Adobe Real-Time Customer Data Platform

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Real-Time CDP	Score8.1 out of 10	N/A	Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.	N/A

Pricing

Adobe Real-Time CDP

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Pricing Offerings
Adobe Real-Time CDP
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

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Adobe offers three tiers of Real-Time CDP tailored for any type of business wanting to power their customer experience management strategy with unified customer data. The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers. The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts. The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business.

Community Pulse
Key User Insights
	Adobe Real-Time CDP
Considered Both Products	Adobe Verified User Chose Adobe Real-Time CDP Its my favorite tool in the entire Adobe Experience Platform ecosystem. I thought that its important to be connected with your customers and the best way to do it its to have a really good description to reveal what they like and prefer, that's the most important thing, so … Incentivized Helpful? Nina Gomes Sr, Product Manager in Information Technology at Vanguard (Financial Services, 10,001+ employees) Chose Adobe Real-Time CDP Not great Incentivized Helpful? Harish Deshmane Product Owner - CDP in Marketing at Manulife (Financial Services, 10,001+ employees) Chose Adobe Real-Time CDP CDP enables data management and segment aspects, leveraging data from Adobe Analytics and EDL, while Adobe Target enables us to do A/B Testing and personilation use-cases Incentivized Helpful? Silvia Vacirca Marketing Technology Consultant in Marketing at Marriott International (Hospitality, 10,001+ employees) Chose Adobe Real-Time CDP It is extremely valuable to have AEP as shared data foundation for the different Adobe products Incentivized Helpful? Verified User Chose Adobe Real-Time CDP Adobe takes a very different approach to how profiles are stitched together than these other platforms. There are pros and cons, but there are more pros to the way Adobe has approached it. Also, the Adobe approach is designed from the ground up in the context of the other AEP … Incentivized Helpful? Verified User Chose Adobe Real-Time CDP Because of multiple reason: 1. Supports AI 2. Real time data processing Incentivized Helpful? Rubén Vinagre Activation Strategy Senior Manager in Marketing at Jakala (Retail, 1001-5000 employees) Chose Adobe Real-Time CDP The whole stack approach and have everything under the same vendor simplifies things. Incentivized Helpful? Verified User Chose Adobe Real-Time CDP Adobe CDP is a very capable product that offers all of the features that its competitors offer and more. The only differences can be noticed while connecting with other external tools. Adobe can help easily connect with tools within its ecosystem: Analytics/Marketo/Target, etc. Incentivized Helpful? Verified User Chose Adobe Real-Time CDP I have no answer for now. Incentivized Helpful? Michał Guzdek Senior Consultant in Professional Services at PWC (Computer Software, 10,001+ employees) Chose Adobe Real-Time CDP Synerise - All segments are real-time. We do not need to wait for the batch process. Data automations/transformation processes in SAS 360 - do not know well. However, AEP has better UI. Incentivized Helpful? Gheorghe Cotruta Data architect / Tech Lead in Engineering at El Corte Inglés (Retail, 10,001+ employees) Chose Adobe Real-Time CDP Adobe has a better usability, overall better profile governance and a better estimation for audiences. It works great with other Adobe Products Incentivized Helpful?
	Would buy again
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	Delivers good value for the price
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	Happy with the feature set
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	Lived up to sales and marketing promises
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	Implementation went as expected
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Adobe Real-Time Customer Data Platform

Adobe Real-Time Customer Data Platform

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