Agorapulse vs. Meta Business Manager

Agorapulse

Meta Business Manager

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Agorapulse	Score 8.7 out of 10	Mid-Size Companies (51-1,000 employees)	Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…	$99 up to 10 profiles
Meta Business Manager	Score 7.9 out of 10	N/A	Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.	N/A

Pricing

Agorapulse

Meta Business Manager

Editions & Modules

Standard: $99
up to 10 profiles
Professional: $149
up to 10 profiles
Advanced: $199
per month up to 10 profiles
Custom: Custom Pricing

No answers on this topic

Offerings

Pricing Offerings
Agorapulse	Meta Business Manager
Free Trial
Yes	No
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

All plans are free for 30 days. Additional profiles cost $15/profile.

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More Pricing Information

Community Pulse
	Agorapulse	Meta Business Manager
Considered Both Products	Agorapulse Verified User Anonymous Chose Agorapulse Better pricing, great support staff, ease or use, a full suite of content planning, analytics, inboxes. Incentivized Helpful? Tom Chappell Digital Content Manager Chose Agorapulse Better than the rest Incentivized Helpful? Chelsey M. Gray Senior Manager Digital and Social Media Chose Agorapulse Agorapulse is by far the greatest value for the highest capabilities across all aspects of social media management, and they have excellent customer service and communication in case you ever need support. While some of these other products that I have used or evaluated may be … Incentivized Helpful? Lily Waring Marketing Executive Chose Agorapulse I think Agorapulse is by far the most comprehensive platform and user-friendly. In my experience, the support on hand is responsive and easy to speak with through the online chat. Hootsuite, Adobe Express, and Buffer seemed limited in what they offer in comparison, particularly … Incentivized Helpful? Verified User Anonymous Chose Agorapulse Planoly Hootsuite Later Incentivized Helpful? Emily Anne Buck Social Media Specialist Chose Agorapulse I used this in an old job years ago so I was familiar with a social media planning program, but I don't feel I remember enough to truly compare. However, the little I do remember, I do like Agorapulse better! Incentivized Helpful? Hope Delongchamp-Boissoneault Communications Manager Chose Agorapulse Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform. Incentivized Helpful? Verified User Anonymous Chose Agorapulse SEM Rush was okay for scheduling content. It didn't have any helpful features though. I switched because every time I uploaded an image or graphic to SEM Rush, it would have a white line at the very bottom and right side of the upload. The image was flush to the artboard before … Incentivized Helpful? Verified User Anonymous Chose Agorapulse Way more user friendly, easier to consult and faster to go were you need to. With Hootsuite there is a lot of scrolling for nothing. Incentivized Helpful? Verified User Anonymous Chose Agorapulse Eclincher is well designed and easy for the user to navigate. It has exactly what a social media manager needs and I think eclincher seriously needs to improve their UI Incentivized Helpful? Winston Bromley CEO (Chief Executive Officer) Chose Agorapulse It's way better. See above. Incentivized Helpful? Ivan Trejo Social Media Director Chose Agorapulse Advanced features like enhanced ai and automated reporting. Incentivized Helpful? Verified User Anonymous Chose Agorapulse Not Applicable. Incentivized Helpful? Verified User Anonymous Chose Agorapulse Hootsuite was too difficult to connect to our social media accounts. Incentivized Helpful? Katarzyna Barzan Social Media Manager Chose Agorapulse We selected Agora due to better pricing for the core features we use so we don't feel that we are overpaying for tools we are not using much. Also, in comparison to Hootsuite, Agorapulse has better a community management tool, allowing labeling and easy automation which is key … Incentivized Helpful? JS Justin Shapiro Principal Chose Agorapulse Agorapulse is more affordable while offering comparable functionality. It's difficult to find competitors that provide everything Agorapulse has to offer. Incentivized Helpful? Verified User Anonymous Chose Agorapulse They have pros and cons. It's generally better than Hootsuite but more expensive. We use Later too for social planning. Perhaps it'd