Adobe Experience Manager vs. Twilio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Manager
Score 8.4 out of 10
N/A
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.N/A
Twilio
Score 7.0 out of 10
N/A
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
$0
per min per participant
Pricing
Adobe Experience ManagerTwilio
Editions & Modules
No answers on this topic
Programmable Video
$0.0015
per min per participant
WhatsApp Business API
$0.0042
Per WhatsApp Template message sent
WhatsApp Business API
$0.005
Per WhatsApp session message
Elastic SIP Trunking
$0.007
Per min for termination
Programmable Messaging
$0.0075
per message sent or received
Programmable Voice
$0.0085
per minute to receive a call
Programmable Voice
$0.013
per min to make a call
Elastic SIP Trunking
$0.045
Per min for origination
Twilio Conversations
$0.05
per active user per month
Twilio Authy
$0.09
per authentication
Programmable Wireless
$0.1
per MB
Twilio Flex (Contact Center)
$1
per active user hour (5000 hours free)
Programmable Wireless
$2.00
per SIM card
Twilio SendGrid Email API
$14.95
per month up to 100k emails. (Up to 40k emails free for 30 days)
Twilio SendGrid Marketing Campaigns
$15
per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
Twilio Flex (Contact Center)
$150
per named user per month (5000 hours free)
Offerings
Pricing Offerings
Adobe Experience ManagerTwilio
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details1. Pay-as-you-go pricing: Simple usage-based pricing means you don’t get locked into big contracts. 2. Volume discounts: Discounts trigger as your usage grows, so you always get a fair price. 3. Start building today with free trial credit and full API access.
More Pricing Information
Community Pulse
Adobe Experience ManagerTwilio
Considered Both Products
Adobe Experience Manager
Chose Adobe Experience Manager
End to end capabilities as well as integrations with upstream and downstream systems to make work flows, easier and faster time to market
Chose Adobe Experience Manager
Ams support and great customer satisfaction
Chose Adobe Experience Manager
SSO is one fits all, so we don't have to have a separate SSO for each application of Adobe
The integration with Analytics works perfectly and bring directly value really quickly
Target remains more complicated to set up, but can also bring a lot of value once integrated with …
Chose Adobe Experience Manager
Drupal and WordPress
Chose Adobe Experience Manager
It has great connectivity with Adobe Experience Manager, you send analytics data, OsGi, components, servlets, workflows, personalization.
Chose Adobe Experience Manager
WordPress, Joomla! and Notion
Chose Adobe Experience Manager
support both headless and traditional content mgmt capabilities
Chose Adobe Experience Manager
Adobe Marketo Engage and HubSpot CRM
Chose Adobe Experience Manager
Adobe Campaign and Adobe Target
Chose Adobe Experience Manager
AEM feels more enterprise ready
Chose Adobe Experience Manager
Adobe Experience Manager is what I use most frequently. While the other tools I listed above are important, they are ultimately a secondary tool utilized on a need by need basis where as AEM is what we use daily for content creation, content updates, content optimization, etc.
Chose Adobe Experience Manager
AEM is comparable to Sitecore and less agile than Bynder, but Adobe products were already being used across the org and adding AEM allowed us to link it all together.
Chose Adobe Experience Manager
They all do the same thing pretty much, but we are on the Adobe architecture so it made sense to go with AEM
Chose Adobe Experience Manager
RWS Tridion Sites
Twilio
Chose Twilio
Some of the products we used were MSG91 and SMSala but the issue with them we got to know after the integrations that at some part of the world these integrations are not able to deliver important OTP sms and also it was hard to find solutions in their site. Then we switched to …
Chose Twilio
I think Twilio is as stable as Avaya in the sense that it comunicates well, but the market is really more into Avaya, so we had to go into a lot of effort to convince everyone in the company that Twilio was good and would work. I think it doesn't hold up againt Watson, because …
Chose Twilio
I've also worked with ChatApp which is another communications integration platform for multiple channels such as WhatsApp and Telegram. I did find their integration setup process a bit more streamlined plus they don't have a WhatsApp template approval process. This then begs …
Chose Twilio
Twilio is the idea solution for our needs, which involves sending targeted SMS messages to prospects who have opted into our ads. We do this to communicate offers/services and also to remind prospects in the lead-up to sales appointments (plus post-meeting communications). We …
Chose Twilio
Twilio stacks up against competitors with its knowledge and experience in the messaging industry. Others lack the ability and know how, to compete effectively. Twilio knows how to do business in complex regions worldwide, and we are so happy to have Twilio as our partner to …
Chose Twilio
Twilio has given us more competitive rates than the other providers.
Chose Twilio
Twilio is most easy to implement and operate comparing with other solutions in the wide-industry. Easy to use, quickly integration, and excellent API documentation was helpful to developers for integrate Twilio solutions in our applications.
Chose Twilio
I’m using or have used these services. I like to try multiple applications. I’ve selected Twilio because the documentation in C# is amazing.
Chose Twilio
We evaluated many fundraising-based text-to-give programs and found the subscriptions prohibitively expensive for our small scale and uncertain first few years of development. While we may be willing to invest that kind of money after discovering how things work, we're happy …
Chose Twilio
We needed a tool that could be implemented into our software. Since Twilio offers libraries that can be programmed into any software, we decided to use Twilio. Also, the documentation and prices were better.
Chose Twilio
Twilio was referred to me by a business colleague, and I can't be more thankful! Twilio has helped my Facebook page by leaps and bounds, and I haven't even considered trying another chat option for my page. It is easy to set up, and customer service is quick to answer any and …
Chose Twilio
This software is so complex we can say that Twilio works so much better in the interface, also the features provided by Twilio are far better than this software it also includes SMS, MMS, and so many other functionalities which helps a developer to communicate with the help of …
Chose Twilio
Can't say much as the test was not very thorough but I can say Twilio would've been in a strong position going by how quickly we could deploy, with very little vendor support as the product was well documented.
Chose Twilio
Our company used the text feature through Heymarket which was useful at first but did not provide the integration features we needed for our CRM system. Heymarket did not openly integrate nor help keep track of responses as well as Twilio does. Twilio has some buggy features …
Chose Twilio
I would say that Salesforce is possibly a more comprehensive product that I have used in the past (and still do occasionally for a client) but Salesforce wouldn't be suitable for the service-based SME which Twilio was used for in this instance.
Chose Twilio
I receive regular unsolicited communications from Twilio competitors but I do not have the time to review them, given there is no reason for me to switch. Twilio works great and its pricing is acceptable for our situation. Investigating point solutions for text only or voice …
Chose Twilio
I have been in to telecommunications since the beginning of my career and have a handful of experience in some of the software like Twilio. The great thing about Twilio is that it is able to combine all the requirements from the messaging/communications perspective that we …
Chose Twilio
We required more customizations and Twilio Flex offered exactly that.
Chose Twilio
Google Voice and Twilio both provide phone numbers; however, Twilio allows you to program how to respond to voice calls. We have only used a small portion of what Twilio is capable of. I appreciate being able to get information about a phone number to see the provider and …
Chose Twilio
Those solutions are just not the same, mailgun is a programmable SMS API with really low cost and is so far compared with Twilio SendGrid but since we are using more Twilio SMS or Whatsapp, [it's not used for] the same purpose. As OneSignal is an all in one solution for being …
Features
Adobe Experience ManagerTwilio
Security
Comparison of Security features of Product A and Product B
Adobe Experience Manager
8.4
Ratings
2% above category average
Twilio
-
Ratings
Role-based user permissions8.40 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Experience Manager
8.0
Ratings
4% below category average
Twilio
-
Ratings
API7.80 Ratings00 Ratings
Internationalization / multi-language8.10 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Experience Manager
7.5
Ratings
2% below category average
Twilio
-
Ratings
WYSIWYG editor7.40 Ratings00 Ratings
Code quality / cleanliness6.70 Ratings00 Ratings
Admin section7.00 Ratings00 Ratings
Page templates7.60 Ratings00 Ratings
Library of website themes7.30 Ratings00 Ratings
Mobile optimization / responsive design7.80 Ratings00 Ratings
Publishing workflow8.10 Ratings00 Ratings
Form generator7.60 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Experience Manager
7.3
Ratings
1% above category average
Twilio
-
Ratings
Content taxonomy7.70 Ratings00 Ratings
SEO support7.10 Ratings00 Ratings
Bulk management7.20 Ratings00 Ratings
Availability / breadth of extensions7.50 Ratings00 Ratings
Community / comment management7.10 Ratings00 Ratings
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Adobe Experience ManagerTwilio
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Score 7.8 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Dialpad Support
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Score 9.0 out of 10
Enterprises
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User Ratings
Adobe Experience ManagerTwilio
Likelihood to Recommend
8.5
(0 ratings)
6.8
(0 ratings)
Likelihood to Renew
8.2
(0 ratings)
7.5
(0 ratings)
Usability
8.0
(0 ratings)
9.5
(0 ratings)
Availability
8.6
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
7.4
(0 ratings)
Support Rating
7.2
(0 ratings)
5.7
(0 ratings)
Implementation Rating
8.7
(0 ratings)
9.5
(0 ratings)
User Testimonials
Adobe Experience ManagerTwilio
Likelihood to Recommend
I'll answer the second one because I mean, the first one I don't have an issue with. The second scenario is we oftentimes have the need to spin off very small campaign style sites or sites that generate leads but are unbranded and that sort of thing. So that's hard to do in AEM because you have to then create another organization within AEM to do that. And we're talking about sites that are maybe five to 10 pages in size. So we've been investigating Edge, but then that's a different workflow, so we'd have to train people on that. So it would be nice if there was something within the AEM structure that could allow you to do something very similar to Edge, where you make some small micro sites that are not necessarily branded, that you could still host within the platform and not have to retrain everybody on a completely different platform.
