Blackbaud Altru vs. Blackbaud Target Analytics

Destinations with both membership/donations and admissions will benefit from Altru's capability to track revenue from all angles. As a pretty robust system, you'll find many ways to utilize Altru including through mailings and mailing lists, major donor moves management, merchandise, and online forms.

Target Analytics is great for organizations that are trying to "mine for gold." There are packages and products that can allow you to clean up your data, append the data, and then finally, score the data to create an increased potential for finding major donors and supportive constituents hiding in your database.

• Instant sharing of data across departments. When a visitor's address is updated at the front desk, that information is available immediately to our development staff.
• 360 degree view of our visitors. We can see all of a visitor's activity -- when they're coming to the museum, what events they attend -- which gives us a better understanding of their needs.
• Altru can be accessed from anywhere. If we hold an event off-site, we can still handle admissions/registrations so long as there is a network.
• Altru Tech Support is awesome! They are very patient and, if they don't know the answer, they find out for you.

• Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
• Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
• Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.

• Custom querying features can be cumbersome to build and don't always give you the results you expect.
• Online payments cannot always be re-designated, which can be difficult with high level donors and board members make pledge payments through an online form and then they cannot be re-designated to their pledge.
• Multiple donor or membership programs can be difficult to manage.

Incentivized

• Confirmed relationships needs to be a field that can be synced to The Raiser's Edge
• Philanthropic giving, when synced to the Prospect tab, needs to be able to be sorted by dollar value (like in Excel); this is a change that would need to happen in The Raiser's Edge
• With increasing competition from other wealth screening vendors, it would be useful if data sources were updated more frequently (i.e. real estate and giving).

Incentivized

They are always available and very knowledgable. Many times I am able to come up with a solution before they've finished troubleshooting just by having talked through it with them. I really appreciate the Chat feature to answer simple questions in a timely fashion. The training I received was top notch and very detailed.

Incentivized

While there is always room for improvement, I have always had good luck with TA support. There are so many ways to get help! Sometimes I can answer my own question by just accessing the vast Knowledgebase directory. I have been able to get quick answers by initiating a live Chat without having to navigate the call center voice mail options, which can be a little overwhelming. Sometimes my question or problem is more involved and I'll submit a case online. Between email conversations or a phone call, the representatives I've worked with have always been super helpful, never condescending, and they often follow up days later to make sure everything is working well

Incentivized

Having used multiple databases to collect data from visitors across all of our points of contact, we found we had information, but no comparison between areas. It was possible to have a volunteer who made a donation, bought a membership, made purchases in the shop, and attended a workshop, but only visited the galleries 1x a year. The result was to have power users without knowing it. While each of the products we had used were fine in their own right, they lacked the ability to tell us what we most needed to know - how often we were used across all of our points of service. Altru gave us that.

Incentivized

No one product can give a complete picture of your prospect. We like to layer products to be sure we get second and sometimes third confirmations that we are looking at the right prospect and accurate assets for that prospect. All these vendors use similar data sources and algorithms, but the unique ways they each present the data along with each using a different data source update timetable really helps to put all the pieces of the puzzle that is our prospect together and ensures we are looking at the the most complete picture possible for our gift officers. ResearchPoint is a key component in this puzzle for us with the icing on the top being its seamless integration with The Raiser's Edge. Being able to qualify real estate, business info, philanthropic and political giving and then sync it to the Prospect tab with one click is a huge gift!

Incentivized

• It has become very tedious to account for registrants in each session of a class or camp, because you have to "sell" them into each session in order to have an accurate class roster.
• It is very easy to process payment and entry fees to our Museum and programs.
• It is easy to retrieve accurate information and records of patrons.

Incentivized

• ResearchPoint gives us peace of mind that we have the right prospect thru their confidence level scores and just by having accurate information most of the time.
• ResearchPoint often shows us gifts to other orgs or real estate we did not find from other sources.
• I can't really come up with a negative impact on ROI!

Incentivized