Adobe Dynamic Tag Management (discontinued)

Adobe Dynamic Tag Management (discontinued)

48 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Dynamic Tag Management (discontinued)	Score10 out of 10	N/A	Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.	N/A

Pricing

Adobe Dynamic Tag Management (discontinued)

No answers on this topic

Pricing Offerings
Adobe Dynamic Tag Management (discontinued)
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Adobe Dynamic Tag Management (discontinued)
Considered Both Products	Discontinued Products Richard Perroset Senior Marketing Leader in Marketing at Covered California (Insurance, 5001-10,000 employees) Chose Adobe Dynamic Tag Management (discontinued) Google Tag Manager is free software from Google that allows you to deploy many different types of tags quickly and easily without utilizing web developers. Dynamic Tag Management, on the other hand, can only be acquired if you purchase an adobe solution. It too allows you to … Incentivized Helpful? Verified User Chose Adobe Dynamic Tag Management (discontinued) Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export … Incentivized Helpful? Gitai Ben-Ammi Marketing, Web Analytics, and Testing Lead in Marketing at Avalara (Computer Software, 501-1000 employees) Chose Adobe Dynamic Tag Management (discontinued) The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. … Incentivized Helpful? Barry Mann Freelance Web Analytics, Insight and Optimisation in Information Technology at webanalytics.London (Internet, 201-500 employees) Chose Adobe Dynamic Tag Management (discontinued) Adobe Dynamic Tag Management is no Tealium. However it doesn't need to be. Incentivized Helpful? Jay Corcoran Search Marketing Strategist in Marketing at Gcommerce Solutions (Marketing and Advertising, 11-50 employees) Chose Adobe Dynamic Tag Management (discontinued) Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software. Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Adobe Dynamic Tag Management (discontinued)

Comparison of Security features of Adobe Dynamic Tag Management (discontinued)
Feature	Adobe Dynamic Tag Management (discontinued) 10.0 5 Ratings
Role-based user permissions	10.05 Ratings

Comparison of Tag Management features of Adobe Dynamic Tag Management (discontinued)
Feature	Adobe Dynamic Tag Management (discontinued) 9.4 5 Ratings
Tag library	9.04 Ratings
Tag variable mapping	10.05 Ratings
Ease of writing custom tags	10.05 Ratings
Rules-driven tag execution	9.05 Ratings
Tag performance monitoring	10.04 Ratings
Page load times	10.05 Ratings
Mobile app tagging	10.04 Ratings
Library of JavaScript extensions	7.12 Ratings

Comparison of Data Management & Integrity features of Adobe Dynamic Tag Management (discontinued)
Feature	Adobe Dynamic Tag Management (discontinued) 7.6 4 Ratings
Event tracking	10.04 Ratings
Mobile event tracking	10.04 Ratings
Data distribution management	7.03 Ratings
Universal data layer	10.04 Ratings
Automated error checking	1.03 Ratings

User Ratings
	Adobe Dynamic Tag Management (discontinued)
Likelihood to Recommend	10.0 (6 ratings)
Likelihood to Renew	10.0 (1 ratings)
Usability	5.0 (2 ratings)
Support Rating	10.0 (1 ratings)
Implementation Rating	10.0 (1 ratings)