be useful to better understand everything we can do in Agora. Incentivized Helpful? Verified User Anonymous Chose Agorapulse Later is a fairly simple tool just for scheduling, while Agora handles a lot more variety of tasks and I think executes on them very well. Incentivized Helpful? Verified User Anonymous Chose Agorapulse We have used many different tools in the past but Agorapulse really is the best in terms of unifying all of our platforms in one place. It saves us time on a daily basis and means we can limit how many programmes we use. Why use five when one will do! Incentivized Helpful? Kelby Mcnab Founder Chose Agorapulse Agorapulse has YouTube, while many other platforms do not. It's user-friendly for agencies managing multiple clients. Statusbrew doesn't have a cap on the size of videos/pictures you can upload, which is nice, but it's also four times more expensive. Hootsuite has too many … Incentivized Helpful? Genevieve Leveille Principal Founder and CEO Chose Agorapulse The reporting in Agorapulse and the ability to approve was one of the reasons for choosing Agorapulse. The cost basis was lower when we added all the features versus the free version of Hootsuite. Another aspect was the UX/UI which was much more pleasant[.] Incentivized Helpful? Verified User Anonymous Chose Agorapulse Agorapulse offers more customized features for our needs at an affordable price. Incentivized Helpful? Dylan Schoenbaum Director of Social Media Chose Agorapulse Agorapulse falls in the upper to middle levels of the other platforms listed. Overall, Agorapulse is not too expensive but also doesn't have certain integrations that a Hootsuite or a Falcon would have. Sendible is great but too simplistic for our needs of the many different … Incentivized Helpful? Bailey Letson Content Manager Chose Agorapulse Agorapulse has been the first platform of this kind we decided to try Incentivized Helpful? Verified User Anonymous Chose Agorapulse Agorapulse allows creating one post on several platforms at the same time and also adjusting the description on each platform separately. The last time I used Buffer it was awhile ago and the description of the post needed to be generic to be able to work for all platforms at … Incentivized Helpful?	Meta Business Manager Verified User Anonymous Chose Meta Business Manager When it comes to B2C marketing, we don't see any alternative as present in India to Meta Business Manager. However, we use youtube Ads to an extent yet we will stack Meta Business Manager higher. When it comes to B2B marketing, we feel Meta Business Manager lacks a bit and we … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Overall, its a great tool that allows you to target to your audience, all the above tools have different audiences and if Meta Business Manager allows you to get to yours then I would advise for you to give it a try. But be sure to use an agency or get help if you are beginner … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Meta Business Manager is far superior to Adobe campaign. As mentioned before Meta Business Manager allows businesses of all size to better manage social media marketing campaigns and quickly evaluate the success of those campaigns. Without this platform one would have to … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Meta Business Manager's targeting capabilities are not as advanced for B2B as LinkedIn, but it drives much more efficient costs and still does a great job at finding your ICP. Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager LinkedIn Marketing Solutions, X Ads, TikTok for Business and Reddit for Business Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Our team actively uses Meta Business Manager, Hubspot, and Active Campaign for different reasons, audiences, and types of content. Of these platforms, Hubspot tends to be my go-to platform. It has effectively the same limitations as Meta Business Manager (limited analytics, the … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Looking at the Business Managers for other social advertising platforms, Meta is the clear business leader and other platforms have clearly copied what they can to get started. In my opinion, Meta Business Manager is one of the top in class Business Managers and I would … Incentivized Helpful? TN Tyler Newman Marketing Director Chose Meta Business Manager Meta Business Manager is free, and I've heard you get more accurate / better results from Meta Business Manager because it is native to the platforms it services. However, it does not offer platforms outside of Facebook, which is a major downside compared to Hootsuite overall. … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Both Sociamonials and Hootsuite are easier to use. Meta has the price advantge... It's free Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager This was a company process already in place. Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager I use both and frankly Google blows FB out of the water on reporting and diagnostic issues with campaigns. It's also much easier to access customer support should there be any issues with your campaigns or if you need help in setting up a new campaign. FBM is a necessary tool … Incentivized Helpful? Samantha Huskey Digital Marketing Specialist Chose Meta Business Manager Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part … Incentivized Helpful? Kyle Cocomise Online Marketing Manager Chose Meta Business Manager I've really only used Facebook Business Manager when running campaigns so I can't compare it to other platforms. Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added … Incentivized Helpful? Rob Gokee Composer Chose Meta Business Manager While products like Sprout and Hootsuite will manage your Facebook Page along with the rest of your social media presence, using the official Facebook Pages [Manager] is superior when it comes to managing comments, placing ads, and reacting to customers quickly. The mobile app … Incentivized Helpful? LS Louis Schietekat Managing Director Chose Meta Business Manager LinkedIn Marketing has audience targeting that is much more focused on the professional aspects of a user, such as skills, job title, and company size. Facebook, on the other hand, is more focused on the audience interests. As a B2B business, it is thus hard to choose which … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager A pretty robust tool. I liked it but it was way over my budget so I had to cancel it. I think they have gotten even better but pricing remains the same. Incentivized Helpful? Angela Heid Director of Social Media Chose Meta Business Manager I personally found it easier to use and the non-profits I am managing aren't on several other platforms. Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager I like that I can insert a direct link into a post to my website using Facebook Pages Manager. This feature is lacking in Instagram, e.g., and would be a welcome addition. It would be great to be able to manage the same campaign (and posts) using one platform. Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager I selected Facebook pages manager because it is an easy product to learn and doesn’t involve having an additional login or account to use. This is simple for busy business owners and takes a little more off of their plate. Incentivized Helpful? Kristi Porter Chief Do-Gooder Chose Meta Business Manager I have used Twitter analytics before, and look at my Pinterest analytics now and again. Twitter and Pinterest both have easier interfaces to navigate, which is really nice, but I know they don't have near the data that Facebook does. Additionally, I just started using my … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Facebook Pages Manager is a lot more mobile-friendly in general if you're offering up stats at a meeting, talking to your CEO, or just curious to see how your post is performing over your lunch hour. It's also a lot more convenient when you're handling an above average level of … Incentivized Helpful? Josh Peichoto Digital Strategy Manager Chose Meta Business Manager We used the Facebook Pages Manager exclusively for managing out pages. We've used Synup as an alternative, but it still requires us to work in Facebook Pages Manager, and Synup has a weak product offering. We've considered using another tool to assist in managing our data for … Incentivized Helpful? Andy Fuller Director of Strategic Content Chose Meta Business Manager Facebook Pages Manager is the native analytics solution for Facebook. We've evaluated others, but found that for the most part, familiarity with this native platform is the best way to achieve ROI. Most other platforms must pull from this data source in one way or another, so … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Not as much learning content available compared to LinkedIn Learning tools. Incentivized Helpful?

