Airship vs. DirectIQ

Airship

Airship

54 Reviews and Ratings

DirectIQ

DirectIQ

1 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Airship	Score 8.5 out of 10	N/A	The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.	N/A
DirectIQ	Score 8.0 out of 10	N/A	DirectIQ, a New York based email marketing company founded in 2008, offers their flagship platform for use by smaller companies who need the core features of list management, email and campaign creation and management, and reporting and a modest price. DirectIQ also connects campaigns to social networking spaces (e.g. Twitter) and integrates with popularly used programs for contact & file management, and metrics (e.g. Google Analytics, Dropbox, Freshbooks, etc.). The platform is extensible via…	N/A

Pricing

Airship

DirectIQ

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Airship	DirectIQ
Free Trial
Yes	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Airship	DirectIQ
Considered Both Products	Airship MG Maxwell Green Marketing Consultant Chose Airship My supervisor chose Airship so I wasn't part of the evaluation process. Incentivized Helpful? Verified User Anonymous Chose Airship They are the only Application/Push vendor we have used since I started w/ the company about 4 years ago. I believe we have sued them since 2016 or so. Incentivized Helpful? Verified User Anonymous Chose Airship Airship allows for more uses for a better value and is more of a focused outreach for the parishioners, and much easier to use with mobile devises. Incentivized Helpful? Verified User Anonymous Chose Airship We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop … Incentivized Helpful? RS Raj Shah Product Lead Chose Airship Airship have a very different set of features, we could not find an exact match of it. Incentivized Helpful? Verified User Anonymous Chose Airship Easy user interface and seamless integration. Great Customer engagement Incentivized Helpful? DB DeAnn Brandel Office/Communications Manager Chose Airship Airship allows for more uses for a better value and is more of a focused outreach for the parishioners, and much easier to use with mobile devises. Incentivized Helpful? Verified User Anonymous Chose Airship We use Sailthru for emails. We have not used them for pushes so I can't compare the two. Incentivized Helpful? Kailash Nagarajan Solutions Architect Chose Airship The above mentioned products were evaluated for initial RFQ process however Airship was awarded for the robustness and ease of use, and its strategy aligns with Vodafone's App usage engagement Incentivized Helpful? Firman Syamsudin Marketing Technology Lead Chose Airship Airship is superb in customer support against all others. Even though I feel CleverTap may be a better choice but probably will not be as easy as Airship when setting them up and operating it. As for MoEngage, the last experience I had was simply not good enough, but that was … Incentivized Helpful? Verified User Anonymous Chose Airship I have also worked with Vibes, Salesforce, Pendo, and Swrve for mobile app marketing efforts, and I always come back to airship as delivering the best Push and In-App messaging capabilities. If you want a full service platform for Push and In-App messaging rather than … Incentivized Helpful? Brian L. Clark Senior Editor, Digital Chose Airship There was a time when we went off Urban Airship and went to Spreed. We were using Spreed's app, so there was much better integration on push notifications. The push notification took readers directly into the story. When we moved from Spreed to our own native app, we went back … Incentivized Helpful?	DirectIQ No answer on this topic

Best Alternatives
	Airship	DirectIQ
Small Businesses	OneSignal Score 8.0 out of 10	Mad Mimi Score 10.0 out of 10
Medium-sized Companies	Flurry Analytics Score 9.0 out of 10	VerticalResponse Score 10.0 out of 10
Enterprises	Flurry Analytics Score 9.0 out of 10	Emma by Marigold Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Airship	DirectIQ
Likelihood to Recommend	8.9 (0 ratings)	- (0 ratings)
Usability	6.0 (0 ratings)	- (0 ratings)
Support Rating	9.0 (0 ratings)	- (0 ratings)

User Testimonials
	Airship	DirectIQ
Likelihood to Recommend	Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs. Incentivized SA Shahzeb Alam Marketing Automations Specialist Read full review	No answers on this topic
Pros	Setting up the target audience within Airship using attributes is one of my favorites. Airship has a very user-friendly interface with detailed documentation for self-help. I also enjoy the training sessions, articles and reports Airship organized as those are very insightful and useful. Incentivized Verified User Anonymous Read full review	No answers on this topic
Cons	The automated A/B testing winner selection and application should be added The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape Faster and more reliable servers around the globe Making more detailed use cases and tutorials to be followed can simplify things for users Incentivized Firman Syamsudin Marketing Technology Lead Read full review	No answers on this topic
Usability	The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there. Verified User Anonymous Read full review	No answers on this topic
Support Rating	I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had. Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	I have also worked with Vibes, Salesforce, Pendo, and Swrve for mobile app marketing efforts, and I always come back to airship as delivering the best Push and In-App messaging capabilities. If you want a full service platform for Push and In-App messaging rather than configuring these channels through something that is no cost such as Firebase, then i would recommend Airship. Verified User Anonymous Read full review	No answers on this topic
Return on Investment	The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download Incentivized Kailash Nagarajan Solutions Architect Read full review	No answers on this topic
ScreenShots	Airship Screenshots