Airship vs. iZooto

Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.

Incentivized

iZooto is great if you have a case where you are selling something to consumers on your site. Or are looking to re-target them after they came to you. It may not be suited for targeting existing customers of a SaaS company who have already been acquired, when you've got the user locked in. However it can be useful to retarget the top level funnel of a SaaS company and increase leads.

Incentivized

• Setting up the target audience within Airship using attributes is one of my favorites.
• Airship has a very user-friendly interface with detailed documentation for self-help. I also enjoy the training sessions, articles and reports Airship organized as those are very insightful and useful.

Incentivized

• iZooto allows us to keep up to date with various browser developments & push notification standards that keep evolving.
• iZooto allows us to re-target users who viewed a particular product, or products in a certain price range or users from a certain location or all all of these together.
• iZooto allows us to monetise our push notifications without any extra effort.

Incentivized

• The automated A/B testing winner selection and application should be added
• The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
• Faster and more reliable servers around the globe
• Making more detailed use cases and tutorials to be followed can simplify things for users

Incentivized

• Their WordPress plugin works but is a bit glitchy when you try to override a post's default settings in the notification
• More opportunities to brand the opt in prompt would be great -- with, say, our logo, though I am not sure it's supported by browsers
• There is no clear way to UNSUBSCRIBE from prompts, unlike with OneSignal.

Incentivized

The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.

I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.

They were on top of things right away when I reported an issue with their WordPress plugin, or when I needed to switch from Shopify to WordPress. Very hands-on and responsive. They have built-in live chat support in their app, though it would be nice if they incorporated it into their WordPress plugin too, so I didn't have to leave WordPress to report issues.

Incentivized

I have also worked with Vibes, Salesforce, Pendo, and Swrve for mobile app marketing efforts, and I always come back to airship as delivering the best Push and In-App messaging capabilities. If you want a full service platform for Push and In-App messaging rather than configuring these channels through something that is no cost such as Firebase, then i would recommend Airship.

OneSignal is free up to a very high limit, whereas iZooto is paid. But OneSignal is only suitable for posting notifications about news articles, whereas iZooto has cart abandonment. That alone makes it a no brainer. Also, the custom prompts to subscriptions add a nice touch and a way to start a non-generic relationship from the very first touch.

Incentivized

• The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
• Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download

Incentivized

• I bought iZooto as a lifetime deal when it was on early beta, so the ROI is high. I am about to transition a major news property I manage on to iZooto from OneSignal as it allows for easy segmentation and cart recovery, which OneSignal does not offer, at least anywhere near as easily.
• We spend up to $20 on user acquisition, and since implementing iZooto, that number has gone down to closer to $15. Still, I cannot say if the whole gain is from iZooto, as attribution is messy, but I'm sure it has contributed to our efficiency.
• Push notifications are the 4th highest source of referrals for us, so it's bringing users back.

Incentivized