Features

Agorapulse

Meta Business Manager

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Agorapulse 8.5 Ratings 10% above category average	Meta Business Manager 6.1 Ratings 23% below category average
Boolean keyword searches	9.30 Ratings	5.90 Ratings
Filtering out noise/spam	7.90 Ratings	5.30 Ratings
Broad channel coverage	8.20 Ratings	6.00 Ratings
Sentiment analysis	00 Ratings	7.30 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Agorapulse 8.5 Ratings 6% above category average	Meta Business Manager 5.9 Ratings 31% below category average
Content planning and scheduling	9.30 Ratings	7.10 Ratings
Audience targeting	8.70 Ratings	6.00 Ratings
Content optimization	7.30 Ratings	5.80 Ratings
Workflow management	8.70 Ratings	4.70 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Agorapulse 8.3 Ratings 5% above category average	Meta Business Manager 5.9 Ratings 29% below category average
Automated routing and prioritization	7.70 Ratings	5.30 Ratings
Customer interaction histories	8.60 Ratings	4.60 Ratings
Bulk actions	8.60 Ratings	7.80 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Agorapulse 7.6 Ratings 2% below category average	Meta Business Manager 6.1 Ratings 24% below category average
Lead generation	7.40 Ratings	4.80 Ratings
Content marketing	7.90 Ratings	5.60 Ratings
Paid media management	8.20 Ratings	6.20 Ratings
Campaigns and promotions	6.90 Ratings	7.60 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Agorapulse 8.7 Ratings 3% above category average	Meta Business Manager 6.3 Ratings 29% below category average
Twitter	8.50 Ratings	4.00 Ratings
Facebook	9.40 Ratings	8.10 Ratings
LinkedIn	9.30 Ratings	5.90 Ratings
Google+	7.20 Ratings	7.30 Ratings
Instagram	9.30 Ratings	7.30 Ratings
Pinterest	9.10 Ratings	6.00 Ratings
YouTube	8.10 Ratings	5.60 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Agorapulse 9.2 Ratings 15% above category average	Meta Business Manager 5.6 Ratings 34% below category average
Campaign success analytics	9.40 Ratings	7.20 Ratings
Real-time tracking	9.70 Ratings	5.80 Ratings
Competitor analysis	8.40 Ratings	3.80 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Agorapulse 9.0 Ratings 12% above category average	Meta Business Manager 6.1 Ratings 27% below category average
Role-based user permissions & privileges	9.30 Ratings	5.30 Ratings
Mobile access	8.70 Ratings	7.00 Ratings

Best Alternatives
	Agorapulse	Meta Business Manager
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Agorapulse	Meta Business Manager
Likelihood to Recommend	9.5 (0 ratings)	10.0 (0 ratings)
Likelihood to Renew	9.1 (0 ratings)	- (0 ratings)
Usability	8.6 (0 ratings)	7.6 (0 ratings)
Availability	9.1 (0 ratings)	- (0 ratings)
Performance	8.2 (0 ratings)	- (0 ratings)
Support Rating	8.7 (0 ratings)	6.1 (0 ratings)
Online Training	9.1 (0 ratings)	- (0 ratings)
Implementation Rating	8.3 (0 ratings)	- (0 ratings)
Configurability	7.3 (0 ratings)	- (0 ratings)
Product Scalability	4.6 (0 ratings)	- (0 ratings)
Vendor post-sale	9.1 (0 ratings)	- (0 ratings)
Vendor pre-sale	9.1 (0 ratings)	- (0 ratings)

