Adobe Experience Platform Launch

Adobe Experience Platform Launch

33 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Experience Platform Launch	Score5.1 out of 10	N/A	Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…	N/A

Pricing

Adobe Experience Platform Launch

No answers on this topic

Pricing Offerings
Adobe Experience Platform Launch
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Adobe Experience Platform Launch
Considered Both Products	Adobe Samantha Huskey Digital Marketing Specialist in Research & Development at Proclaim Interactive (Marketing & Advertising, 11-50 employees) Chose Adobe Experience Platform Launch The platform options to choose from with Adobes Experience Platform and the tools and features that each includes do not compare against the rest! I am able to accomplish each task without having to use other resources and they are easy to access on my computer. The way that … Incentivized Helpful? Verified User Chose Adobe Experience Platform Launch As far as Adobe products, I've been using them for years. You can tell this is a newer product, but based on all their other technology, I believe there is much that they can do and implement in the future. I believe more people will be using this and it will become even easier … Incentivized Helpful? Verified User Chose Adobe Experience Platform Launch More feature packed and ability to customize. Incentivized Helpful? Verified User Chose Adobe Experience Platform Launch Adobe is the industry leader. No contest, hands down. Incentivized Helpful? Verified User Chose Adobe Experience Platform Launch Adobe Experience Platform Launch, compared to the other competitors in the market, offers a better user experience due to a very intuitive interface and the ability to use many different configuration options in a straightforward manner. Also, the management of errors and … Incentivized Helpful? Verified User Chose Adobe Experience Platform Launch I was not actively involved in the process of actually buying the tool. What I know is that Adobe Experience Platform Launch covered "the majority of our tickbox." Moreover, our responsible people really enjoyed the discussions with the people from adobe and were reassured that … Incentivized Helpful? Jack Eizenhafer Marketing Specialist in Marketing at SAE International (Education Management, 1001-5000 employees) Chose Adobe Experience Platform Launch They work very well together, I just wish Workfront was better synced to Marketo, I am sure there might be an easy way to do it but my company and I are not aware of it. Incentivized Helpful? Preeti Gautam Content Manager & Digital Marketer at TBU Media Pty. Ltd. (Information Services, 11-50 employees) Chose Adobe Experience Platform Launch I love it's functions that it offers throughout the customer journey touchpoints and the flexibility it provides. It's easy to operate once you get to know the software. Highly recommend trying this out. Incentivized Helpful? Verified User Chose Adobe Experience Platform Launch We leverage a variety of Adobe owned tools inside of our marketing tech stack. Whether it be Adobe Marketo Engage or Adobe Experience platform Launch, they all are quality applications that make our day to day marketing operations easier and assist in strategic planning and my … Incentivized Helpful? Verified User Chose Adobe Experience Platform Launch Adobe Experience Platform Launch stacks up incredibly well against Google Tag Manager. With an extensive, powerful extension library it is far, far easier to implement Adobe Analytics and Adobe Target in Adobe Experience Platform Launch, and doing so via any other method … Incentivized Helpful? Saurav Khawas Technical Lead in Information Technology at Mindtree (Retail, 10,001+ employees) Chose Adobe Experience Platform Launch It's is easy to connect data of launch with analytics and then use it for targeting personalized content. Incentivized Helpful? Alexander Dolinin Senior Data Analytics Manager in Engineering at Trulia (Internet, 501-1000 employees) Chose Adobe Experience Platform Launch Great integration with Adobe Analytics, flexibility, ease of use. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Adobe Experience Platform Launch

Comparison of Security features of Adobe Experience Platform Launch
Feature	Adobe Experience Platform Launch 7.8 12 Ratings
Role-based user permissions	7.812 Ratings

Comparison of Tag Management features of Adobe Experience Platform Launch
Feature	Adobe Experience Platform Launch 7.8 14 Ratings
Tag library	8.513 Ratings
Tag variable mapping	7.914 Ratings
Ease of writing custom tags	7.714 Ratings
Rules-driven tag execution	8.214 Ratings
Tag performance monitoring	7.512 Ratings
Page load times	7.613 Ratings
Mobile app tagging	7.812 Ratings
Library of JavaScript extensions	7.413 Ratings

Comparison of Data Management & Integrity features of Adobe Experience Platform Launch
Feature	Adobe Experience Platform Launch 8.0 14 Ratings
Event tracking	8.614 Ratings
Mobile event tracking	7.711 Ratings
Data distribution management	7.911 Ratings
Universal data layer	8.513 Ratings
Automated error checking	7.410 Ratings

User Ratings
	Adobe Experience Platform Launch
Likelihood to Recommend	8.6 (14 ratings)
Usability	8.3 (13 ratings)
Support Rating	7.0 (13 ratings)