Ahrefs vs. WebCEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ahrefs
Score 9.0 out of 10
N/A
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$99
per month
WebCEO
Score 10.0 out of 10
N/A
Web CEO is a SaaS-based, enterprise-level SEO platform comprised of 24 online tools for digital agencies. It has a language wiki that the vendor reports is actively used by 200,000 users to keep the interface multilingual (available in English, Arabic, Simplified Chinese, Traditional Chinise, Danish, Dutch, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish, Ukrainian, Greek, Brazilian and…
$36
per month per user
Pricing
AhrefsWebCEO
Editions & Modules
Lite
$99.00
per month
Standard
$179.00
per month
Advanced
$399.00
per month
Agency
$999.00
per month
Solo
$36
per month per user
Agency Unlimited
99 + scanning fees
per month
StartUp
$119
per month
Corporate
$299
per month
Offerings
Pricing Offerings
AhrefsWebCEO
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSOLO: 1 project, 100 unique keywords, 5 SERP scan depth, weekly automated scanning, 1,000 pages audited; 1,000 backlinks analyzed. STARTUP: 5 projects; 750 unique keywords; 5 SERP scan depth; weekly automated scanning (manual scanning on demand); 5,000 pages audited (1,000 pages/project); 10,000 backlinks analyzed (2,000 backlinks/project); branded SEO reports; 5 SEO leads per day. AGENCY UNLIMITED: unlimited projects ($2 per project/mo); unlimited keywords with Unlimited search engines ($4/1,000 rank queries); 10 SERP scan depth; monthly/weekly/daily automated scanning (manual scanning on demand); unlimited pages audited; unlimited backlinks analyzed ($8/10,000 backlinks found); branded SEO reports; 5 SEO leads per day + unlimited leads for an extra cost; SEO audit button on your site; White-label SEO tools on a domain ($40/mo); SEO tools API, full functionality; White-label support & training; all scanning except for rankings and backlinks at no extra cost. CORPORATE: 30 projects; 2400 unique keywords; 5 SERP scan depth; weekly automated scanning (manual scanning on demand); 150,000 pages audited (5,000 pages/project); 180,000 backlinks analyzed (6,000 backlinks/project); branded SEO reports; 5 SEO leads per day; SEO audit button added to the site.
More Pricing Information
Community Pulse
AhrefsWebCEO
Considered Both Products
Ahrefs
Chose Ahrefs
The User Interface and usability of the tool makes it very pleasant experience to use on a regular basis. Keyword research and topical clustering on the fly is really easy with SERP overviews and competitor keywords/traffic insights. SEMrush is a little less user friendly and …
Chose Ahrefs
Ahrefs is easier to use, their features deliver understandable and logical recommendations, and in my opinion and most importantly — they list parent topics, which is huge when designing/redesigning a website.
Chose Ahrefs
It's competitive with SEMRush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS …
Chose Ahrefs
We found the user interface of Ahrefs slightly better than the rest. Also, the details involved in the outputs we more informative. For example, once an audit is done, the steps that are involved in fixing that issue are well explained in Ahrefs. Also, I found Ahrefs backlink …
Chose Ahrefs
Screaming Frog is a handy tool when it comes to performing technical SEO audits and improving technical aspects of SEO. But Ahrefs on the contrary is a strategic SEO tool that can help you do holistic SEO. This includes features like performing keyword research, building links, …
Chose Ahrefs
In my experience, Ahrefs and SEMrush are both powerful tools for improving SEO and content marketing efforts. However, I chose to use Ahrefs over SEMrush for a few reasons. Firstly, Ahrefs has a stronger focus on backlink analysis and identifying potential link building …
Chose Ahrefs
In my organizaion we are also using Semrush, but prefer Ahrefs as Semrush sometimes doesn't show keywords where there are low search rates.
