Adobe Commerce vs. Magnolia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Commerce
Score 8.0 out of 10
N/A
Adobe Commerce delivers personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing…N/A
Magnolia
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
$3,500
per month
Pricing
Adobe CommerceMagnolia
Editions & Modules
No answers on this topic
DX Core
$3500
per month
DX Cloud
$6000
per month
Offerings
Pricing Offerings
Adobe CommerceMagnolia
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
Adobe CommerceMagnolia
Considered Both Products
Adobe Commerce
Chose Adobe Commerce
Open source nature of Magento was a key consideration, particularly when launching in new markets. Cost is another key factor here and the GMV model is an important enabler for us as we continue to grow.

Adobe Commerce is highly extensible and advanced customization and …
Chose Adobe Commerce
Adobe Real-Time Customer Data Platform and Adobe Customer Journey Analytics
Chose Adobe Commerce
more alignment to biz and since we were using already AEM
Chose Adobe Commerce
Adobe Commerce offer the best combination of power and adaptability to meet our business ojectives
Chose Adobe Commerce
Shopify is just better. In my opinion, it can save quotes, have different pricing for resellers, have multiple catalogues, do blogs, change the website, etc. It feels like Shopify is designed to do everything and does it all quite well overall, whilst Magento is for one thing …
Chose Adobe Commerce
Shopify has the bad habit of charging transaction fees unless you use Shopify Payments, and this aspect only is usually a no-go if you have a big eCommerce to handle.
Salesforce has very similar capabilities and probably has a better ecosystem, but it's customization capability …
Chose Adobe Commerce
Shopify and BigCommerce are great if you are a small business that is creating your first business and don't have many Skus or complex pricing. For us, having over 2 million Skus and a very complex inventory management of those Skus, Adobe Commerce (Magento Commerce) being …
Chose Adobe Commerce
Great balance of flexibility and power features. Also great B2B functionality and multi store and multi source inventory options.
Chose Adobe Commerce
Magento Commerce was previously put into place and used right when I came onboard. We used it for quite some time, but ultimately the need for our company's specific customizations became too difficult to manage during core updates. We specifically needed a more specialized way …
Chose Adobe Commerce
Magento comes as an enterprise platform, other platforms match smaller projects better.
Chose Adobe Commerce
Magento was far superior in terms of its global abilities... It excels in offering multi-currency/language/warehouse/credit card payments.
Chose Adobe Commerce
Magento Commerce Cloud is much more robust then Magento Open Source for e-commerce online stores who have a lot of orders and need a lot of security and speed. Using one of the common smaller web hosts, or even your own web servers, might not be up to par when your company has …
Chose Adobe Commerce
Magento is the most flexible solution with our internal business needs and it integrates well with all of the third-party services we use like Salesforce, Google Analytics, etc.
Chose Adobe Commerce
Our procurement team chose Magento over the alternatives we considered primarily because of the level of personalization it offers and because of the level of ownership and security it offers.
Chose Adobe Commerce
For my current position, we only use Magento.
Chose Adobe Commerce
Magento is a great mid market product. It give you the ability to customize and can handle more complex business needs than both Shopify and BigCommerce. The ability to host the platform yourself and have full access to the source code allows for larger more complex catalogs, …
Chose Adobe Commerce
Magento scales much better than any of the other software when it comes to very large e-commerce websites. But all the other options are more user-friendly for smaller sites as there is a bit of a learning curve in learning to manage Magento. Customization is better along with …
Chose Adobe Commerce
I wasn't involved in the purchase of Magento but I have used Shopify and Woo Commerce in the past and they are, in my opinion, far easier to use. You can get started very quickly and set up your store without the need of a dedicated developer. If I were involved in the …
Chose Adobe Commerce
Magento is solid and has a proven track record with years and years of backing. There are tons of plugins and customizations available in the market. It really depends on your specific environment though, since a ".net shop" may want to stick with the same server …
Chose Adobe Commerce
3DCart and Shopify are basic placeholder platforms used either to help wireframe projects that will eventually move to other platforms or were legacy platforms migrated to Magento after acquisitions. 3DCart provided an easier Customer Service Agent interface but failed to …
Chose Adobe Commerce
Magento:
  • Scalable
  • Expensive to maintain and modify
Magnolia
Chose Magnolia
Magnolia DXP offers similar or more capability compared to the other platform, while much easier to implement. For example, Adobe Experience Manager tend to be more monolithic in nature, heavier footprint compared to Magnolia. Hence when implementing a DXP, it is much faster to …
Chose Magnolia
The Broadleaf CMS was quite basic and was not a full fledged CMS and hence we had to chose Magnolia to address the business requirement for our B2B platform
Chose Magnolia
I need to specific and say I've had experiences of these platform from previous roles, they were not considered by Good Things Foundation.

