Agility PR Solutions vs. Hootsuite

Agility PR Solutions is well-suited to finding mentions for a large number of keywords and keeping them organized. As a membership association, this is perfect for us because we are able to track all of our members. We are also able to use it to find up-to-date reporter contacts in the right areas for our media pitches and press releases for both ourselves and members. Scenarios where Agility PR Solutions is not well suited... I haven't really found any yet. I anticipate that if you expected the software to do everything for you, then maybe that would be a problem.

Incentivized

Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time.

• Maintains current media contacts.
• Distribute pitches and releases to a targeted list of reporters.
• Generate metrics to provide clients with a clear understanding of their media campaign's coverage.
• Target messaging to reporters interested in specific topics.

Incentivized

• The product has a really interactive media library which is very helpful even when we are out of images.
• Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
• It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
• With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.

Incentivized

• There is a lot of stuff you can do on the website, and it can be challenging to find what you need without asking customer service for help. I'm a person who likes to do things for myself.
• Sometimes I wish that more of their features were just a part of what was available instead of an upsell. I want to use everything but can afford it.
• I feel like they upgrade a lot which is great but at the same time, changing the feeling of things makes it feel less familiar.

Incentivized

• Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
• We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts

Incentivized

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

Incentivized

It is very easy to become proficient with Agility PR Solutions, with or without formal training.

Incentivized

Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!

Incentivized

Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)

HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.

I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this

Very easy to teach and learn

Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.

Incentivized

Both Cision and Meltwater were far more expensive but far less user-friendly. In my opinion, they were confusing and support was non-existent.

Incentivized

Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.

Incentivized

It does more than I need.

Incentivized

• We love to be able to share member news, so Agility PR Solutions enables us to do just that. Better! This improves our member engagement, which then improves retention.
• We are a funded EDA Tech Hub. I use Agility PR Solutions to track both mentions for ourselves so we can share them with the EDA which is important for ratings, but also to track what the other hubs are doing.
• Agility PR Solutions has had an impact on our media relations because I can now send out a media advisory about a press release to a targeted list instead of just putting out a press release that might never reach anyone.

Incentivized

• Hootsuite has positively improved our overall engagement of our accounts. We went from an average of a 5% engagement rate across all accounts to a 12% engagement.
• Hootsuite has positively improved our ability to target certain demographics on social media advertising through their analytics. We have seen CTR increase of 2% which is impressive for our industry.

Incentivized