Adobe Express vs. PlayPlay

Express is a great product for anyone that is more of a design novice than a seasoned designer. The tools can help you do lots of complex things that used to take lots of work very quickly. For example the 'Remove Object' and 'Remove background' tools work very well amazingly fast. You don't need to painstakingly trace around objects or worry about accidentally including something you didn't want.

Incentivized

For any company that wants to use more video in their content and marketing overall, PlayPlay is your best bet. Anyone can make a video--no expertise required. Honestly, it's really fun to do, and you feel like a creative genius afterward! If you are making long-form videos or need something for a TV commercial, PlayPlay doesn't make sense. But you can absolutely take snippets from other video projects and break them into smaller videos. That's what we love to do. Also, they just launched a podcast tool to help podcasters use video to promote their episodes.

• Out-of-the-box templates save a lot of time and effort for designers and new users.
• Collaboration to share resources and monitor task status centrally.
• Great design elements bring a wow factor to digital content.
• Single design tool for all types of content design.

Incentivized

• Very simple-to-use but super professional looking video templates
• Intuitive platform for creating a story with video
• One-click resizing for social formats
• Amazing customer success--if you need it--offering recommendations to make your video look amazing
• Access to Getty Premier for video and image stock

• Canva has a better interface, in my opinion... I like that this one is friendly to Adobe users, but I would likely recommend Canva to someone who's never used design software for a complete beginner.
• Removing the background from images doesn't always work well. I almost always need to switch to Photoshop for this.
• The touch screen interface could be better; graphics on mobile apps are tough in general but specifically, the iPad interface could use some improvement.

Incentivized

• Product is very easy to use; I got a little stuck on changing font colors with text
• Automatic subtitling is amazing, but you do need to adjust the words per screen

I use it daily for almost all my marketing needs. So far it is the program that has the most and best to offer for what I need and is the easiest to use

Incentivized

The overall usability of the software was strong. The application, especially relative to other Adobe services like Photoshop that can demand a lot of knowledge and skill, was highly easy to use. At the same time, that also speaks to the somewhat limited amount of customization opportunities that allow content designers to truly create content that is dynamic, engaging, and different than the standard stuff that floods our vision every day.

Incentivized

Because adobe is so widespread the community support is amazing. I have never actually used adobe support short of their website, but I go to youtube a lot to get my questions answered. You can google any problem you have and not have any issues finding an answer. In my opinion, community support is much more meaningful and helpful than support directly from the company

Incentivized

The Adobe Express Creative Cloud (premium) version is all you need. But even the free version is so much easier to edit than in Canva. Canva is cool for certain projects that don't need too much editing (editing in Canva can cause migraines). But, almost no matter what I think up to create, I will almost always open up AE rather than struggling through the learning curve in Canva.

Incentivized

Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features

Incentivized

The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me

Incentivized

• It has allowed us to complete more demos and projects in less time by being so flexible.
• It has positively impacted our efficiency in delivering creatives such as YouTube thumbnails, event poster designs, Instagram story posts, etc to clients in a timely manner no matter where work takes us.
• I would say the ROI has been seeing more projects completed and invoiced per month. I would estimate overall a 20% increase in volume on deliverables.

Incentivized

• Huge ROI--we're saving thousands on editing costs
• It's another way to repurpose content
• Our staff has loved using the product--also less work for them