a second, less expensive hosting solution, a majority of our clients prefer to use the Adobe Business Catalyst solution. We are then able to enjoy the commissions that are returned as we sign up new customers for annual contracts.
• Being able to store and utilize data that comes from web form submissions has been very helpful in customer retention since we became a partner in 2011. Since that time, we have only lost two clients. That's 3 times better than our other hosting solution.
• Our largest negative impact has come from having only one choice in SSLs. For example, we had a great client in a local and growing bank. We spent 2 months getting the web site built to their specifications and we were very clear on the SSL situation. However, once the site went live, problems arose. In the past they had submitted their site to search engines with their secure URL and that was all that was indexed. Then when their customers searched for their site and clicked on the secure URL, it either showed that the site could not be found OR it said that they were entering to a site with an unverified SSL. People would then call the bank and complain. We then had to quickly move their site to another solution costing us days of re-development time and resources.

Incentivized

• Emails, banners, and weblayers brought us an increase in conversion and additional profit.
• From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
• Knowing the customer allows improved communication and personalize our recommendations.
• Bloomreach Engagement has created revenue uplift with acquisition and conversion.
• The most effective tool out there when ROI is in question.