My experience is that Magnolia delivers the power of these high end platforms but is generally more accessible to get going and develop …
Chose Magnolia
Magnolia is in a league of it's own vs the other platforms I have previously used. Rather than being a turnkey solution Magnolia puts the power into the hands of your company and developers allowing you to build anything you can imagine. Being a DXP rather than a CMS Magnolia …
Chose Magnolia
Magnolia is not as costly as other enterprise grade platforms and is easier to deploy, more reliable and less resource hungry. It's often also easier to use and certainly easier to use than it's Open Source counterparts. It also manages content in a much more structured manner …
Chose Magnolia
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
Chose Magnolia
Similar to how one might choose a specific programming language to solve a specific problem, Magnolia has its place among the rest, depending on the use case. While it does not have the most pleasant user experience compared to others, its customization options are streets …
Chose Magnolia
Cost was prohibitive for SiteCore. We liked the support that Magnolia gives us in terms of being an actual Company. We love open-source, but have had problems with Umbraco in the past in terms of upgrade paths etc.
Chose Magnolia
Of all the ones we looked at that met our requirements Magnolia was clearly the best value for money and had a solid background that you could trust and that could take care of you in case of problems.
Chose Magnolia
For us, Magnolia is the best option for our needs. FirstSpirit by eSpirit is missing on the list. We are moving away from FirstSpirit as it feels outdated. Wix has better usability, but is not suitable for enterprise. WordPress I would only recommend for private projects. …
Chose Magnolia
Putting all together: capabilities, support, community and price... Magnolia is the best combination, maybe not the best on each aspect, but for sure in the combination
Chose Magnolia
I choose Magnolia in front of everyone since it is one of the content managers that best adapts to all the modifications that are required by businesses
Chose Magnolia
Magnolia gains in ease of content creation but loses in documentation and practical examples for developers.
Chose Magnolia
One of the most important points that magnolia has over other products is the possibility of extending its functionalities. Being open-source, it is possible to inspect how everything is done and replicate it to change functionalities. In this way, many features that customers …
Chose Magnolia
When developing, I find Magnolia is better in many different ways, mainly in the consistency of how to create new components and page templates.
Chose Magnolia
I use magnolia because my client asked for it in the beginning because he had a long history of using magnolia for years. I think magnolia is middle-hight rated in the stack of similar products. Maybe it's not very well-publicized and it needs better marketing techniques or …
Chose Magnolia
Good documentation and examples Online demos to mess with and test functionalities Easier to install Better knowledge about the product Ability to centralize content of the same type in apps Better performance in some scenarios Better usability: In the newest versions, …
Chose Magnolia
Magnolia is a good competitor in the DXP scenario: Reduced costs License costs are contained, what brings customers the ability to develop their business with a minor impact Open source platform It helps customers to adapt the platform to some special needs DXP …
Chose Magnolia
Magnolia has all flexible capabilities that offer the user the best cloud marketing experience and great functionalities for effective data analytics generation. Reporting through Magnolia tools is also another important aspect since it allows the production of effective …
Chose Magnolia
Pricing was the major concern for us and we found this to be our option.
Chose Magnolia
Proximus was using Magnolia when I started working.
