Airship vs. EZ Texting

Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.

Incentivized

It is great to reach people who have given you their phone numbers. You can connect with leads and customers, strengthening rapport and staying in touch with them. They work well with Facebook ads through the Zapier connection, allowing you to follow up with prospects. However, if a business cannot access its leads' phone numbers, the tool will not be of much use. I know of a senior care company that was in business for years but relied strongly on email marketing. They did not ask for their leads' phone numbers and, therefore, did not find EZ Texting useful. That is expected from a company that does not ask prospects for their phone numbers.

Incentivized

• Setting up the target audience within Airship using attributes is one of my favorites.
• Airship has a very user-friendly interface with detailed documentation for self-help. I also enjoy the training sessions, articles and reports Airship organized as those are very insightful and useful.

Incentivized

• Easy to use web interface.
• The ability to set up our main business phone to receive texts is fantastic.
• There are an abundance of features we haven't even explored yet but look forward to doing so!
• The mobile app is great alternative when a desktop or laptop isn't available.

Incentivized

• The automated A/B testing winner selection and application should be added
• The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
• Faster and more reliable servers around the globe
• Making more detailed use cases and tutorials to be followed can simplify things for users

Incentivized

• Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
• I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
• The app didn't work if I used google SSO - i couldn't ever get signed in.

Incentivized

We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.

Incentivized

The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.

I think it is straightforward to use. UX is always challenging, and the platform does an excellent job of making it easy enough to use. However, it's not 100% intuitive and takes just a bit of figuring out, so I gave it an 8 / 10. It's easy enough as is, but of course, it could always be better.

Incentivized

We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).

Incentivized

It works pretty well but sometimes things don't work the way you would assume, IE marking messages as read is not as intuitive

Incentivized

I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.

EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!

Incentivized

allow plenty of time for integration - time is definitely a factor. We had to wait about a week before the product was completely usable. Customer support was very helpful. though. Very much worth the wait, I think. Allow plenty of time for integration. Lots and lots of time needed.

Incentivized

I have also worked with Vibes, Salesforce, Pendo, and Swrve for mobile app marketing efforts, and I always come back to airship as delivering the best Push and In-App messaging capabilities. If you want a full service platform for Push and In-App messaging rather than configuring these channels through something that is no cost such as Firebase, then i would recommend Airship.

We have never considered or looked into any other system. We were very much just trying to fix a gap in our internal system as quickly and easily as possible. EZ Text was one of the first options that came up. We did a free trial, and it seemed easy (EZ) enough to use and fair in price, so we moved forward.

Incentivized

We haven't really utilized it for this purpose but it does seem like there are a lot of great options you can utilize.

Incentivized

• The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
• Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download

Incentivized

• Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
• Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.

Incentivized