User Testimonials
	Agorapulse	Meta Business Manager
Likelihood to Recommend	I think Agora is great for small teams looking to schedule posts and respond to users. I haven't used it at scale, so I can't recommend it for larger companies, but I love it for what we do. If you're savvy with Google Sheets, then the Agora exports are really handy. If you don't need specific data or the ability to compare metrics, and just want a surface-level look at your social performance, the analytics tools are nice. Incentivized Verified User Anonymous Read full review	When utilizing a Lookalike audience based off a client's Current Customer list, Meta Business Manager does a great job in identifying who our ICP is. Pair that that CAPI and the platform is nearly fool proof. We have generated some of the highest pipeline through Meta Business Manager when done correctly, and the channel has great potential. We find that Lead Generation with Mid-funnel content drives more pipeline than direct response or Demo offers. Webinars and On-Demand webinars perform well on Meta Business Manager as well. Incentivized Verified User Anonymous Read full review
Pros	Calendar sharing - great for internal and external approval Community management - it means we can keep on top of engagement for all of our clients in one place Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing Incentivized Verified User Anonymous Read full review	Pages Manager allows fans and followers to message your organization privately to resolve issues that may not be right for the public interface Pages Manager gives you a insights into how content is performing, including paid content, in terms of reach and engagement. Incentivized Andy Fuller Director of Strategic Content Read full review
Cons	Reporting not available for personal accounts Adding TikTok Ability to tag personal accounts in LinkedIn and FaceBook When copying from one platform to another, one has to go and redo the tags or they will not come up properly. If the the @ is the same in the two platforms, it should take that into consideration and not ask to re-enter. Incentivized Genevieve Leveille Principal Founder and CEO Read full review	The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them. Incentivized Venessa Pixton Customer Service Manager Read full review
Likelihood to Renew	The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made. Incentivized Richard Burgner Proprietor Read full review	No answers on this topic
Usability	The user interface is fantastic. Clear and easy to use. The layout and navigation is very well thought out enabling us to work quicker, and smarter. Moving around Agorapulse becomes second nature very quickly, which makes day to day workflows so much easier. The features included are comprehensive, especially the reporting. And having everything in one place for messaging and monitoring is a real help Incentivized Paul Gully Director Read full review	The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals. Incentivized Verified User Anonymous Read full review
Reliability and Availability	Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts Incentivized AW Ali Walton Digital Marketing Specialist Read full review	No answers on this topic
Performance	Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through. Incentivized AW Ali Walton Digital Marketing Specialist Read full review	No answers on this topic
Support Rating	Absolutely amazing customer service. Some of it seems very automated and feels like you are not talking to a person. It would be better if it was just a normal email platform that it was coming from. But overall super great customer service and the company is always willing to walk new members through the use of Agorapulse which is awesome. Incentivized CZ Carolyn Zonts Marketing Coordinator Read full review	Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried. Incentivized Verified User Anonymous Read full review
In-Person Training	I did not train in person Incentivized AW Ali Walton Digital Marketing Specialist Read full review	No answers on this topic
Online Training	The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had. Incentivized AW Ali Walton Digital Marketing Specialist Read full review	No answers on this topic
Implementation Rating	Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets Marianne Ho Head of Marketing Read full review	No answers on this topic
Alternatives Considered	I think Agorapulse is by far the most comprehensive platform and user-friendly. In my experience, the support on hand is responsive and easy to speak with through the online chat. Hootsuite, Adobe Express, and Buffer seemed limited in what they offer in comparison, particularly Adobe Express and Buffer. Both these platforms were clunkier for us to use and didn't offer as much in terms of listening and reporting. We used Hootsuite a few years ago and moved away from it before we developed our strategy, planning and reporting for social, so it might have the same capabilities as Agorapulse but the support and usability do not match. Incentivized Lily Waring Marketing Executive Read full review	When it comes to B2C marketing, we don't see any alternative as present in India to Meta Business Manager. However, we use youtube Ads to an extent yet we will stack Meta Business Manager higher. When it comes to B2B marketing, we feel Meta Business Manager lacks a bit and we go for more specific targetting via LinkedIn Ads and LinkedIn Sales Navigator. Also, for inbound lead generation we use Google Search Ads. Verified User Anonymous Read full review
Scalability	I'm not sure I understand what is meant by scalability. Incentivized AW Ali Walton Digital Marketing Specialist Read full review	No answers on this topic
Return on Investment	Agorapulse has been able to be the leading platform for us to maintain and grow our client base Clients tend to be frustrated with Agorapulse and often have trouble viewing the content leading us to consider other alternatives which would affect our ROI. Agorapulse does however, push us to utilize all its features, increase strategy, and in doing so, offer additional competitive packages. Incentivized Dylan Schoenbaum Director of Social Media Read full review	Meta Business Manager allows us to see all of our content posted to Instagram and Facebook in one place, which is valuable for basic-level engagement fluctuation data. Meta Business Manager doesn't really have tools to measure overall performance against ourselves or similar institutions, so even with years of content "banked" in its history, we still have to rely on outside tracking to determine our benchmarks. Facebook is still the primary place for our older audience to engage with our institution, so it's nice to be able to do most of our posting on Instagram where our primary audience is and carry over only what is relevant to Facebook through Meta Business Manager. Incentivized Verified User Anonymous Read full review
ScreenShots	Agorapulse Screenshots