Adstream vs. AppLovin Exchange (ALX)

It's best when dealing with several clients, products, and creative materials. When dealing with a high volume of creative materials to be trafficked to several different networks, I'd recommend Adstream.

Incentivized

AppLovin is a great app if you are trying to grow your business and want to expand into mobile gaming or the mobile industry in general. It is less appropriate for a business that wants to set up a traditional store and not grow into the mobile gaming industry. This app is very popular in the gaming industry as it boasts over 300 million users as of June 2022.

Incentivized

• Simple process of getting ads to different channels.
• Awesome customer service support.
• Integrated streamlined way of reaching different types of customers for your product.

Incentivized

• Very good quality. Their CTRs are above average.
• Great support team, very personable and helpful
• Exclusive publishers, mostly on the gaming category

Incentivized

• It would be good if ISCI codes were automatically created based on pre-defined variables

Incentivized

• Support team takes a lot of time to answer
• Not a lot banner inventory
• Really high CPM prices on the platform

Incentivized

I personally am not involved in the decision to renew the product, but I had only positive experiences with the product and thus would recommend its use and renewal.

Incentivized

AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.

Incentivized

AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts

Incentivized

I love Adstream because it does a great job at streamlining its ads to different components and different industry providers unlike Apple iAds and Google AdMob. It also is very helpful for a new business like myself to reach different audiences and hopefully generate some revenue from these types of diversified ads.

Incentivized

Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.

Incentivized

• I have seen a positive impact on ROI after I used Adstream.
• I have been able to engage different types of clients as a result of my partnership with Adstream.
• There is a negative aspect and that is their price range which can be lowered for a startup like myself.

Incentivized

• We have seen good CPAs, increasing budgets and improving ROI.
• We have bid aggressively in most cases reducing our margin.
• Overall positive impact by allowing us to reach more users.

Incentivized