Adthena vs. Nozzle

Adthena

Nozzle

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adthena	Score 6.2 out of 10	N/A	Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…	N/A
Nozzle	Score 10.0 out of 10	N/A	Nozzle is a SERP monitoring software that collects ranking data for target keywords and organizes it into dashboards, where the user can see everything from overarching trends to highly granular data. On every dashboard, users can segment ranking data in whatever way suits a particular strategy: analyze featured snippets, People Also Ask boxes, paid ads, listings containing reviews or images, and so on. Likewise, Nozzle lets the user assign keywords to keyword groups for maximum…	N/A

Pricing

Adthena

Nozzle

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Adthena	Nozzle
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

-$49/mo for 10,000 pulls -$99/mo for 21,000 pulls -$249/mo for 60,000 pulls -$499/mo for 130,000 pulls -$999/mo for 275,000 pulls -$2,499/mo for 725,000 pulls -$4,999/mo for 1,500,000 pulls

More Pricing Information

Community Pulse
	Adthena	Nozzle
Considered Both Products	Adthena Raven Wheatley-Hawkins Digital Marketing Manager Chose Adthena You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually. Incentivized Helpful? Joseph Alleruzzo Associate Director, Client Leadership for Michelin Chose Adthena Kantar can give you specific search details, broken out by device and search engine where it does best. We include it in our overall Kantar subscription which is efficient for our business. Incentivized Helpful? Verified User Anonymous Chose Adthena AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall. Incentivized Helpful?	Nozzle CA Conrad Ayunon Founder Chose Nozzle Nozzle collects more data. Incentivized Helpful? DJ David C. Jewell Executive Director Chose Nozzle Nozzle is fitting in very well between my other Trackers (SerpWoo, SerpStat & Ubersuggest). As it confirms data focus and keyword ranking positions that other tools miss in some way or other, I can focus on easy picks for SERP position growth hacks then move to other tools to … Incentivized Helpful? Rabindra Jaiswal Data Engineer Chose Nozzle I have used ubersuggest and se ranking Incentivized Helpful? Verified User Anonymous Chose Nozzle They are quite different in terms of functionality. The unlimited competitor analysis and brand tracking, data integration are a huge plus for me. Ahrefs and Semrush have established players in the market. Nozzle is able to provide additional insights. One of the biggest issues … Incentivized Helpful? Brad Woodard President Chose Nozzle Nozzle is easier to use and seems to be more modern and robust interface. Incentivized Helpful? CE Cenk Ertk Accountant Chose Nozzle Nozzle gives more information than other tools. Incentivized Helpful? Dr. Emma Shapiro CEO (Chief Executive Officer) Chose Nozzle I have not used very many other products as I'm a fairly new business owner and am a novice in SEO. But I have used morningscore and while Morningscore is more user friendly, it is very expensive if you want multiple competitors and multiple clients and so I highly recommend … Incentivized Helpful? ES Emil Spa Web Developer Chose Nozzle I used BiQ before. And this honestly almost doesn't even compare. I was blown away by the insights you gain using Nozzle. The amount of metrics you get is just awesome. Also BiQ only allow one competitor per website tracked. Which just isn't how real life SEO works. Nozzle … Incentivized Helpful? Binaya Adhikari SEO Specialist Chose Nozzle They all provide rank tracking and data but what nozzle provides is truly amazing. Also, the price point is extremely affordable Incentivized Helpful? MH Melvin H Business owner Chose Nozzle Easier to onboard, and easier to use. Even though there were a lot of functions, Authoritas was too complicated for me, and I could not see myself using it over the long term I felt that the Nozzle UI was better, the Nozzle team was honest, competent, and I decided to invest … Incentivized Helpful?

Features

Adthena

Nozzle

SEO

Comparison of SEO features of Product A and Product B
	Adthena - Ratings	Nozzle 9.2 Ratings 17% above category average
SERP ranking tracking	00 Ratings	10.00 Ratings
Page grader	00 Ratings	10.00 Ratings
Competitive analysis	00 Ratings	10.00 Ratings
Task management	00 Ratings	6.90 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	Adthena - Ratings	Nozzle 10.0 Ratings 27% above category average
Local SEO	00 Ratings	10.00 Ratings
Social SEO	00 Ratings	10.00 Ratings
Mobile SEO	00 Ratings	10.00 Ratings
Global SEO	00 Ratings	10.00 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	Adthena - Ratings	Nozzle 10.0 Ratings 17% above category average
Multi-domain support	00 Ratings	10.00 Ratings
Integration with web analytics tools	00 Ratings	10.00 Ratings

Best Alternatives
	Adthena	Nozzle
Small Businesses	Nozzle Score 10.0 out of 10	Google PageSpeed Insights Score 9.0 out of 10
Medium-sized Companies	Semrush Score 8.7 out of 10	Advanced Web Ranking Score 8.2 out of 10
Enterprises	No answers on this topic	Dupli Checker (DupliChecker.com) Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adthena	Nozzle
Likelihood to Recommend	8.0 (0 ratings)	10.0 (0 ratings)
Support Rating	8.0 (0 ratings)	- (0 ratings)

User Testimonials
	Adthena	Nozzle
Likelihood to Recommend	Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client. Incentivized Verified User Anonymous Read full review	Nozzle is the right tool for any digital agency professional interested in making data-driven decisions. If keyword tracking or SEO as a whole is a part of a project, then Nozzle is a great tool to have access to. In short, if the word SEO is somewhere in the project description, then Nozzle should be listed as a required tool. PF Paulo Faustino Project Manager Read full review
Pros	Share of Search Period on Period Change in SOS Easy Interface Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	- It is great that we can change data SERP frequency to be daily / weekly / monthly / etc to save on limits (My current tracker can’t do this) - LOTS of data, and many ways to visualize them - Customer service is efficient, you can get them on Live chat. They also have an active Slack channel, and replies are really quick MH Melvin H Business owner Read full review
Cons	I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself. Has a bit of a high learning curve. There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords. Incentivized Verified User Anonymous Read full review	It is hard to understand as a novice in SEO, more hover explanations would be helpful I do not think they have automatic reports and notifications but this would be nice to have Their sign in process is a bit odd, as you sign in and then get emailed a link Dr. Emma Shapiro CEO (Chief Executive Officer) Read full review
Support Rating	Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review	No answers on this topic
Alternatives Considered	You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	Nozzle is fitting in very well between my other Trackers (SERPWoo, Serpstat & Ubersuggest). As it confirms data focus and keyword ranking positions that other tools miss in some way or other, I can focus on easy picks for SERP position growth hacks then move to other tools to confirm. Incentivized DJ David C. Jewell Executive Director Read full review
Return on Investment	Ability to show competitive spend to clients for increased budget requests. Save time on keyword ideas. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review	Nozzle has been able to identify 3 specific highly ranking pages of mine so that I can improve them to rank 1 Nozzle was able to identify several high ranking key words and pages of my competition so that I can specific target those keywords next It was able to track multiple key words for 3 companies quickly Dr. Emma Shapiro CEO (Chief Executive Officer) Read full review
ScreenShots		Nozzle Screenshots