Chose Ahrefs
With the digital initiatives we have currently underway, both are really valuable so we keep them both. The digital ecosystem changes so rapidly that only relying on one SEO tool is, in my opinion, not a great idea, as each has its own strengths and weaknesses. And the cost is …
Chose Ahrefs
Ahrefs provides more accurate and important data compared to other services. It has become a very trusted service among the SEO community and collected tremendous amount of data over the years of operation. Ahrefs is designed to meet the needs of a very demanding SEO expert, …
Chose Ahrefs
Ahrefs is one of the best platforms available in the market dealing in developing online SEO tools and free educational material for marketing professionals. It has all the best features related to SEO and gives all the performance and analytics based on digital presence.
Chose Ahrefs
Ahrefs is the most comprehensive tool we've used for providing SEO and performance analysis for our website clients. It's an essential part of our analytics stack, along with Google products. It doesn't require downloading and installing software, and it's more robust and user …
Chose Ahrefs
Ahrefs is more flexible for a large organization and overall has more features than competitors packed within a single tool. Other tools just don't have as much ability as the Ahrefs tool does. We also found the UI to be overall better on Ahrefs and easier to understand than …
Chose Ahrefs
Ahrefs has the best backlink data even compared to funded competitors. On top of that, their analysis and tutorials make it possible to get value easily. Monitoring your website, your competitors, and finding SEO opportunities is very easy and there are some sophisticated …
Chose Ahrefs
Ahrefs is my clear choice when I need to better understand the link profile of my clients' websites as its database is unmatched. However, when it comes to keyword research, it is second only to SEMrush. I wouldn't say that it's worse than SEMrush as each is focused on …
Chose Ahrefs
I used to use Moz a lot and it is also a great tool. However, I found the Ahrefs UI was much friendlier and easier to navigate. I also like the specific use cases shown in the Ahrefs blog, which are much easier to follow and implement when using the Ahrefs tool itself. This …
Chose Ahrefs
Ahrefs provides a lot more data, in a lot more detail - and tells you exactly why it matters.
Moz is a nice tool - the UI is easier to navigate and there are more prompts for new users - but anyone doing serious work will do better with Ahrefs.
Chose Ahrefs
Sadly we are coming [to] terms that even trough there are more and more options that Ahrefs has they are still incomplete or not working good enough. And the most important options (like frequent updates on rankings) are behind the most expensive membership.

Right now we mainly …
Chose Ahrefs
Semrush and BuzzSumo are also good tools. Semrush is hardcore and technical; if you outgrew Ahrefs as an SEO practitioner and were doing intense work for one big client, I'd highly recommend it. BuzzSumo is more for a social media manager; it provides huge shortcuts for …
Chose Ahrefs
Ahrefs has more features and more accurate data than its competitors. While both Moz and Majestic are great tools and can be used as complimentary to Ahrefs, if you have to choose one tool, definitely choose Ahrefs. It has the biggest database of links and better stats for …
Chose Ahrefs
Ahrefs Site Explorer gives us an easier way of obtaining backlinks when we're doing link building, whereas with other products I have a more difficult time finding viable backlinks. The keyword list you can export from Ahrefs is also a lot more clear than in other products …
Chose Ahrefs
The closest competitor to Ahrefs Site Explorer would likely be SEMRush. Ahrefs seems to have a significantly larger amount of data to work with. They claim that their service is powered by the second most active crawler in the world, next to Google.
WebCEO
Chose WebCEO
Of course, each of these tools has its pros and cons, but Web CEO provides by far the most insights about your website and your competitors and helps you to take informed action to improve your ranking and site traffic.
Chose WebCEO
WEB CEO covers many aspects of SEO both onsite and off-site. We have used a wide selection of tools and found that using WEB CEO covers everything we need. Some tools we have used are too niche and specialise in one or the other.

Chose WebCEO
It isn't the best bit of software. It does have its charming touches, but when it comes down to it, it is going to struggle against the big boys. SEO Monitor will eat it for breakfast. I think a few decent UK tweaks could make this into a true contender
Chose WebCEO
I used to use IBP which is a very good tool but after many years I found that the benefits of WebCEO's online tools were able to outperform the results that we were getting with other tools. By moving to WebCEO we are able to reduce time spent on individual tasks and use the …
Chose WebCEO
We use different tools for different aspects of SEO, but WebCEO stacks up to all of them for most applications and could be used as a single tool for a majority of SEOs. For a specialty and advanced agency-level SEO, it is one in a suite of other tools that I recommend.
