Airship vs. Goolara Symphonie

Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.

Incentivized

Goolara comes with awesome features like A/B Splits, Dynamic Content, Triggered Email and more. The highlight is that Goolara provides all these enterprise-level email marketing features within an affordable price range. Goolara works well in data control like archiving, custom tables, dashboard controls and segmentation. There is another notable feature is "Fix After Sending". If you make a mistake while sending the email, Goolara will let you fix it even after you have started sending.

Incentivized

• The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
• The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
• As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product

Incentivized

• Advanced Email Features
• Calendar Dashboard
• Awesome Visual editor
• Triggered Email
• Dynamic Content
• Transactional Email

Incentivized

• The automated A/B testing winner selection and application should be added
• The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
• Faster and more reliable servers around the globe
• Making more detailed use cases and tutorials to be followed can simplify things for users

Incentivized

• Need more Flexible Plans
• Should add a Demo Page on the home page
• More templates are always welcome

Incentivized

The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.

I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.

We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.

Incentivized

We tried both MailChimp and SendPulse. SendPulse should improve the autocomplete fields and it comes with fewer templates. MailChimp lacks in more integration with other programs and software. Once you create a template on MailChimp, it seems difficult to edit. Goolara works perfectly with auto-responders, has an advanced bounce tracking system, mailing frequency limits, and more. I'm sure you won't regret once you are ready to set with Goolara.

Incentivized

• The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
• Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download

Incentivized

• All in One Email tool. We won't need another tool for the same functionalities.
• Powerful built-in visual editors help us to work in the same place without navigation to other pages.
• Calendar Dashboard lets us see all future work at a glance.

Incentivized