Altify vs. Scratchpad

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Altify
Score 10.0 out of 10
Enterprise companies (1,001+ employees)
Altify’s suite of Salesforce native solutions guide and coach sellers to identify and map key relationships, uncover business insights, align sales processes to buying processes, qualify, manage and execute deals, and grow wallet share in accounts.N/A
Scratchpad
Score 9.7 out of 10
N/A
Scratchpad is a productivity tool for account executives, built for sales to update Salesforce, take sales notes, and daily todos. The software can be installed as a Google Chrome plugin or as a web application. It connects to Salesforce and provides an interface where sales professionals can keep all their notes, process workflows, spreadsheets, and tasks. Co-founders Pouyan Salehi and Cyrus Karbassiyoon started the company in San Francisco, California in 2019.
$0
user / month *up to five users per company
Pricing
AltifyScratchpad
Editions & Modules
No answers on this topic
Free
$0
user / month *up to five users per company
Premium
$19
per user / month (billed annually)
Team
$39
user / month (billed annually)
Business
Custom pricing
Offerings
Pricing Offerings
AltifyScratchpad
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AltifyScratchpad
Considered Both Products
Altify
Chose Altify
While Skuid is not a match to what Altify does in terms of capabilities, Skuid did allow us to natively create the functions that we needed within the business in a way that was more useful than the Altify tools out of the box functionality. Altify does not offer anything for a …
Scratchpad
Chose Scratchpad
Scratchpad's pipeline views allow for better forecasting. This saves me time using multiple tools and views to get a better pulse of where I am at and where I need to be. I selected Scratchpad as it was recommended to me by a colleague, and once he showed me how he was using …
Chose Scratchpad
It doesn't. Scratchpad is more agile and much easier to use as a seller managing a large patch with lots of opportunities. SAP is robust but is far more complicated and involves a lot more inputs to get the same outputs that you can get with Scratchpad in half the time and …
Chose Scratchpad
I can't think of another tool similar to Scratchpad. The only other sales productivity tool that I've used in the past is Mixmax which is also an excellent tool. Mixmax has more features embedded in Gmail with the ability to view and edit Salesforce fields like Scratchpad, but …
Chose Scratchpad
Scratchpad is just a much more enjoyable way of interacting with Salesforce for the features it currently supports. It's not an alternative to Salesforce, it's an alternative UX for certain daily activities in SF, and it's great at that.
Chose Scratchpad
Before finding Scratchpad, logging account movements and mapping were done over OneNote (account management), Excel (pricing), and Word (call notes). Now I can get rid of the OneNote and Word aspects as they both sit on Scratchpad that links directly back to SF. This has helped …
Chose Scratchpad
I prefer the usage and benefit of Scratchpad over Coda, and easier & faster to use than Salesforce. I feel Coda has very little benefit (basically google page), but Scratchpad helps me stay organized for opportunities & discovery notes which is crucial. I highly suggest …
Chose Scratchpad
Scratchpad is far better and has way more ability to make changes than IQ does.
Chose Scratchpad
Scratchpad has more out-of-the-box features like centralized note-taking and the ability to pull in reports.
Chose Scratchpad
Scratchpad customizations stay within the margins of rules set by our organization. We didn't do a deep dive of Dooly and can mainly speak to the quality and effectiveness within Scratchpad. Currently, my entire team of 10 reps is using it, and we all have found usefulness. …
Chose Scratchpad
Before Scratchpad, I made all updates through Salesforce. Reports don't load super quickly and can be tough to change. Scratchpad makes this much easier.
Chose Scratchpad
I haven't ever used anything else other than your typical pen and paper or notes section on my Mac. I wouldn't have any info on how they stack up compared to the competition. I would venture to say they are the only ones trying to change sales reps' lives. It's just what they …
Chose Scratchpad
I selected Scratchpad because the depth of integration within Salesforce is very useful; I don't have to use a separate application than what I'm already using, Scratchpad is imbued within my Chrome and SFDC instances. Their free capabilities don't block you from viewing notes …
Chose Scratchpad
Only compared to Salesforce functionality
Best Alternatives
AltifyScratchpad
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Paperflite
Paperflite
Score 9.3 out of 10
Paperflite
Paperflite
Score 9.3 out of 10
Enterprises
Paperflite
Paperflite
Score 9.3 out of 10
Paperflite
Paperflite
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AltifyScratchpad
Likelihood to Recommend
7.5
(0 ratings)
9.7
(0 ratings)
User Testimonials
AltifyScratchpad
Likelihood to Recommend
Well suited for accounts in pipe. I'm not sure how well the entire team experience will play out in reality. Resources are primarily available when the opportunity is piped.
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I have over 250 accounts in my name, and it can be difficult to prioritize and find notes on past conversations my colleagues may have had. Scratchpad makes it super easy to reference past notes and add new ones to organize my book of business and make the best use of my time.
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Pros
  • Organization chart: really well integrated with SFDC and the visual is easy.
  • Profile recommendations in Org chart: great coaching builtin to be fair, but it's tough on your thought process.
  • Plan overview and POV hit the mark on what is most important.
  • Love the idea of using this with the prospect for early stage alignment and coaching.
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  • Scratchpad notes are super easy to use and link to Salesforce Opportunities.
  • Allows you to update all the necessary Salesforce opportunity fields without going into Salesforce.
  • Easy to use Task manager that helps you stay on track through the day.
  • Extremely easy to use and their CS team is always willing to provide training and help.
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Cons
  • Sales Process Manager: The Altify Sales Process manager's biggest drawback is the lack of usability for the end user. Altify has an out of the box sales process or a custom one can be created based on the company sales process. The drawback is that unless the sales process includes very few items, it can be more cumbersome than helpful. The Rep walks through the Sales Process by selection whether they have "Completed" are "In Progress" or have "Not Completed" the sales process activities at each stage of the opportunity. Altify saves after each selection so there is considerable downtime as the user waits for their selection to be recorded before they can answer the next question. Altify has an option to automatically advance the Salesforce opportunity Sales Stage once a certain % or mandatory steps in the sales process are completed, however this is not entirely useful as it does not advance until the set % or mandatory marked processes within a Sales Stage are completed AS WELL as at least one process from the next sales stage. This becomes very confusing and cumbersome for the users. In most cases, the sales process manager becomes more of a micromanagement tool with managers requiring all items to be marked completed and the Users merely marking items to satisfy that requirement without getting the intended benefit of the guided selling experience.
  • Account Plans: Account Plans can be grouped in both "does well" and "does poorly" for the Altify Suite. I will outline the bad in this portion of the review. Altify Account Plans do have some ability for customization, however the standard out of the box options are incredibly overbuilt. Filling out all of the information within the Account Plan can consume 40+ man hours for a single Account. While some of this information can be useful and important to note, other portions become more cumbersome than useful. The Completeness and Scorecard portions of the use a number of calculations. These calculations are explained at the bottom of the page but from a user perspective are very confusing and not straightforward. Most users that begin using account plans quickly abandon them because of the difficulty in setting them up correctly and the minimal insights that are gleaned out of the work put into them. One place for the greatest opportunity to improve account plans is in the objectives section, there the user can set objectives and activities (tasks) to meet them. The tasks must be manually selected to create an actual task in Salesforce and this cannot be assigned out to other SF Users. This portion of the Account plan would be improved if it could be used as a holistic account management platform to manage tasks across all the opportunities and potential opportunities, with an ability to assign them out to others in Salesforce within the account team.
  • Altify Max Insights: Altify max insights is intended to provide coaching advice at the opportunity level. This feature is tied into the opportunity manager. The drawback to this feature is that the insight mainly pertains to whether or not a user filled out all the steps in the opportunity manager: the sales process, the opportunity assessment, strategy, and the customer relationship map. The insights are far less action-oriented and more of a reminder to use the tool components. This tool just doesn't hold value, especially as it is an add on product.
  • Lack of Customization - While Altify does allow customization of some of their products and components, Altify has a ton of limitations. One of the most frustrating aspects is that all of the processes happen from their "black box" which is the dealmaker opportunity objects that Altify creates. This is essentially a shadow copy of the opportunities within Salesforce that then push changes to the actual opportunity. There is no way to tap into this shadow opportunity to either run custom processes or to even surface the Altify insights in a BI tool such as Einstein. This means that a lot of the use and functionality that Altify does do well cannot be leveraged for company insights or user end improvements.
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  • When pulling in Salesforce reports, it doesn't have full ability to do grouping/sorting.
  • When looking at pipeline view there's not an ability to expand the default view to see more than 5 people per group.
  • It'd be nice if comments would go as a task rather than a buzz.
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Usability
No answers on this topic
Great functionality and a great intuitive tool
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Alternatives Considered
While Skuid is not a match to what Altify does in terms of capabilities, Skuid did allow us to natively create the functions that we needed within the business in a way that was more useful than the Altify tools out of the box functionality. Altify does not offer anything for a more "light touch" opportunity, which is its greatest drawback. With Skuid we were able to create our own solution for these lighter touch opportunities
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Scratchpad is just a much more enjoyable way of interacting with Salesforce for the features it currently supports. It's not an alternative to Salesforce, it's an alternative UX for certain daily activities in SF, and it's great at that.
Read full review
Return on Investment
  • Micromanagement (negative): By implementing Altify as the sales process management tool for our company during a change in sales methodology we created a micromanagement storm that left reps not truly gaining the benefit of the buyer-centric methodology. Rather than using the tool as a guide to the new process, it became a series of checkboxes that reps were mandated to fill out by management. This has left us unpicking the process to reengage the reps in a positive manner on how to work through opportunities in a customer-focused way. Sales process manager and opportunity assessment were disabled to try to fix this negative impact.
  • Account Plans (positive): While difficult for smaller accounts, the account plan feature did create a standard way for sales users to create account plans and manage their accounts better
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  • I credit Scratchpad to saving me on average about 1 - 2 hours a day (what it used to take me) and about 5 - 6 hrs per week.
  • Scratchpad makes me feel better about where I stand in regards to my quota cause it gives me easy visualization into my pipeline making forecasting discussions easier with managers.
  • Scratchpad enables me to stay organized and helps me feel less overwhelmed with Admin work.
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ScreenShots

Altify Screenshots

Screenshot of Altify Insights – Relationship Mapping – Displays key decision makers to help users build effective relationship strategies that push through the hierarchy.Screenshot of Altify Insights – Insight Mapping – Out-of-the-box templates make it faster and easier to engage prospects and surface key buyer insights consistently.Screenshot of Account Manager – Opportunity Map – Helps to understand whitespace and upsell opportunities to grow revenue in key accounts.Screenshot of Sales Process Manager - Aligns sales process with customers’ buying cycles, to deliver greater pipeline visibility and help salesteams win.Screenshot of TeamView – Fosters collaborative accountability, strategy, and identify risks during pipeline reviews with a detailed status snapshot of every deal.Screenshot of Test and Improve - Standardize and collaborate across the whole revenue team for deal reviews to help sellers close.