Chose WebCEO
Web CEO stacks up adequately against other basic ranking reporting tools. We ultimately chose Web CEO for its competitive ranking reporting and control over building keyword groups and labeling keyword sets. It also integrates the best into our reporting than other platforms' …
Chose WebCEO
Web CEO is very good against the alternatives. It has a better interface, more alternatives to tracking sites, and lots of opportunities to apply but it fails when we talk about social signs and social insights. But overall it’s one of the best online software products in the …
Chose WebCEO
Web CEO is just as effective as any tool out there. The main focus is on website performance related to keywords and other SEO indicators (back links, content marketing, visitor data). The company is loyal to their customers and are regularly providing updates and improvements …
Chose WebCEO
I have found limitations using WebCEO (or any other general SEO software) versus dedicated function software. WebCEO might work fine for a small company or individual working with a single site but an agency working with multiple large clients where expectations are high and …
Chose WebCEO
This is not my primary job function any more and I haven't used other products. I have used Alexa for some research and Compete and maybe a few other online programs but recently I tried Web CEO again but since we use a third party agency for our web design it was hard to pull …
Chose WebCEO
I have used all these tools below:
  • RavenTools is great but if you need daily keyword tracking, or even at a local level then Raventools can't provide this.
  • Ahrefs can give you even more data than Web CEO on your backlinks, but you can find almost everything from Ahrefs already in …
Chose WebCEO
While SEO PowerSuite utilizes just as much data, Web CEO does a better job at the KPIs that matter. MOZ can be fragmented in interface and reports a lot of data, some of which is less important to strategy overall. Web CEO is the most thorough in terms of the organic and paid …
Chose WebCEO
The major purpose of using software is to increased leads and convert them into sales. The SEO applications I reviewed based on both standard SEO features and elements that make each one stand out from the rest is Raven SEO and Ahrefs tool. These tool allows us to represent …
Chose WebCEO
We looked at several other products, trialled some of them, but Web CEO was more feature rich than many and gave the best ROI of any that we looked at.
Chose WebCEO
I have used Google Adwords/Analytics, and I feel the ease of use, and general layout of the program is more straightforward than analytics. In Google, many times you have to watch a video or do a live chat to even figure out where something you are looking for is. Web Ceo is …
Chose WebCEO
We currently own and have used iBusinessPromoter, SEO ELITE and SEO Profiler (we actually still have an account). We compare the effectiveness and accuracy of WEB CEO to those other products. We've been in business over 15 years and have tried a lot of products and services, …
Features
AhrefsWebCEO
SEO
Comparison of SEO features of Product A and Product B
Ahrefs
7.8
Ratings
1% above category average
WebCEO
8.5
Ratings
9% above category average
Keyword analysis9.50 Ratings8.00 Ratings
Backlink management8.50 Ratings7.00 Ratings
SERP ranking tracking9.40 Ratings10.00 Ratings
Page grader5.20 Ratings9.00 Ratings
Competitive analysis9.40 Ratings10.00 Ratings
Site audit / diagnostics7.90 Ratings9.00 Ratings
Site recommendations5.50 Ratings9.00 Ratings
Task management7.00 Ratings6.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ahrefs
7.5
Ratings
1% below category average
WebCEO
7.8
Ratings
3% above category average
Local SEO8.40 Ratings9.00 Ratings
Social SEO6.10 Ratings5.00 Ratings
Mobile SEO6.10 Ratings8.00 Ratings
Global SEO9.60 Ratings9.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ahrefs
8.9
Ratings
5% above category average
WebCEO
8.7
Ratings
3% above category average
Multi-domain support9.40 Ratings8.30 Ratings
Integration with web analytics tools8.40 Ratings9.10 Ratings
Best Alternatives
AhrefsWebCEO
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AhrefsWebCEO
Likelihood to Recommend
9.7
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
9.7
(0 ratings)
Usability
9.2
(0 ratings)
8.5
(0 ratings)
Support Rating
8.8
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
7.9
(0 ratings)
User Testimonials
AhrefsWebCEO
Likelihood to Recommend
It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
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If you are just wanting to have a web page without any idea of wanting to gain exposure for it via Google or social media channels then WebCEO is probably not for you. However, if you are like me and my Graceful Touch blog project where building a stronger and stronger backbone of digital success is important to you then WebCEO is without question your number one place to go.
