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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Marketo Engage

    Score8.1 out of 10
    N/AAdobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
    Pricing
    Adobe Marketo Engage
    Editions & Modules
    Growth
    Pricing based on database size.
    per month
    Select
    Pricing based on database size.
    per month
    Prime
    Pricing based on database size.
    per month
    Ultimate
    Pricing based on database size.
    per month
    Offerings
    Pricing Offerings
    Adobe Marketo Engage
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Adobe Marketo Engage
    Considered Both Products
    Adobe
    Chose Adobe Marketo Engage
    It is much better in everything: integration, personalization, and automation.
    Incentivized
    Chose Adobe Marketo Engage
    Adobe Marketo Engage is best in class
    Incentivized
    Chose Adobe Marketo Engage
    We previously used Pardot so our ability to use more dynamic and smart list building has been a game changer to our marketing efforts.
    Incentivized
    Chose Adobe Marketo Engage
    Salesforce Marketing Cloud doesn't allow for form fill capabilities.
    Incentivized
    Chose Adobe Marketo Engage
    Hubspot, salesforce
    Incentivized
    Chose Adobe Marketo Engage
    Existing platform at my role, though in comparison to something like SFMC it did not make a huge distinction and I think we get more flexibility out of Marketo since we need an application that was not so bound to a OOB CRM
    Incentivized
    Chose Adobe Marketo Engage
    Marketo was selected before I started this role. I much prefer HubSpot's user-friendly layout and modern functions, email editor, landing page editor, and visual workspaces. It's also a much more searchable tool that's easier to navigate. If I could switch to HubSpot I would …
    Incentivized
    Chose Adobe Marketo Engage
    Marketo is more robust
    Incentivized
    Chose Adobe Marketo Engage
    Webinar creation and event strategy is unbeatable with Adobe Marketo Engage
    Incentivized
    Chose Adobe Marketo Engage
    Better control on data and many options for lead scoring, email optimization is great and tracking email Deliverability is just awesome
    Incentivized
    Chose Adobe Marketo Engage
    Adobe Marketo Engage is more powerful. With the time and money invested it provides more functionality compared to a platform such as Hubspot, which is in some ways easier to use.
    Incentivized
    Chose Adobe Marketo Engage
    Marketo is the most comprehensive and robust marketing automation platform that I've worked in. It has everything that an organization may need from your standard marketing functions (i.e. email campaigns, landing pages, forms) to automated workflows. One downside is that there …
    Incentivized
    Chose Adobe Marketo Engage
    Marketo provides a more comprehensive marketing automation solution compared to Act-On or Oracle's Eloqua, however, the latter are more user-friendly. Once you've rounded the learning curve with Marketo, it provides many more opportunities for customization, and the level of …
    Incentivized
    Chose Adobe Marketo Engage
    Marketo Web Personalization has better and more flexible personalization options than Acquia Lift.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    Adobe Marketo Engage
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Adobe Marketo Engage
    Feature
    Adobe Marketo Engage
    7.8
    993 Ratings
    WYSIWYG email editor8.2902 Ratings
    Dynamic content6.8878 Ratings
    Ability to test dynamic content6.8857 Ratings
    Landing pages7.8920 Ratings
    A/B testing8.3905 Ratings
    Mobile optimization7.9877 Ratings
    Email deliverability reporting6.3961 Ratings
    List management8.8958 Ratings
    Triggered drip sequences9.1868 Ratings
    Lead Management
    Comparison of Lead Management features of Adobe Marketo Engage
    Feature
    Adobe Marketo Engage
    7.8
    961 Ratings
    Lead nurturing automation8.4936 Ratings
    Lead scoring and grading8.7911 Ratings
    Data quality management6.6909 Ratings
    Automated sales alerts and tasks7.4863 Ratings
    Campaign Management
    Comparison of Campaign Management features of Adobe Marketo Engage
    Feature
    Adobe Marketo Engage
    7.7
    889 Ratings
    Calendaring7.1719 Ratings
    Event/webinar marketing8.4850 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Adobe Marketo Engage
    Feature
    Adobe Marketo Engage
    7.5
    556 Ratings
    Social sharing and campaigns7.8547 Ratings
    Social profile integration7.2375 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Adobe Marketo Engage
    Feature
    Adobe Marketo Engage
    8.0
    962 Ratings
    Dashboards8.3904 Ratings
    Standard reports7.9942 Ratings
    Custom reports7.8897 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Marketo Engage
    Feature
    Adobe Marketo Engage
    7.9
    953 Ratings
    API8.0821 Ratings
    Role-based workflow & approvals7.8698 Ratings
    Customizability7.9844 Ratings
    Integration with Salesforce.com9.3822 Ratings
    Integration with Microsoft Dynamics CRM7.3283 Ratings
    Integration with SugarCRM7.2185 Ratings
    User Ratings
    Adobe Marketo Engage
    Likelihood to Recommend
    6.9
    (1145 ratings)
    Likelihood to Renew
    9.0
    (146 ratings)
    Usability
    8.0
    (98 ratings)
    Availability
    9.0
    (25 ratings)
    Performance
    9.0
    (30 ratings)
    Support Rating
    8.6
    (89 ratings)
    In-Person Training
    10.0
    (12 ratings)
    Online Training
    6.7
    (29 ratings)
    Implementation Rating
    10.0
    (37 ratings)
    Configurability
    6.0
    (6 ratings)
    Contract Terms and Pricing Model
    7.9
    (4 ratings)
    Ease of integration
    1.1
    (9 ratings)
    Product Scalability
    7.0
    (10 ratings)
    Professional Services
    9.4
    (3 ratings)
    Vendor post-sale
    8.2
    (7 ratings)
    Vendor pre-sale
    8.2
    (6 ratings)