Adobe Journey Optimizer

Adobe Journey Optimizer

Adobe Journey Optimizer

17 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Journey Optimizer	Score 7.5 out of 10	N/A	Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.	N/A

Pricing

Adobe Journey Optimizer

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Pricing Offerings
Adobe Journey Optimizer
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

Optional

Additional Details

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More Pricing Information

Community Pulse
	Adobe Journey Optimizer
Considered Both Products	Adobe Journey Optimizer Verified User Anonymous Chose Adobe Journey Optimizer Adobe Target Incentivized Helpful? Verified User Anonymous Chose Adobe Journey Optimizer Salesforce Marketing Cloud and Adobe Campaign Incentivized Helpful? VV Vamshi Vinjamuri Sr Manager Chose Adobe Journey Optimizer Braze Incentivized Helpful? Verified User Anonymous Chose Adobe Journey Optimizer Salesforce Marketing Cloud Incentivized Helpful? HV Hung Vong Data Excellence Manager Chose Adobe Journey Optimizer They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product Incentivized Helpful? Verified User Anonymous Chose Adobe Journey Optimizer Adobe Customer Journey Analytics Incentivized Helpful? Stefan Tabutov Senior Consultant - Data Activation Chose Adobe Journey Optimizer The AJO UI is more intuitive. Oracle Cloud has a lot more functionality and robust capabilities. Marketing Cloud is mature. AJO does not offer a lot of OOTB capabilities. Incentivized Helpful? Raul Albuquerque Data Specialist Chose Adobe Journey Optimizer Adobe Journey Optimizer Incentivized Helpful? SS Sreeraj Surendran Adobe Consultant Chose Adobe Journey Optimizer Working on developing integrations between these stacks. Incentivized Helpful? Frances Mer Lim Marketing Automation Producer Chose Adobe Journey Optimizer Adobe Marketo Engage Incentivized Helpful? Verified User Anonymous Chose Adobe Journey Optimizer Adobe Journey Optimizer is a good tool to use when you can use it alongside other Adobe products. Incentivized Helpful? DC Daniel Cardoso specialist Chose Adobe Journey Optimizer Adobe Experience Platform, Adobe Customer Journey Analytics and Adobe Real-Time Customer Data Platform Incentivized Helpful? Verified User Anonymous Chose Adobe Journey Optimizer Adobe Experience Platform and Adobe Acrobat Reader Incentivized Helpful? Verified User Anonymous Chose Adobe Journey Optimizer Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a … Incentivized Helpful? Verified User Anonymous Chose Adobe Journey Optimizer We can do all the things in Adobe Journey Optimizer instead of multiple systems. Incentivized Helpful?

Best Alternatives
	Adobe Journey Optimizer
Small Businesses	Simplify360 Score 7.8 out of 10
Medium-sized Companies	Dialpad Support Score 9.0 out of 10
Enterprises	Verint Community Score 9.9 out of 10
All Alternatives	View all alternatives

User Ratings
	Adobe Journey Optimizer
Likelihood to Recommend	6.7 (0 ratings)
Usability	5.8 (0 ratings)

User Testimonials
	Adobe Journey Optimizer
Likelihood to Recommend	If you need enterprise-level flexibility to organize, design, orchestrate, and execute email communications, then Adobe Journey Optimizer is potentially a very well-suited tool. Sending a high volume of emails is easily accomplished, and targeting either a broad or very targeted audience is also relatively easy. Regardless of your specific circumstances, this "best-in-class" option is worth a look. Incentivized Verified User Anonymous Read full review
Pros	pre built use case playbooks provide a basis for various trips provides customized messaging custom actions let different systems and databases be easily integrated Incentivized SK Sunil Khanderao Vice President Read full review
Cons	It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time there is a window of time during the day that the audiences give out errors and you can´t see the estimates I should be able to select STO in campaigns, not only in journeys I should be able to select the email parameters when using campaigns Incentivized Verified User Anonymous Read full review
Usability	Like I said before some things are very friendly user, But the majority of capabilities are very difficult to access and really understand. That´s why there is a need of big groups in order to work with Adobe Journey Optimizer because a few people not would be able to own and know all the Items. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a consolidation of knowledge and the underlying data stack, so eventual efficiencies may be realized over time Incentivized Verified User Anonymous Read full review
Return on Investment	Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate. Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments Incentivized Daniel Cardoso specialist Read full review
ScreenShots	Adobe Journey Optimizer Screenshots