| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Adobe Target | Score8.9 out of 10 | N/A | Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products. | N/A |
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| Editions & Modules | No answers on this topic | ||||||||||
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| Entry-level Setup Fee | No setup fee | ||||||||||
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| Considered Both Products | Chose Adobe Target We have integration and use cases for both solutions, personalization at Marketo and use cases based on data from Adobe Analytics Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Adobe Target I still use Optimizely as it helps with project managing. We have been using that for quite sometime and we have recently started using Adobe Target Platform and are testing both of them to see which one would work the best for us. In terms of reporting Adobe Target has been … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Target Ease of use, integration with Analytics eliminated any waiting periods. Easier to implement and has more features in one place. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Target For us, the decision was very straightforward. We chose to invest in the Adobe stack and utilize tools that are developed to integrate together and complement each other. Ex: Adobe Target 'A4T' integration within Adobe Analytics. Optimizely appears to be a great tool, but … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Target NONE Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Target NONE Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Target Google Optimize - Way better than Adobe, even the free version. It automatically work with Google Analytics, and tracks revenue out of the box. Fantastic. Use this. Optimizely - As a paid service, this is another good option. Tracks revenue out of the box, good heatmapping, most … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Target Previously, we had the opportunity to work with some similar services and to be honest we had a disastrous experience because they were not what we were looking for, but since Adobe Target was implemented it has proven to be a highly professional service for our company. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Target I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Target Usability and implementation is harder with other products than with Test and Target. Chose Adobe Target I have used Google Analytics on my personal website but I can't compare it with Test and Target, because Google Analytics is free which will do less than what Adobe Test and Target does. Chose Adobe Target I don't know any other alternative |
| Key User Insights | |
| Would buy again | |
No answers on this topic | |
| Delivers good value for the price | |
No answers on this topic | |
| Happy with the feature set | |
No answers on this topic | |
| Lived up to sales and marketing promises | |
No answers on this topic | |
| Implementation went as expected | |
No answers on this topic | |
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| Results and Analysis |
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| Adobe Target | |
|---|---|
| Likelihood to Recommend | 8.5 |
| Likelihood to Renew | 6.3 |
| Usability | 8.5 |
| Availability | 6.1 |
| Performance | 8.0 |
| Support Rating | 3.5 |
| In-Person Training | 8.1 |
| Online Training | 6.1 |
| Implementation Rating | 7.2 |
