Alpine IQ vs. Sprinklr Marketing

I think Alpine IQ is an excellent platform, especially for the challenging cannabis industry. In my experience, they take the guesswork out of preparing compliant campaigns and give us access to our data in a way that makes it actionable and easy to digest.

Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform

Incentivized

• Customizable email and text campaigns make it easy to brand our messaging.
• In my experience, audience segmenting is easy and very robust for precise targeting.
• In my opinion, analytics and reporting are easy to understand.

• Allows you to share and suggest pieces of content to other entities within the organization.
• Has great reporting with lots of filters to drill down to the information you need.
• It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.

Incentivized

• I wish there was an option to add a-la-carte features to their plans, because the difference in cost between starter plans and the next step up is too much for us to afford.
• More features available to the starter packages would be nice.

• Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
• Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
• Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights

Incentivized

Very responsive team, always ready to jump on a call or provide any other ad-hoc support, both for the central team as well as for the markets. I appreciate the opportunity to organise onboarding calls with the markets when we identify any needs in terms of trainings/upskilling

Incentivized

We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use.

Incentivized

• So far we have seen higher open and conversion rates than previous messaging platforms.
• The way it integrates with our POS makes it much easier on our team to use and to encourage customers to sign up for the loyalty program.

• Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action.
• As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI.

Incentivized