Chose Magnolia
Used CMS: Hybris CQ5/Adobe CMS AEM
Chose Magnolia
Magnolia has an automatic, and speedy social media publication extension, which spread content to all social sites. Also, the insertion of extensions and plugins is more effective when on Magnolia against the opponents. Magnolia admits and adopts diversity, hence, it is a …
Features
Adobe CommerceMagnolia
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Adobe Commerce
7.6
Ratings
3% below category average
Magnolia
-
Ratings
Product catalog & listings8.30 Ratings00 Ratings
Product management9.00 Ratings00 Ratings
Bulk product upload8.70 Ratings00 Ratings
Branding6.10 Ratings00 Ratings
Mobile storefront5.30 Ratings00 Ratings
Product variations7.10 Ratings00 Ratings
Website integration9.10 Ratings00 Ratings
Visual customization9.00 Ratings00 Ratings
CMS6.10 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Adobe Commerce
6.2
Ratings
21% below category average
Magnolia
-
Ratings
Abandoned cart recovery5.30 Ratings00 Ratings
Checkout user experience7.10 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Adobe Commerce
6.4
Ratings
26% below category average
Magnolia
-
Ratings
eCommerce security6.40 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Adobe Commerce
7.4
Ratings
4% below category average
Magnolia
-
Ratings
Promotions & discounts7.40 Ratings00 Ratings
Personalized recommendations8.10 Ratings00 Ratings
SEO6.50 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Adobe Commerce
8.9
Ratings
10% above category average
Magnolia
-
Ratings
Multi-site management10.00 Ratings00 Ratings
Order processing8.30 Ratings00 Ratings
Inventory management8.30 Ratings00 Ratings
Shipping8.90 Ratings00 Ratings
Custom functionality9.10 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Commerce
-
Ratings
Magnolia
8.0
Ratings
1% below category average
Role-based user permissions00 Ratings8.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Commerce
-
Ratings
Magnolia
8.1
Ratings
7% above category average
API00 Ratings8.50 Ratings
Internationalization / multi-language00 Ratings7.70 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Commerce
-
Ratings
Magnolia
8.0
Ratings
4% above category average
WYSIWYG editor00 Ratings8.50 Ratings
Code quality / cleanliness00 Ratings8.40 Ratings
Admin section00 Ratings8.00 Ratings
Page templates00 Ratings8.90 Ratings
Library of website themes00 Ratings7.00 Ratings
Mobile optimization / responsive design00 Ratings8.50 Ratings
Publishing workflow00 Ratings7.50 Ratings
Form generator00 Ratings6.90 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Commerce
-
Ratings
Magnolia
7.5
Ratings
2% above category average
Content taxonomy00 Ratings7.60 Ratings
SEO support00 Ratings7.20 Ratings
Bulk management00 Ratings7.60 Ratings
Availability / breadth of extensions00 Ratings7.90 Ratings
Community / comment management00 Ratings6.90 Ratings
Best Alternatives
Adobe CommerceMagnolia
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe CommerceMagnolia
Likelihood to Recommend
7.4
(0 ratings)
8.1
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
8.1
(0 ratings)
Usability
4.0
(0 ratings)
8.0
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
9.0
(0 ratings)
8.5
(0 ratings)
Support Rating
8.0
(0 ratings)
9.1
(0 ratings)
Online Training
8.0
(0 ratings)
8.2
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
Adobe CommerceMagnolia
Likelihood to Recommend
We need to do a lot of quotes, and sometimes customers call and want to pay. Adobe Commerce (Magento) did not let you keep saved quotes, so you had to put people on hold whilst you started making the order from scratch rather than just taking payment, which was very annoying.
Read full review
If you need a business CMS that brings along a good amount of features and also give you the chance to develop features on your own, Magnolia would be a good choice. Even if you have not the fitting infrastructure around, Magnolia provides you different ways like SAAS oder PAAS. If you have to review your code our have any problems the team behind will helps in a short time. Without using the connectors it is not so easy to connect special functionalities like Marketing tools or optimization tools. The DAM is very slow if you have an huge amount of documents and pictures to store for your website - you have to add an external DAM.
Read full review
Pros
  • Magento Commerce Cloud allows us to develop our own custom solutions for problems that we need solved.
  • Magento Commerce Cloud can also be integrated with many of the third part vendors that we use. This has made many implementations go very smoothly and tends to be much quicker than developing our own custom solution.
  • There are many features available right out of the box. Many of them we have not implemented yet, but it is great to have them available to us when we are ready.
Read full review
  • Use of YAML to define content models with code.
  • Versatility of defining actions for custom handlers.
