Altimetrik Appcentric vs. Gemini

Gemini is well suited to help track issues and change requests, projects, bugs, time logs, etc. It is less appropriate for reporting needs or general office management needs.

• File De-Duplication - Gemini does a great job of finding files that are bit-for-bit identical to each other. Typically these are caused by user replication, and Gemini sniffs them out and displays them for easy user decisions.
• Similar Photo identification - Got a lot of similar photos, but not the exact same one? That's ok, this is a huge source of wasted space, and Gemini can deal with these too. If you're a "spray and pray" type of photographer, Gemini will help you clean up near-duplicate photos, helping you keep only the best.
• Fast File Triage - Once Gemini has identified all these duplicates, what do you do with them? Gemini helps you triage the list of duplicates and easily decide which copies to keep. This is handy if you want to keep all files in the X folder, but not in the Y folder.

Incentivized

• Sometimes when I search for an Ad Group, duplicates appear. But when I go into the Campaign and look for the Ad Group, there is only one.
• The line in which it says which Campaign and then Ad Group you are in should be frozen so that it would easier to select the Campaign to go back & then into a different Ad Group.
• You can't search for a keyword by its affiliate id. That is extremely frustrating. When I search for a keyword by its name, it brings up all keywords with that name, no matter what match type it has.

Incentivized

Gemini's development team continues to improve the product and provides a comprehensive roadmap of upcoming features that makes you want to upgrade as soon as a new version comes out.

I've never had any problems with the support for the Gemini application itself, but it seems every time I re-install (on a single machine), I run into a licensing issue. As a result, I need to go to the app's website and request that my activation key gets reset or resent. In either case, it's a pain, but as I have to reinstall infrequently, it's a small price to pay for an otherwise solid application.

Incentivized

I have also used Google Adwords Editor - 4 stars and Bing Editor - 2 stars. The fact that it's so easy to edit a bid in Gemini is a big deal. And the toggle switch that changes a keyword or ad group from active to paused is extremely useful and easier to use than the drop down menus that Google Adwords Editor and Bing Editor use.

Incentivized

• Gemini helped consolidate and centralize projects tracking and status reporting
• Gemini helped improve defects tracking and reporting
• Gemini helped streamline release process management, eliminated approval paperwork by allowing ot use comments as electronic signatures.