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Twilio is well suited to sending SMS reminders to prospects on the lead-up to sales appointments. This has helped us improve attendance rates for these meetings. We also use Twilio to communicate with these prospects post-meeting to make offers on products and services and for feedback on their meeting.
Read full review
Pros
  • It allows us to scale so that we can make a change on a global footer. And it applies to all of the different property websites. It allows us to set up components and compartmentalize things in a way. The big thing is that it's scalable. And then it also ties into Adobe Analytics and other Adobe products. So we are a complete Adobe shop. Every Adobe product that we can use, we use. I don't think we do it for marketing so much, but for doing target testing and analytics, data scientists are using the same product and so it all speaks.
Read full review
  • Easy to see my team in one place, when they log in and out and what call status they are in.
  • Twilio is a simple, user friendly way to log in and out of work activities.
  • Excellent services and support.
  • The omnichannel feature which allows agents to get request from all channels.
Read full review
Cons
  • easier way to make universal changes for multiple websites at a time (ie pushing out a new experience fragment to all as opposed to having to individually add to each site)
  • easier way to get site images to look and be sized exactly as I want directly from the site page editor
Read full review
  • Authy does not support the "push button" multi-factor authentication from your application's native apps. This means if you want to use Authy, you still need to use TOTP based codes.
  • Not really a shortcoming of Authy, but it does nothing to help with multi-factor authentication using text messages - those are still sent to your platform's messaging app.
  • Authy doesn't always display how much time is left before your current token expires, making it difficult to know how much time you have left to enter the current code.
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Likelihood to Renew
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
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We are happy with Twilio because the price per message is low. The API is not difficult to implement and the documentation is very complete. Twilio as a company keeps you well informed of issues that happen. They also offer free online workshops or conferences to make notices of new laws, etc.
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Usability
Sure there are a few quirks in the interface, but once you learn them, building and editing pages is fast and efficient. Once you have the content and the planned design decided (how the pages will look and which components you will use), page builds and publishing are quick. I was able to build a 10-page specialized site with cards built using the list component in an afternoon
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Overall the product API is extremely well documented so it is very easy to build a product with their technology. The website is a little bit cumbersome to use as they have greatly expanded the number of products that they have over the years, but the dashboard UI has not been improved much since.
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Reliability and Availability
Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
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No answers on this topic
Performance
With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
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The problem tends to be us, the user, rather than Twilio. We don't reach out to support fast enough (spend time struggling), but when we have, they've solved our issue immediately. We are rural, so there are signal issues to accommodate, however, we find that a few staff on a few cellular networks can triangulate where we all have signal to put up a sign.
Read full review
Support Rating
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
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Good interface to connect with different API systems for communication through different channel[s]. Twilio has good market coverage of the client across the globe for generating revenue through multi-channel approach. It works with [a] programmable feature that makes life easy for every user. Automated call is one of the advance[d] feature[s] of this tool.
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Implementation Rating
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
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The developer APIs and SDKs are super easy to follow.
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Alternatives Considered
SSO is one fits all, so we don't have to have a separate SSO for each application of Adobe The integration with Analytics works perfectly and bring directly value really quickly Target remains more complicated to set up, but can also bring a lot of value once integrated with the rest of the Adobe platform The fact that the solution is Cloud services is also a big advantage for maintenance
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We have looked at some of Twilio competitors, like Infobip, Sich and Bandwith. Prices on all of them for voice minutes and SMS are way cheaper than Twilio. But none of them seem to offer as many features and ease of use as Twilio. Specially from an API point of view
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Return on Investment
  • Makes it easy to reuse components across multiple pages and site, which reduces the overhead needed to create all the individual components.
  • Improves business process agility by allowing users to easily create entirely new pages or content by using existing templates
  • Increases conversion rates across our sites by enabling a more consistent experience for users
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  • We found that associates who had the opportunity to respond to a survey about their assigned job were 37% more likely to return to a job site
  • We were able to reduce the number of resources required to manually respond to associates using Twilio Studio, so those resources could have more time to complete other tasks
  • We were able to scale the number of associates who received survey messages at least by a factor of 8 without increasing our resource demand
Read full review
ScreenShots

Adobe Experience Manager Screenshots

Screenshot of AEM Forms - Creates an adaptive formScreenshot of AEM Forms - themes libraryScreenshot of AEM Forms - where to create a templateScreenshot of AEM Forms - the interactive communications editorScreenshot of Adobe Experience Manager Sites - document-based authoring enables marketers to create and publish content with familiar tools.Screenshot of Adobe Experience Manager Sites - Universal Editor, an advanced visual editor, empowers marketers to edit and publish content.

Twilio Screenshots

Screenshot of To access any of the products in Console, head over to the “Explore Products” section and start building.Screenshot of Whether you prefer to build with a drag-and-drop visual editor or with code, Twilio SendGrid Marketing Campaigns helps you engage your customers through email.Screenshot of Flex is a programmable Contact Center that puts you in control.