  • Reloading classes when code is modified in a local dev environment is nice. While it doesn't seem to work when changes extend beyond the method body (i.e., adding methods), it remediates the pain of long startup times.
Read full review
Cons
  • The Magento admin is not as user-friendly has other e-commerce platforms, and this is why I never recommend it for smaller ecommerce stores.
  • You absolutely need a skilled developer to customize and extend Magento. A skilled developer can make Magento amazing, but if you're looking for a DIY website option, Magento will frustrate you.
  • Magento takes a lot of server resources, so you will not be able to run on it a shared hosting account. You will need a dedicated server for it.
Read full review
  • As a developer the learning curve is long, you can start developing relatively quickly but getting to know the platform in depth takes time.
  • Having a history of modifications not only at the page level but also at the Content Apps level would be very useful.
Read full review
Likelihood to Renew
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
Read full review
Magnolia is an innovative CMS, for example it is possible to use the ipad to manage the contents. Magnolia’s team works hard to improve the product; the community is small but active and the support for the enterprise version is good. Magnolia’s team asks the users what they think and what they need, and the new functionalities planned for Magnolia 5.3 are very exciting for example the content personalization.
Read full review
Usability
As an experienced user of Adobe Commerce platform, i found the platform complex for beginners yet very flexible to customize as per the client requirements be it a integration with third party system, implementing any payment gateway, managing multiple stores or customising the Adobe Commerce default functionalities, we did not experience issue with it.
Read full review
There are a ton of small things that could make this CMS great Off the top of my head... 1) Better navigation between a component and its corresponding node in the jcr ( devs often have to flip between a page and a spot in the jcr even though there could be a button to take you from a page/component in the pages app to its location in the JCR) 2) Why does a content editor need to open the page to edit the page properties? They could just as easily edit the dialog from the tree view if they have many pages to touch, and it would save them time by not having to render the page.
Read full review
Performance
No answers on this topic
It's a lean and performant platform. You don't need to put reverse proxy servers in front of it to speed it up (although that does make it go even quicker) as there are various layers of caching built in to the application. While it's a little cryptic, the internal caching system is actually quite configurable and can be tuned to the right sort of content.
Often what tends to surprise many an IT manager is that you can run it on relatively modest hardware. We've often been met with "are you sure ?" but the reality is that it doesn't need a whole lot of horsepower.
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Support Rating
The technical service was impeccable. They were on point and were very knowledgeable.
Read full review
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
Read full review
Online Training
Great value for an flexible, open source platform.
Read full review
No answers on this topic
Alternatives Considered
Open source nature of Magento was a key consideration, particularly when launching in new markets. Cost is another key factor here and the GMV model is an important enabler for us as we continue to grow. Adobe Commerce is highly extensible and advanced customization and flexibility built in meaning that we can shape the product into exactly what we require.
Read full review
Magnolia DXP offers similar or more capability compared to the other platform, while much easier to implement. For example, Adobe Experience Manager tend to be more monolithic in nature, heavier footprint compared to Magnolia. Hence when implementing a DXP, it is much faster to build using Magnolia, at a much lower TCO. The other platform like Kontent.ai and Strapi are pure headless platform and offer lesser features. What really make Magnolia different is the APAC team, who are all out to support their client in the implementation, ensuring their client maximize their platform and the project implementation is successful. This is some thing that is not experienced when using other platform(s)
Read full review
Return on Investment
  • When we first went LIVE with Adobe Commerce our SEO / Organic traffic plummeted and so did our conversion so our initial take of Adobe Commerce wasn't great. This was partly to do with business decisions but also to do with out of box functionality not being as expected.
  • Fast forward and we basically did a redesign on the platform and partnered with a fantastic SEO partner and improved results and now are doing extremely well on the Magento platform. Much improved!
Read full review
  • We have placed web content management in the hands of the organisation than retained it within the technology team.
  • We were able to quickly move to MVP and release and we are now focussed on moving the platform forward at some pace whilst not being burdened with BAU work inside the technology team as so much as self-service to trained organisational users
  • The use of the SAAS/PASS has inbuilt business resiliency as specialist work and aspects such as underlying security is done by Magnolia and we are able to focus internal effort on building out the platform.
Read full review
ScreenShots

Magnolia Screenshots

Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor