Ahrefs vs. Serpstat

Ahrefs

382 Reviews and Ratings

Serpstat

28 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Ahrefs	Score9 out of 10	N/A	Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”	$99 per month
Serpstat	Score9 out of 10	Small Businesses (1-50 employees)	Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in any market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight:…	$59 per month

Pricing

Ahrefs

Serpstat

Lite: $99.00
per month
Standard: $179.00
per month
Advanced: $399.00
per month
Agency: $999.00
per month

Individual: $59
per month
Team: $119
per month
Agency: $479
per month

Pricing Offerings
Ahrefs	Serpstat
Free Trial
No	Yes
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	No

No setup fee

$59 per user

—

Each plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.

Community Pulse
Key User Insights
	Ahrefs	Serpstat
Considered Both Products	Ahrefs Dragan Nikolic Senior Product Marketer in Marketing at WPSerbia (Marketing and Advertising, 1-10 employees) Chose Ahrefs Ahrefs is the oldest of the tools and its index is gigantic in comparison. It also distinguishes between live and historical links which is important for determening the current value of a website. It lacks some of the onsite auditing tools which Serpstat Moz and even SE Ranking … Incentivized Helpful? Maddy Osman SEO Content Strategist in Professional Services at Madeline Osman (Marketing & Advertising, 1-10 employees) Chose Ahrefs After trying multiple premium and more affordable all-in-one SEO tools, alike, I'm confident that Ahrefs Site Explorer is the best value for the money with the most useful data for my SEO content projects. Incentivized Helpful?	Serpstat.com Drew Harrison Software Engineer at Kingmaker Software (Marketing & Advertising, 1-10 employees) Chose Serpstat Moz and Ahrefs are each behemoth in their own right and are certainly two of the top SEO tool companies in the market. While they may outperform Serpstat as far as data goes, Serpstat does offer a lot of features and functionality at a fraction of the price. I would love to … Incentivized Helpful? Evan Laird Senior Growth Marketing Manager in Marketing at Galactic Fed (Internet, 1-10 employees) Chose Serpstat Serpstat is what I would consider a poor man's SEMRush. Although Serpstat is still a great tool, I feel like it's data (especially in competitive research, and PPC research) isn't as accurate or in-depth as SEMRush. Serpstat is much cheaper which makes it a worthwhile tool for … Incentivized Helpful? Dragan Nikolic Contributor in Marketing at WPSerbia (Marketing and Advertising, 1-10 employees) Chose Serpstat Serpstat is right there with the best SEO tools right now. Their support is great and they're very enthusiastic with new features added every month. While their link index and the number of websites they crawl every month is not as good as Ahrefs or improved Moz, it easily … Incentivized Helpful? Armand Panganiban Managing Editor in Corporate at Mayumi Publishing (Marketing & Advertising, 1-10 employees) Chose Serpstat Serpstat is a great SEO reporting tool on its own that I primarily use for reporting and as an additional reference. The other tools that I use are also good but serve a different purpose. For example, Squirrly and Yoast are WordPress plugins for easy adjustments of onsite … Incentivized Helpful? Joe Gatto VP of Marketing & International Business Development in Sales at ePaymints (Financial Services, 1-10 employees) Chose Serpstat Serpstat is much cheaper than other SEO tools & just as good. It's the ideal tool for someone who needs more than the free SEO tool, but cannot afford Moz, etc. Any business that does content marketing needs a tool like this, and Serpstat is perfect for small businesses because … Incentivized Helpful? Mitch Lee SEO Manager in Marketing at ConnectWise (Computer Software, 501-1000 employees) Chose Serpstat Serpstat is up there with the list of industry products, but fails to outshine them. All of the industry tools do the same thing, but each tool has their own features and differentiation that set them apart from one another. Serpstat seems to be the simple or generic version, … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Ahrefs

Serpstat

Comparison of SEO features of Ahrefs and Serpstat
Feature	Ahrefs 7.8 71 Ratings	Serpstat 9.0 15 Ratings
Keyword analysis	9.568 Ratings	10.015 Ratings
Backlink management	8.569 Ratings	8.014 Ratings
SERP ranking tracking	9.467 Ratings	9.015 Ratings
Page grader	5.261 Ratings	10.011 Ratings
Competitive analysis	9.469 Ratings	8.015 Ratings
Site audit / diagnostics	8.064 Ratings	10.015 Ratings
Site recommendations	5.660 Ratings	8.08 Ratings
Task management	7.032 Ratings	9.04 Ratings

Comparison of SEO Channels features of Ahrefs and Serpstat
Feature	Ahrefs 7.5 62 Ratings	Serpstat 9.6 14 Ratings
Local SEO	8.450 Ratings	10.012 Ratings
Social SEO	6.147 Ratings	9.57 Ratings
Mobile SEO	6.046 Ratings	9.05 Ratings
Global SEO	9.656 Ratings	10.013 Ratings

Comparison of SEO Platform & Account Management features of Ahrefs and Serpstat
Feature	Ahrefs 8.9 59 Ratings	Serpstat 10.0 13 Ratings
Multi-domain support	9.456 Ratings	10.013 Ratings
Integration with web analytics tools	8.429 Ratings	10.08 Ratings

User Ratings
	Ahrefs	Serpstat
Likelihood to Recommend	9.7 (76 ratings)	9.0 (15 ratings)
Likelihood to Renew	10.0 (5 ratings)	10.0 (1 ratings)
Usability	9.3 (4 ratings)	7.0 (2 ratings)
Support Rating	8.8 (14 ratings)	10.0 (2 ratings)