Ahrefs vs. AuthorityLabs, by Traject

It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.

Incentivized

• Keyword tracking and SERP results for organic and paid campaigns for a large volume of keywords.
• Less appropriate if you want a deeper dive for SEO diagnostics and identifying potential fixes.

Incentivized

• Their backlink database is still one of the most up to date we've seen when compared to similar tools.
• The user interface is very intuitive and easy to learn.
• They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.

Incentivized

• Very simple interface that makes it easy to see what's most important - keyword rankings and their performance.
• Uploading new keywords was very easy - you could type in them in or upload a spreadsheet.
• Customizing data - we liked that we could filter our data in different ways.

Incentivized

• Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
• For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.

Incentivized

• Doesn't do much more than track rankings and suggest keywords.
• Doesn't provide diagnostics or recommendations for improvement.
• This may have changed since we last used it, but keyword recommendations were not consistently useful.

Incentivized

Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get

Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.

Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.

Incentivized

This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.

Incentivized

It's competitive with Semrush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS competitive and on par with the tools that are one level below those big enterprise tools.

Incentivized

On the plus side, for relatively small keyword tracking projects, AuthorityLabs costs less and is simpler to use than these tools. However, it is also much more limited. SEMRush or Serpstat are better options if you also need diagnostics, backlink analysis, simple brand monitoring, and other functions beyond keyword rank position tracking.

Incentivized

• Ahrefs has helped save hours of work because it functions as an all-in-one SEO tool. Before Ahrefs, I would have to switch toolsets multiple times, compile the reports, then organize data. Ahrefs as an all in one helped managed the chaos that having too many tools create.
• Backlink data is crucial to predicting content success. Ahrefs has provided us with better backlink data, allowing our predictions to be more accurate.
• Ahrefs has helped us cut away from having another rank tracker subscription. Their rank tracking tool is good enough to not warrant a dedicated rank tracker, helping us save on costs.

Incentivized

• Because it is a service offered at a low price-point, it is worthwhile.
• It provides an easy to use and simple to navigate interface for monitoring keywords that may be desired for future SEO targeting.

Incentivized