Read full review
Pros
  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Read full review
  • The support team at WEB CEO are probably one of the best we have come across! They are always on the ball and answer all and any questions we have within a quick timeframe!
  • The on-page optimisations and page scores go quite in depth allowing you to understand what is holding a page back. You can also customise what you want the on-page optimisations to be. There are settings to turn off a ranking factor, extremely handy for certain projects!
  • The internal link structure analysis is extremely useful to help see your most authoritative pages. This enables you to help direct your links to your most important pages and see what pages are linked together.
Read full review
Cons
  • Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
  • For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
Read full review
  • We are very happy with WebCEO and they are always responsive and have implemented many of our team's recommendations. Most recently we have suggested they work on a system that would allow for factoring whether a ranking was a local stack, organic, answer box, and provide an at a glance rating. Something like 1-1-1, where each dash would signify a first page ranking, so first dash would be answer box, next local stack, next organic, etc...
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Likelihood to Renew
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
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Unlike many of the other SEO analysis tools on this list, which focus primarily on your site’s SEO activities, Web CEO digs deeper into company’s online marketing strategy including email campaign, shortened URL service, creating landing page for webinars, social media push activities.
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Usability
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
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The UI is awesome and the recently redesigned the entire product. This isn't like Hootsuite which stays stagnant for years. It looks modern and functions like a modern tool. It can be a little sluggish at times but that is partially due to it querying so much amazing data at once :)
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Support Rating
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
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Most support networks focus on answering questions as WebCEO does. With my experience with WebCEO, I now call those the average support providers. Then there are the exceptional support providers who really go to the next level in making sure you are taken care of. While WebCEO certainly does this I've decided to remove them from qualifying at this level. Instead, I made a whole new category for their support called extraordinarily amazing. They respond in a timely fashion. Offer great value along the way. But then even have fun what with their unnecessary but great graphics that they include in their support. This is the upper edge of everything and leaves me with a huge smile on my face.
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Implementation Rating
No answers on this topic
No. The difficulties were much of our own making. The installation of the software was simple and trouble free but our own initial use was less straightforward and we did not thoroughly think through how certain aspects of the system would be used. Thus we had initial inconsistency between different users of the system, which had to be resolved later.
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Alternatives Considered
It's competitive with Semrush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS competitive and on par with the tools that are one level below those big enterprise tools.
Read full review
I used to use IBP which is a very good tool but after many years I found that the benefits of WebCEO's online tools were able to outperform the results that we were getting with other tools. By moving to WebCEO we are able to reduce time spent on individual tasks and use the data compiled to quickly implement solutions on our clients' sites.
Read full review
Return on Investment
  • Ahrefs has helped save hours of work because it functions as an all-in-one SEO tool. Before Ahrefs, I would have to switch toolsets multiple times, compile the reports, then organize data. Ahrefs as an all in one helped managed the chaos that having too many tools create.
  • Backlink data is crucial to predicting content success. Ahrefs has provided us with better backlink data, allowing our predictions to be more accurate.
  • Ahrefs has helped us cut away from having another rank tracker subscription. Their rank tracking tool is good enough to not warrant a dedicated rank tracker, helping us save on costs.
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  • I would say that as a tool. Web CEO has a decent amount of kick to it. I just think that it is lacking that knockout punch that its competitors have
  • The social metrics and competitor metrics are great, they just don#t have that zing to them. I think some GUI tweaks would move Web CEO onto the next level. It is a pity, as Web CEO is one step from greatness.
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ScreenShots

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

WebCEO Screenshots

Screenshot of Project DashboardScreenshot of Keyword ResearchScreenshot of Rank TrackingScreenshot of My BacklinksScreenshot of Site AuditScreenshot of Competitor Metrics